Mobile Data Consumption and Preferences

  • ID: 3758177
  • Report
  • Region: Global
  • 54 Pages
  • Parks Associates
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More Than A Third Of Smartphone Users Still Have Unlimited Data Plans
The U.S. mobile service market has become much more competitive over the last three years amidst the growing demand for mobile data services. This 360 View Update analyzes consumer mobile data consumption trends by examining activities on mobile phones and choices between Wi-Fi and cellular networks. It also examines consumer preferences when selecting the next mobile carrier for their mobile communications needs.

Key Topics:

- Detailed overview of consumer smartphone activities
- Factors involved in choosing a mobile service provider
- Consumer interest in Wi-Fi based mobile service plans
- Preference for mobile data plans by provider
- Mobile data usage by plan type

Research Benefits:

- Examines activities on mobile phones and choices of Wi-Fi vs. cellular network
- Analyzes consumer’s preferences when selecting the next mobile carrier
- Identifies daily smartphone activities by gender, age, and method
- Provides mobile operators with relevant consumer data to attract new subscribers
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1. About the Research

2. Previous Research

3. Industry Insight

4. Key Findings

5. Recommendations

6. Overview of Mobile Data Plans & Consumption:

- Use of Smartphone Data Plan (Q3/15)
- Use of Shared Mobile Data Plan by Service Provider (2014 - 2015)
- Daily Performance of Smartphone Activities by Service Provider - Communication Activities (Q3/15)
- Daily Performance of Smartphone Activities by Age (Q3/15)
- Daily Performance of Smartphone Activities by Children at Home (Q3/15)
- Daily Performance of Smartphone Activities by Gender (Q3/15)

7. Influence of Mobile Data Plan on Choice of Service Provider:

- Important Factors when Choosing Next Mobile Service Provider (Q3/15)
- Likelihood to Switch Mobile Service Providers by Data Plan (Q3/15)
- Important Factors when Choosing Next Mobile Service Provider by Mobile Data Plan (Q3/15)
- Differences in Important Factors when Choosing Next Mobile Service Provider by Churn Potential (Q3/15)
- Differences in Important Factors when Choosing Next Mobile Service Provider by Churn Potential, cont. (Q3/15)

8. Appeal of Wi-Fi Mobile Data Services:

- Preferred Wi-Fi Mobile Data Plan (Q3/15)
- Preferred Wi-Fi Mobile Data Plan by Children at Home (Q3/15)
- Preferred Wi-Fi Mobile Data Plan by Gender (Q3/15)
- Preferred Wi-Fi Mobile Data Plan by Current Mobile Plan (Q3/15)
- Average % of Savings Required to Trigger Trial Interest in Wi-Fi-Based Service by Interest in Wi-Fi-Based Mobile Data Plan (Q3/15)
- Reasons for No Interest in Wi-Fi Based Services (Q3/15)
- Reasons for No Interest in Wi-Fi Based Services by Current Data Plan Size (Q3/15)

9. Mobile Data Use By Plan Type: Light, Moderate, Heavy, and Unlimited:

- Current Service Provider by Data Plan Subscriber Segment (Q3/15)
- Ownership Length of Current Smartphone by Data Plan Subscriber Segment (Q3/15)
- Length of Time Using a Smartphone Before Upgrading by Data Plan Subscriber Segment (Q3/15)
- Early Handset Upgrade Program Enrollment by Wireless Service Provider and Data User Segment (Q3/15)
- Mobile Phone Service Contract Type by Data Plan Subscriber Segment (Q3/15)
- Likelihood of Making Mobile Phone Service Changes by Data Plan Subscriber Segment (Q3/15)
- Important Factors in Choosing Next Service Provider by Data Plan Subscriber Segment (Q3/15)
- Important Factors in Choosing Next Service Provider by Data Plan Subscriber Segment, cont. (Q3/15)
- Smartphone Activities by Data Plan Subscriber Segment (Q3/15)
- % Using Specified Utility/Convenience Mobile App Type by Data Plan Subscriber Segment (Q3/15)
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Harry Wang - Senior Director of Research
Kristen Hanich - Researcher
Katherine Li - Researcher
Yilan Jiang - Manager, Consumer Research
David Mitchel - Research Analyst
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