Personal Care Products for the Maternity Market in the US 2016-2020

  • ID: 3752390
  • Report
  • Region: United States
  • 72 pages
  • TechNavio
1h Free Analyst Time

Speak directly to the analyst to clarify any post sales queries you may have.

1 of 5

FEATURED COMPANIES

  • Amway
  • Chatters Canada
  • Conair
  • Estée Lauder
  • Kao
  • Procter & Gamble
  • MORE
About Personal Care Products for Maternity Market In the US

The personal care products for maternity market is a sub-segment of the overall personal care market based on product use by a specific target audience. This sub-segment includes six product categories: skin care, hair care, oral hygiene, bath, sun care, and depilatory products.

BPC manufacturers focus on enhancing brand and brand recall to generate repeat purchases among consumers. In the maternity market, this is important as women who find a product safe for use during their pregnancy are likely to continue their use even after the birth of their babies. These customers are also more likely to prefer products of the same brand for their children. Brand loyalty, therefore, plays a significant role in market growth. Johnson & Johnson is a prime example of a vendor that offers skin care lines for both mothers and babies.

The analysts forecast the personal care products for maternity market in the US to grow at a CAGR of 2.37% during the period 2016-2020.

Covered in this report
The report covers the present scenario and the growth prospects of the personal care products for maternity market in the US for 2016-2020. To calculate the market size, the report considers revenue generated from the retail sales of maternity personal care products, which include:
- Skin care products
- Hair care products
- Oral hygiene products
- Bath products
- Sun care
- Depilatory products

The report, Personal Care Products for Maternity Market In the US 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
- Johnson & Johnson
- L'Oréal
- Procter & Gamble
- Unilever
- Estée Lauder

Other prominent vendors
- Amway
- Avon Products
- Cadiveu Professional USA
- Chatters Canada
- Clarins Group
- Combe
- Conair
- Coty
- Edgewell Personal Care
- Henkel
- Kao
- Markwins Beauty Products
- Revlon
- Shiseido

Market drivers
- Changing lifestyles and shopping habits
- For a full, detailed list, view the full report

Market challenges
- Decreasing fertility rate
- For a full, detailed list, view the full report

Market trends
- Rise in use of multifunctional products
- For a full, detailed list, view the full report

Key questions answered in this report
- What will the market size be in 2020 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.
READ MORE
Note: Product cover images may vary from those shown
2 of 5

FEATURED COMPANIES

  • Amway
  • Chatters Canada
  • Conair
  • Estée Lauder
  • Kao
  • Procter & Gamble
  • MORE
PART 01: Executive summary
  • Highlights
PART 02: Scope of the report
  • Market overview
  • Key-vendor offerings
PART 03: Market research methodology
  • Research methodology
  • Economic indicators
PART 04: Introduction
  • Key market highlights
PART 05: Country profile: US
  • Economic indicators
PART 06: Market landscape
  • Market overview
  • Five forces analysis
PART 07: Market segmentation by product type
  • Segmentation of personal care products for maternity market in US by product type
PART 08: Market drivers
  • Consumers' high awareness and increased spending power
  • Expansion of distribution channels
  • Changing lifestyles and shopping habits
PART 09: Impact of drivers

PART 10: Market challenges
  • Decline in birth rate
  • Decreasing fertility rate
  • Absence of paid maternity leaves
PART 11: Impact of drivers and challenges

PART 12: Market trends
  • Increase in demand for natural personal care products
  • Rise in use of multifunctional products
  • Improvements in labeling and packaging
  • Rise in number of private label brands
  • E-retailing and social media marketing
PART 13: Vendor landscape
  • Competitive scenario
  • Estée Lauder
  • Johnson & Johnson
  • L'Oréal
  • Procter & Gamble (P&G)
  • Unilever
  • Other prominent vendors
PART 14: Appendix
  • List of abbreviations
PART 15: About the Author

List of Exhibits

Exhibit 01: Product offerings
Exhibit 02: Challenges versus market development
Exhibit 03: Share of personal care products in global BPC industry 2015
Exhibit 04: Population in US 2010-2015 (millions)
Exhibit 05: GDP per capita in US ($)
Exhibit 06: Employment to population ratio in US 2015
Exhibit 07: Full-time and
PART-time employment ratio in US 2015
Exhibit 08: Global BPC industry
Exhibit 09: BPC products by revenue in US 2015 ($ billions)
Exhibit 10: BPC products by revenue share in US 2015
Exhibit 11: Share of BPC market in US in global BPC market 2015
Exhibit 12: Personal care market in US by revenue ($ billions)
Exhibit 13: Personal care products for maternity market in US by product type
Exhibit 14: Personal care products for maternity market in US 2015-2020 ($ millions)
Exhibit 15: Five forces analysis
Exhibit 16: Personal care products for maternity market in US by product type 2015 and 2020 (revenue %)
Exhibit 17: Personal care products for maternity market in US by product type 2015-2020 ($ billions)
Exhibit 18: Skin care products for maternity market in US 2015-2020 ($ millions)
Exhibit 19: Types of skin care products
Exhibit 20: Hair care products for maternity market in US 2015-2020 ($ millions)
Exhibit 21: Types of hair care products
Exhibit 22: Oral hygiene products for maternity market in US 2015-2020 ($ millions)
Exhibit 23: Types of oral hygiene products
Exhibit 24: Bath products for maternity market in US 2015-2020 ($ millions)
Exhibit 25: Types of bath products
Exhibit 26: Sun care products for maternity market in US 2015-2020 ($ millions)
Exhibit 27: Types of sun care products
Exhibit 28: Depilatory products for maternity market in US 2015-2020 ($ millions)
Exhibit 29: Types of depilatory products
Exhibit 30: Impact of drivers
Exhibit 31: Birth rate in US versus global birth rate 2008-2013 (births per 1,000 population)
Exhibit 32: Fertility rate in US versus global fertility rate 2008-2013 (births per woman)
Exhibit 33: Impact of drivers and challenges
Exhibit 34: Estée Lauder: Product segmentation by revenue 2015
Exhibit 35: Estée Lauder: Product segmentation by revenue 2014 and 2015 ($ billions)
Exhibit 36: Estée Lauder: Geographical segmentation by revenue 2015
Exhibit 37: Johnson & Johnson: Business segmentation by revenue 2014
Exhibit 38: Johnson & Johnson: Business segmentation by revenue 2013 and 2014 ($ billions)
Exhibit 39: L'Oréal: Business segmentation by revenue 2014
Exhibit 40: L'Oréal: Geographical segmentation by revenue 2014
Exhibit 41: P&G: Business segmentation by revenue 2015
Exhibit 42: P&G: Business segmentation by revenue 2014 and 2015
Exhibit 43: P&G: Geographical segmentation by revenue 2015
Exhibit 44: Unilever: Business segmentation by revenue 2014
Exhibit 45: Unilever: Business segmentation by revenue 2013 and 2014 ($ billions)
Note: Product cover images may vary from those shown
3 of 5

Loading
LOADING...

4 of 5

FEATURED COMPANIES

  • Amway
  • Chatters Canada
  • Conair
  • Estée Lauder
  • Kao
  • Procter & Gamble
  • MORE
New Report Released: – Personal Care Products for Maternity Market In the US 2016-2020

The author of the report recognizes the following companies as the key players in the personal care products for maternity market in the US: Estée Lauder, Johnson & Johnson, L'Oréal, Procter & Gamble, and Unilever.

Other Prominent Vendors in the market are: Amway, Avon Products, Cadiveu Professional USA, Chatters Canada, Clarins Group, Combe, Conair, Coty, Edgewell Personal Care, Henkel, Kao, Markwins Beauty Products, Revlon, and Shiseido.

Commenting on the report, an analyst from the research team said: “One trend that is playing an important role in market growth is the rise in use of multifunctional products. Key players such as L’Oréal, Procter & Gamble, Unilever, Johnson & Johnson, Beiersdorf, Estée Lauder, Kao, Shiseido, and Henkel are providing personal care lines that offer multifunctional benefits. This strategy creates value proposition for consumers. For instance, L'Oréal's Paris Fall Repair 3x and Paris Total Repair 5 are products aimed to attract end-users by providing combined benefits such as repairing hair damage, breakage, and dry hair and promoting hair growth.”

According to the report, a key growth driver is changing lifestyles and shopping habits. A large number of women in the US continue to work into the late stages of their pregnancies. As personal grooming and appearance are important factors at most workplaces, pregnant women present significant opportunities for vendors in the market. Many women change their shopping habits in accordance with the demands posed by pregnancy and are willing to spend on products that ensure their own as well as the baby's wellbeing and comfort. With this in view, most manufacturers offer personal care lines with value propositions that meet the expectations of the consumers, including pregnancy wellness and fitness products and specialized skin care products.

Further, the report states that one challenge that could restrict market growth is the decreasing fertility rate. The primary reason for this decline is the growing preference among women to have children later in their lives, between the ages of 30 and 34 years, when they are relatively more secure financially.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Note: Product cover images may vary from those shown
5 of 5
- Estée Lauder
- Johnson & Johnson
- L'Oréal
- Procter & Gamble
- Unilever
- Amway
- Avon Products
- Cadiveu Professional USA
- Chatters Canada
- Clarins Group
- Combe
- Conair
- Coty
- Edgewell Personal Care
- Henkel
- Kao
- Markwins Beauty Products
- Revlon
- Shiseido.
Note: Product cover images may vary from those shown
6 of 5
Note: Product cover images may vary from those shown
Adroll
adroll