Real-Time Bidding Market in the US 2016-2020

  • ID: 3752423
  • Report
  • Region: United States
  • 61 pages
  • TechNavio
1 of 5

FEATURED COMPANIES

  • Adconion Media Group
  • Convertro
  • Facebook
  • LiveRail
  • Platform One
  • SpotXchange
  • MORE
1h Free Analyst Time

Speak directly to the analyst to clarify any post sales queries you may have.

About Real-Time Bidding Market in the US 2016-2020

Media consumption has been on the rise globally because individuals own multiple electronic devices. Increasing disposable income and a burgeoning middle-class population are driving the sales of electronic appliances like smartphones, tablets, televisions, notebooks, and PCs. Increased use of electronic devices and internet penetration has raised the amount of time spent by users watching online videos and thus drives media consumption. For instance, in the US, people spend about 80% of their time on different sources of media such as the internet and mobile devices. These dynamics are rapidly shifting advertising expenditure from traditional media platforms to digital platforms. Advertisers are now allocating bigger budgets for online video advertising to ensure better reach, targeting, transparency, and efficiency.

The analysts forecast the real-time bidding market in the US to grow at a CAGR of 24.78% during the period 2016-2020.

Covered in this report
The report covers the present scenario and the growth prospects of the real-time bidding market in the US for 2016-2020. To calculate the market size, the report considers the revenue generated from the sales of online advertisements through RTB.

The report, Real-Time Bidding Market in the US 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
- ONE by AOL
- BrightRoll
- SpotXchange
- Tremor Video
- TubeMogul

Other prominent vendors
- Adconion Media Group
- AppNexus
- Convertro
- Criteo
- Dárriens Media Exchange
- Facebook
- Google
- Kontera
- LiveRail
- Microsoft
- Platform One
- Rocket Fuel
- Rubicon Project
- StickyADS.tv
- TobeMogul

Market drivers
- Improved targeting of audience
- For a full, detailed list, view the full report

Market challenges
- Low transparency in market
- For a full, detailed list, view the full report

Market trends
- Shift of RTB advertisements to mobile web
- For a full, detailed list, view the full report

Key questions answered in this report
- What will the market size be in 2020 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.
READ MORE
Note: Product cover images may vary from those shown
2 of 5

FEATURED COMPANIES

  • Adconion Media Group
  • Convertro
  • Facebook
  • LiveRail
  • Platform One
  • SpotXchange
  • MORE
1h Free Analyst Time

Speak directly to the analyst to clarify any post sales queries you may have.

PART 01: Executive summary
  • Highlights
PART 02: Scope of the report
  • Market overview
  • Definitions
  • Base year
  • Vendor segmentation
PART 03: Market research methodology
  • Research methodology
  • Economic indicators
PART 04: Introduction
  • Key market highlights
PART 05: Market landscape
  • Market overview
  • Benefits of RTB
  • RTB process
PART 06: Revenue flow in RTB market

PART 07: RTB versus TV advertising
  • Market size and forecast
  • Five forces analysis
PART 08: Market segmentation by type of auction
  • US RTB market segmentation by type of auction
  • Open auction market in US
  • Invitation-only auction market in US
  • Market attractiveness by type of auction
PART 09: Market segmentation by type of ad
  • US RTB market segmentation by type of ad
  • RTB image ad market in US
  • RTB video ad market in US
  • Market attractiveness by type of ad
PART 10: Market segmentation by device
  • US RTB market segmentation by device
  • US RTB market by mobile device
  • US RTB market by desktop device
  • Market attractiveness by type of device
PART 11: Market segmentation by application
  • US mobile RTB market segmentation by application
PART 12: Buying criterion

PART 13: Market drivers

PART 14: Impact of drivers

PART 15: Market challenges

PART 16: Impact of drivers and challenges

PART 17: Market trends

PART 18: Vendor landscape
  • Competitive scenario
  • Other prominent vendors
PART 19: Appendix
  • List of abbreviation
PART 20: About the Author

List of Exhibits

Exhibit 01: Market segmentation of RTB market in US
Exhibit 02: RTB process
Exhibit 03: Financial transactions in RTB market
Exhibit 04: Advertising segmentation of top companies in 2014
Exhibit 05: Growth rate of companies in terms of net income in 2013 and 2014
Exhibit 06: Ratio of RTB spending/TV ad spending and growth rate
Exhibit 07: Linear regression representing best-fit straight line for data points
Exhibit 08: RTB market in US 2015-2020 ($ billions)
Exhibit 09: Valuation of vendors in terms of its IPO price in 2014
Exhibit 10: Five forces analysis
Exhibit 11: US RTB market segmentation by type of auction in 2015
Exhibit 12: Features of open auction and invitation-only auction
Exhibit 13: US RTB market segmentation by type of auction in 2020
Exhibit 14: US RTB market segmentation by open auction in 2015
Exhibit 15: US RTB market segmentation by invitation-only auction in 2015
Exhibit 16: Market attractiveness of US RTB market by type of auction 2016-2020
Exhibit 17: US RTB market segmentation by type of ad 2015
Exhibit 18: US RTB market segmentation by type of ad 2020
Exhibit 19: US RTB market segmentation by image ads 2015-2020 ($ billions)
Exhibit 20: US RTB market segmentation by video ads 2015-2020 ($ billions)
Exhibit 21: Market attractiveness of US RTB market by type of auction 2016-2020
Exhibit 22: US RTB market segmentation by device 2015
Exhibit 23: US RTB market segmentation by device in 2020
Exhibit 24: US RTB market segmentation by mobile device 2015-2020 ($ billions)
Exhibit 25: Market share of media consumption in US 2012-2015
Exhibit 26: US RTB market segmentation by desktop device 2015-2020 ($ billions)
Exhibit 27: Market attractiveness of US RTB market by type of device 2016-2020
Exhibit 28: US mobile RTB market segmentation by application 2015
Exhibit 29: Impact of drivers
Exhibit 30: Impact of drivers
Exhibit 31: Impact of drivers and challenges
Exhibit 32: Programmatic advertising in mobile web vs. mobile applications 2014 and 2015
Note: Product cover images may vary from those shown
3 of 5

Loading
LOADING...

4 of 5

FEATURED COMPANIES

  • Adconion Media Group
  • Convertro
  • Facebook
  • LiveRail
  • Platform One
  • SpotXchange
  • MORE
1h Free Analyst Time

Speak directly to the analyst to clarify any post sales queries you may have.

New Report Released: – Real-Time Bidding Market in the US 2016-2020

The author of the report recognizes the following companies as the key players in the real-time bidding market in the US: ONE by AOL, BrightRoll, SpotXchange, Tremor Video, and TubeMogul.

Other Prominent Vendors in the market are: Adconion Media Group, AppNexus, Convertro, Criteo, Dárriens Media Exchange, Facebook, Google, Kontera, LiveRail, Microsoft, Platform One, Rocket Fuel, Rubicon Project, StickyADS.tv, and TobeMogul.

Commenting on the report, an analyst from the research team said: “One trend that is boosting market growth is the shift of RTB advertisments to mobile web. In the mobile programmatic advertising market, the growth in mobile web is adversely influencing the market shares of programmatic advertising through mobile applications. The market shares of programmatic advertising through mobile applications dropped from 67% in 2014 to 59% in 2015. The rise in the scope of finding premium inventory is driving advertisers to invest in the mobile web.”

According to the report, a key growth driver is the improved targeting of audiences. RTB enables advertisers to target their audience better and increases their access to deeper data and a broader range of inventory. As the displayed advertisement is relevant to the profile of the visitor, the relevancy, efficiency, and profitability of the ad increases. Programmatic advertising enables advertisers to adjust the advertising campaigns on a real-time basis.

Further, the report states that one challenge that could restrict market growth is the low transparency in the market. Only publishing and ad-exchange information are accurately known to the publisher, due to which their evaluation of inventory and ROI is based on limited information.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Note: Product cover images may vary from those shown
5 of 5
1h Free Analyst Time

Speak directly to the analyst to clarify any post sales queries you may have.

- ONE by AOL
- BrightRoll
- SpotXchange
- Tremor Video
- TubeMogul
- Adconion Media Group
- AppNexus
- Convertro
- Criteo
- Dárriens Media Exchange
- Facebook
- Google
- Kontera
- LiveRail
- Microsoft
- Platform One
- Rocket Fuel
- Rubicon Project
- StickyADS.tv
- TobeMogul.
Note: Product cover images may vary from those shown
6 of 5
Note: Product cover images may vary from those shown
Adroll
adroll