Consumer and Market Insights: Fish and Seafood in Turkey

  • ID: 3751499
  • Report
  • Region: Turkey
  • GlobalData
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FEATURED COMPANIES

  • Alimar
  • Kerevitas Gida A.S.
  • Kocaman Balikcilik
  • Nevzat Su Urunleri
  • Others
  • Private Label
  • MORE
Summary:

The Fish & Seafood market in Turkey is forecast to register higher growth in value terms during 2015-2020 compared to 2010-2015 driven by a stable economic growth coupled with a large young population base rise. Chilled Raw Packaged Fish & seafood - Processed is the leading value category while the Ambient Fish & Seafood category is forecast to register the fastest growth during 2015-2020 among all other categories. Oral Hygiene consumption among Turks is mainly influenced by the Weight Management and the Widening Inequality trends in the market.

Key Findings:

- Fish & Seafood market in Turkey will register higher growth in value terms during 2015-2020 compared to 2010-2015

- The Fresh Fish & Seafood (Counter) category has the largest volume share in the overall Fish & Seafood market

- The Ambient Fish & Seafood category will register fastest growth during 2015-2020

- Hypermarkets & Supermarkets is the leading distribution channel in Turkey’s Food market

- Rigid Plastics is the most commonly used packaging material in the Fish & Seafood market

The Consumer and Market Insights report on the Fish & Seafood market in Turkey provides insights on high growth categories to target trends in the usage of packaging materials types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Ambient Fish & Seafood Chilled Raw Packaged Fish & Seafood - Processed Chilled Raw Packaged Fish & Seafood - Whole Cuts Dried Fish & Seafood Fresh Fish & Seafood (Counter) and Frozen Fish & Seafood with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels including private label growth analysis from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets Convenience Stores Food & Drinks Specialists and others in 2014

- Packaging data: consumption breakdown for packaging materials and containers in each category in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics Flexible Packaging Rigid Metal and others; container data for: Can-Food Bag/Sachet Tray and others

- Consumer level trends: Top four consumer trends which influence Fish & Seafood products consumption

- Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy:

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Access the key and most influential consumer trends driving Fish & Seafood products consumption and how they influence consumer behavior in the market which will help determine the best audiences to target

- Access to analysis on products launched in the market

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years resulting in revenue expansion
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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Alimar
  • Kerevitas Gida A.S.
  • Kocaman Balikcilik
  • Nevzat Su Urunleri
  • Others
  • Private Label
  • MORE
Table of Contents
Introduction
- Report Scope

Country Context
- Macroeconomic indicators -Population and age structure, GDP and Consumer Price Index

Market Overview
- Value and volume analysis for Turkey’s Fish & Seafood market
- Historic and forecast consumption in Turkey's Fish & Seafood market
- Volume analysis by category
- Historic and forecast value analysis by category
- Winners and losers by category with change in market share
- Average category level pricing

Retail Landscape and Key Distribution Channels
- Leading retailers in Turkey's Food market
- Leading distribution channels (value terms) in Turkey's Fish & Seafood market
- Leading distribution channels (value terms) by category

Packaging
- Fish & Seafood market by type of packaging material/container (in volume terms)
- Fish & Seafood market by type of packaging closure/outer (in volume terms)
- Fish & Seafood market by type of packaging, forecast (in volume terms)

Brand Share
- Market share of leading brands (in value terms) by category

Consumer trend analysis
- Consumer trend framework and explanation of the Mega-trends
- For key trends in Turkey’s Fish & Seafoodmarket
- How the trend is influencing consumption in Turkey’s Fish & Seafood market
- How to target the trend in Turkey’s Fish & Seafoodmarket
- How the trend will evolve in Turkey’s Fish & Seafoodmarket
- Key target demographic and the rate and which the trend will evolve
- Key drivers in the market that will increasingly influence consumption

Product examples
- Product Examples in Turkey's Fish & Seafood market

Appendix
- Country context
- Category value and volume data
- Consumer Demographics data
- Sector Overview
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Explanation of sub-trends
- Methodology
- About

List of Tables
Table 1: Market value analysis in TRY and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to TRY
Table 4: Average prices (TRY and US$) by category, 2015
Table 5: Leading retailers
Table 6: Leading brands by category, 2015

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market volume share analysis by category, 2015
Figure 3: Growth analysis by category, 2010-2020
Figure 4: Change in market share by category, 2015-2020
Figure 5: Leading distribution channels, overall Food, 2011-2014
Figure 6: Leading distribution channels by category, 2015
Figure 7: Packaging analysis -key packaging material, type, closure and outer, 2015
Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 10: Brand share by categories, 2015
Note: Product cover images may vary from those shown
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Dardanel Onentas Gida Sanayi AsKilic Deniz
Others
Alimar
Kocaman Balikcilik
Nevzat Su Urunleri
Private Label
Kerevitas Gida A.S.
Yasar Holding A.S.
Note: Product cover images may vary from those shown
5 of 4
Note: Product cover images may vary from those shown
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