Furniture and Floor Coverings Retailing in Chile - Market Summary and Forecasts; Comprehensive Overview of the Market, Consumer, and Competitive Context, with Retail Sales Value and Forecasts to 2020

  • ID: 3756942
  • Report
  • Region: Chile
  • 61 pages
  • GlobalData
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In 2015, more than 73% of Sales were Made Through Home Furniture and Homewares Retailers
Summary

With a share of 2.97% in 2015 in the total retail sales, the furniture and floor coverings market is set to witness a CAGR of 3.06% over the forecast period, to reach retail sales of CLP1, 299 billion by 2020. The industry furniture and floor coverings market in Chile is mostly dominated by the domestic players. The growth is expected arise from the renovation of old homes and decline price due to competition between the independent retailers.

Key Findings

- Home furniture and homewares retailers account for 73.8% of the total sales of furniture and floor coverings

- Major cities around Santiago have the presence of branded retailers but the penetration into semi-urban and rural areas is dominated by local independent players

- Sales through online channel are gaining momentum and are expected to grow at a CAGR of 10.25% during 2015-2020.

Synopsis

“Furniture and Floor Coverings Retailing in Chile- Market Summary & Forecasts” is a detailed sector report providing a comprehensive analysis of the emerging trends, forecasts and opportunities to 2020.

What else does this report offer?

- A thorough analysis of consumer trends changing economic and population factors

- Both qualitative and quantitative insights and analysis of the shifting furniture and floor coverings retail dynamics for floor coverings and furniture from 2010 to 2020

- Sales of furniture and floor coverings products through the following channels from 2010 to 2020: Home furniture and homewares retailers; hypermarkets, supermarkets and hard-discounters; online; department stores; value, variety stores and general merchandise retailers; home improvement and gardening supplies retailers; other general and non-specialist direct retailers; cash and carries and warehouse clubs; other specialist retailers

- An overview of key furniture and floor coverings retailers operating across Chile and their presence across distribution channels

Reasons To Buy

- Gain a comprehensive knowledge on furniture and floor coverings sector in the Chile retail market and develop a competitive advantage from the start of your supply chain

- Investigate current and forecast behavior trends in furniture and floor coverings category to identify the best opportunities to exploit

- Analyze the recommended actions to align your marketing strategies with the crucial trends influencing the consumer behavior

- Understand the fastest growing categories including floor coverings and furniture, with insights on performance across key channels from 2010, with forecasts until 2020

- Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer and technology trends influencing the furniture and floor coverings market

- Analysis of key international and domestic players operating in the furniture and floor coverings market - including store counts and revenues that give you a competitive edge - identify opportunities to improve your market share
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1. Introduction
1.1 What is this Report About?

2. Executive Summary & Outlook

3. Market Context
3.1 A relatively stable economy in the Latin American region
3.1.1 Dependency on exports and copper will have a transient effect on the economy
3.1.2 Consistent decline in savings rate is good sign for retail spending
3.1.3 Service remains the dominant sector for employment
3.1.4 Improving labor market set to drive retail spending
3.1.5 Stable inflation levels are healthy for the retail market
3.1.6 Household consumption expenditure is a result of improvement in Chileans spending
3.2 Balanced demography and optimistic economy will favor the retail market

4. Chile Shoppers
4.1 Convenience is the new trend in the Chilean retail market
4.2 Chile’s retail market is strong but problems prevail
4.3 Tourism and opportunities in Chile’s retail sector
4.4 Best-selling electronics in Chile

5. Doing Business in Chile
5.1 Summary
5.1.1 Bureaucracy
5.1.2 Business culture
5.1.3 Geography
5.1.4 Infrastructure and logistics
5.2 Key taxation policies
5.3 Tax reforms by the new government
5.3.1 Home and Garden Products

6. Retail Product Sectors
6.1 Product Sector Analysis
6.1.1 Home and Garden Products
6.2 Home and Garden Products Category Overview
6.2.1 Home and Garden Products by Channel
6.2.2 Home and Garden Products by Category
6.3 Home and Garden Products Category Analysis
6.3.1 Gardening and Outdoor Living
6.3.2 Home Improvement
6.3.3 Homewares
6.4 Major Retailers
6.4.1 Home and Garden Products

7. Appendix
7.1 Definitions
7.1.1 This report provides 2015 actual sales; while forecasts are provided for 2016 - 2020
7.2 Summary Methodology
7.2.1 Overview
7.2.2 The triangulated market sizing method
7.2.3 Industry surveys in the creation of retail market data
7.2.4 Quality control and standardized processes
7.3 About the Author
7.4 Disclaimer

List of Tables

Table 1: Chile Home and Garden Products Retail Sales (CLP mn), by Channel Group, 2010-2015
Table 2: Chile Home and Garden Products Retail Sales Forecast (CLP mn), by Channel Group, 2015-2020
Table 3: Chile Home and Garden Products Retail Sales (US$ mn), by Channel Group, 2010-2015
Table 4: Chile Home and Garden Products Retail Sales Forecast (US$ mn), by Channel Group, 2015-2020
Table 5: Chile Home and Garden Products Retail Segmentation (% value), by Channel Group, 2010-2020
Table 6: Chile Home and Garden Products Retail Sales (CLP mn), by Category, 2010-2015
Table 7: Chile Home and Garden Products Retail Sales Forecast (CLP mn), by Category 2015-2020
Table 8: Chile Home and Garden Products Retail Sales (US$ mn), by Category, 2010-2015
Table 9: Chile Home and Garden Products Retail Sales Forecast (US$ mn), by Channel Group, 2015-2020
Table 10: Chile Home and Garden Products Retail Segmentation (% value), by Category, 2010-2020
Table 11: Chile Gardening and Outdoor Living Retail Sales (CLP mn), by Channel Group, 2010-2015
Table 12: Chile Gardening and Outdoor Living Retail Sales Forecast (CLP mn), by Channel Group, 2015-2020
Table 13: Chile Gardening and Outdoor Living Retail Sales (US$ mn), by Channel Group, 2010-2015
Table 14: Chile Gardening and Outdoor Living Retail Sales Forecast (US$ mn), by Channel Group, 2015-2020
Table 15: Chile Gardening and Outdoor Living Retail Segmentation, by Channel Group, 2010-2020
Table 16: Chile Home Improvement Retail Sales (CLP mn), by Channel Group, 2010-2015
Table 17: Chile Home Improvement Retail Sales Forecast (CLP mn), by Channel Group, 2015-2020
Table 18: Chile Home Improvement Retail Sales (US$ mn), by Channel Group, 2010-2015
Table 19: Chile Home Improvement Retail Sales Forecast (US$ mn), by Channel Group, 2015-2020
Table 20: Chile Home Improvement Retail Segmentation, by Channel Group, 2010-2020
Table 21: Chile Homewares Retail Sales (CLP mn), by Channel Group, 2010-2015
Table 22: Chile Homewares Retail Sales Forecast (CLP mn), by Channel Group, 2015-2020
Table 23: Chile Homewares Retail Sales (US$ mn), by Channel Group, 2010-2015
Table 24: Chile Homewares Retail Sales Forecast (US$ mn), by Channel Group, 2015-2020
Table 25: Chile Homewares Retail Segmentation, by Channel Group, 2010-2020
Table 26: Key Home and Garden Products Retailers ins Chile
Table 27: Chile Exchange Rate CLP-US$ (Annual Average), 2010-2015
Table 28: Chile Exchange Rate CLP-US$ (Annual Average), 2016-2020
Table 29: Channel Definitions
Table 30: Category Definitions

List of Figures

Figure 1: GDP Values (Current US$) billion, 2010-2015
Figure 2: Growth Rate of GDP (Constant US$), 2010-2015
Figure 3: GDP Value and Growth (CLP billion, %), 2010-2015
Figure 4: Forecasts for GDP Value and Growth (CLP billion, %), 2015-2020
Figure 5: Personal Savings (%), 2005-2015
Figure 6: Share of Employment by Sector (%), 2005 and 2015
Figure 7: Unemployment Rate (%), 2005-2015
Figure 8: Inflation GDP deflator (annual %) 2005-2015
Figure 9: Household Consumption Expenditure of Chile (CLP billion), 2005 and 2015
Figure 10: Household Consumption Expenditure of Major Countries (US$ Billion), 2015
Figure 11: Growth of Household Consumption Expenditure (%), 2005-2015
Figure 12: Total Population and Growth Rate (Millions, %), 2005-2020
Figure 13: Population Split by Gender (%), 2015 and 2020E
Figure 14: Population Split by Age Group (%), 2015 and 2020E
Figure 15: Per Capita Spend on Retail (CLP), 2005 and 2015
Figure 16: Per Capita Spend (CLP) on Retail by Age Group (%), 2005 and 2015
Figure 17: Rural and Urban Populations (% of total population) 2005, 2015E and 2020E
Figure 18: Major cities with high spend on retail
Figure 19: Doing Business in Chile
Figure 20: Share of Home and Garden Products in overall Retail 2015 and 2020
Figure 21: Retail Sales Value and Growth (CLP billion, %) of Home and Garden Products 2015-2020
Figure 22: Spend-per-Head on Home and Garden Products 2015 and 2020
Figure 23: Online Spend in Home and Garden Products 2015-2020
Figure 24: Online Share of total Home and Garden Products Spend 2015 and 2020
Figure 25: Spending per Channel in Home and Garden Products (%) 2015 and 2020
Figure 26: Share of Home and Garden Products in overall Retail 2015 and 2020
Figure 27: Retail Sales Value and Growth (CLP billion, %) of Home and Garden Products 2015-2020
Figure 28: Spend-per-Head on Home and Garden Products 2015 and 2020
Figure 29: Online Spend in Home and Garden Products 2015-2020
Figure 30: Online Share of total Home and Garden Products Spend 2015 and 2020
Figure 31: Spending per Channel in Home and Garden Products (%) 2015 and 2020
Figure 32: Chile Home and Garden Products Retail Sales and Forecast (CLP mn), by Channel Group, 2010-2020
Figure 33: Chile Home and Garden Products Retail Market Dynamics, by Channel Group, 2010-2020
Figure 34: Chile Home and Garden Products Retail Sales and Forecast, by Channel Group, 2010-2020
Figure 35: Chile Home and Garden Products Retail Market Dynamics, by Category 2010-2020
Figure 36: Chile Gardening and Outdoor Living Retail Sales and Forecast (CLP mn), by Channel Group, 2010-2020
Figure 37: Chile Home Improvement Retail Sales and Forecast (CLP mn), by Channel Group, 2010-2020
Figure 38: Chile Homewares Retail Sales and Forecast (CLP mn), by Channel Group, 2010-2020
Figure 39: The Triangulated Market Sizing Methodology
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