Key Questions Answered:
- How operators can explore the m-commerce market to generate incremental revenues?
- What are the various revenue-generating segments within M-Commerce which mobile operators should seriously consider pursuing?
- What are the strategic options to monetise the various M-Commerce services?
- How lean tactics can be used to derive maximum revenue from M-Commerce services in the shortest possible time?
- How M-Commerce can be used as a tool to boost customer loyalty and brand recognition?
- The number of m-payment users is expected to reach around 921 million worldwide by the end of 2020 from 439 million in 2015.
- The worldwide m-payment revenue is projected to grow at a CAGR of 19% during 2015 - 2020.
- Safaricom's M-Pesa accounted for more than 18% of the total revenue generated in FY 2014 that was almost double that of its messaging revenue.
- NFC mobile payments are projected to reach US$100 billion in 2016. The technology will witness sharper uptake 2016 onwards and will cross US$300 billion mark in 2018.
- More than 2.4 billion users will be using mobile banking services by the end of 2020 compared to around 1 billion in 2015.
Who can benefit from this Report?
Mobile Network Operators
For the crucial grasp required on M-Commerce market opportunities and challenges, and to identify potential revenue streams from such services.
Mobile Device Makers
For better informed product development and to imbue a competitive edge into the product/ services in sync with the technological developments, end user lifestyles, and operators’ challenges in meeting the market demand efficiently.
Content Providers and Application Developers
To gain an insight into the market expectations and opportunities that M-Commerce market will generate across various geographies in the coming years. To prepare for the likely changes that Content Providers and Application Developers must go through to remain relevant and profitable in the market.
With an obvious interest in the current happenings within the mobile commerce segment of telecoms, the Report serves guidance to telecom investors. The Report attempts to help you in identifying the right choices for your investments.
Chapter 2: M-Commerce Market Segmentation with Case Studies on Exemplary Players
2.1 Mobile Banking
2.1.1 The changing landscape in mobile banking
18.104.22.168 Telcos entering into the mainstream banking
22.214.171.124 Payment banking services to drive significant revenues for telcos – recent development
from Indian market
126.96.36.199 Mobile Money is not just for the unbanked
2.2 Mobile Payments
2.2.1 M-Payment Types
188.8.131.52 Premium SMS-based Transactional Payments
184.108.40.206 Direct Operator Billing
220.127.116.11 Mobile Web Payments (WAP)
18.104.22.168 NFC (Near Field Communication) Based Payments
2.2.2 CASE STUDY: Rogers Communications’ Credit Card Business
2.2.3 CASE STUDY: Strategic Evaluation of T-Mobile’s Mobile Money
22.214.171.124 Who are the target segments for T-Mobile’s mobile money service?
126.96.36.199 The Business Model
188.8.131.52 Restrictions and limitations
2.2.4 CASE STUDY: mobile marketing and wallet platform WEVE
2.3 Mobile MicroInsurance (MMI)
2.3.1 Why mobile microinsurance is an increasingly attractive opportunity for MNOs?
2.3.2 Which are the ideal markets for mobile microinsurance products and why?
2.3.3 Designing Mobile Microinsurance products for quick uptake
2.3.4 CASE STUDY: Airtel's FBN Padi 4 Life
2.3.5 The business model for mobile insurance
2.3.6 Insurance Telematics/ Usage-Based Insurance (UBI)
2.3.7 CASE STUDY: Tesco Bank Box Insurance
2.3.8 CASE STUDY: Tigo Kiiray
2.4 Mobile Ticketing and Mobile Coupons
Chapter 3: Monetising M-Commerce Opportunity
3.1 Understanding M-Commerce Market Dynamics
3.1.1 Don't Wait, be the early Mover!
3.1.2 M-Payment market is heating up
184.108.40.206 MasterPass: A new M-Payment system from MasterCard
3.1.3 M-Commerce can offer great RoI
220.127.116.11 Case Study from Kenya: Safaricom's mobile money transfer service M-Pesa
18.104.22.168.1 The Investment
22.214.171.124.2 The Return on Investment (RoI)
126.96.36.199.3 Service Innovation
188.8.131.52.4 M-Pesa Business Model
3.1.4 KYC opportunity: Unexplored avenue in banking
3.2 Lean principals for steady growth in M-Commerce market
3.2.1 Applying MVP to push M-Commerce
184.108.40.206 How did T-Mobile drive smooth m-payment adoption?
3.2.2 How to attract new customers?
3.2.3 Ways to drive customer loyalty via early adopters
3.2.4 Retention and brand building using Disruptive Tactics
Chapter 4: Banking, Payments, and Insurance Market Forecasts 2016-2020
4.1 Mobile Banking Market 2016-2020
4.1.1 Mobile Banking Users
4.2 M-Payment Market 2016-2020
4.2.1 M-Payment Users
4.2.2 M-Payment Revenue
4.3 NFC Mobile Payment Market 2016-2020
4.3.1 NFC Mobile Payment
4.3.2 NFC-enabled Cellphones Shipment
4.4 Microinsurance Market 2016-2020
List of Figures:
Figure 2-1 WEVE Value Chain
Figure 2-2 Insured Population vs. MNOs’ Customer Segmentation
Figure 2-3 Insurance Telematics Workflow
Figure 3-1 Global M-Commerce Market (In US$ Billion), 2012-2020
Figure 3-2 Revenue Share of M-Commerce as a percentage of E-Commerce, 2012 – 2020
Figure 3-3 Safaricom's Revenue (In Kshs Billion), FY 2009-FY 2014
Figure 3-4 Safaricom's Revenue Break up (In %), FY 2009-FY2014
Figure 3-5 Total Customers vs. M-Pesa vs. Data (In Million), FY 2011-FY2014
Figure 3-6 M-Pesa vs. Data Customers (as % of Total Customers), FY 2011-FY2014
Figure 3-7 Financial Services Outlets in Kenya, 2009
Figure 3-8 Customer Life Cycle
Figure 4-1 Global Mobile Banking Users (In Million), 2016 – 2020
Figure 4-2 Mobile Banking Users by Region (In Million), 2016 – 2020
Figure 4-3 North America Mobile Banking Users (In Million), 2016 – 2020
Figure 4-4 Latin America Mobile Banking Users (In Million), 2016 – 2020
Figure 4-5 Europe Mobile Banking Users (In Million), 2016 – 2020
Figure 4-6 Asia Pacific Mobile Banking Users (In Million), 2016 – 2020
Figure 4-7 Africa Mobile Banking Users (In Million), 2016 – 2020
Figure 4-8 Middle East Mobile Banking Users (In Million), 2016 – 2020
Figure 4-9 Global M-Payment Users (In Million), 2016 – 2020
Figure 4-10 M-Payment Users by Region (In Million), 2016 – 2020
Figure 4-11 North America M-Payment Users (In Million), 2016 – 2020
Figure 4-12 Latin America M-Payment Users (In Million), 2016 – 2020
Figure 4-13 Europe M-Payment Users (In Million), 2016 – 2020
Figure 4-14 Asia Pacific M-Payment Users (In Million), 2016 – 2020
Figure 4-15 Africa M-Payment Users (In Million), 2016 – 2020
Figure 4-16 Middle East M-Payment Users (In Million), 2016 – 2020
Figure 4-17 Global M-Payment Revenue (In US$ Billion), 2016 – 2020
Figure 4-18 M-Payment Revenue by Region (In US$ Billion), 2016 – 2020
Figure 4-19 North America M-Payment Revenue (In US$ Billion), 2016 – 2020
Figure 4-20 Latin America M-Payment Revenue (In US$ Billion), 2016 – 2020
Figure 4-21 Europe M-Payment Revenue (In US$ Billion), 2016 – 2020
Figure 4-22 Asia Pacific M-Payment Revenue (In US$ Billion), 2016 – 2020
Figure 4-23 Africa M-Payment Revenue (In US$ Billion), 2016 – 2020
Figure 4-24 Middle East M-Payment Revenue (In US$ Billion), 2016 – 2020
Figure 4-25 Global NFC M-Payment Market (In US$ Billion), 2016 – 2020
Figure 4-26 Global NFC-enabled Cellphones Shipment (In Million), 2016 – 2020
Figure 4-27 Global Microinsurance Users (In Million), 2007-2013
Figure 4-28 Global Microinsurance Users (In Million), 2016-2020
List of Tables:
Table 2-1 Key Features of T-Mobile's Mobile Money Service
Table 2-2 Fast Forward - Mobile Marketing and Wallet Platform WEVE
Table 2-3 Key Features of Airtel Nigeria Microinsurance Product Padi4Life
Table 2-4 Tesco Bank Box Insurance
Table 2-5 Key Features of Tigo Kiiray
Table 3-1 Safaricom's Revenue (In Kshs Billion), FY 2009-FY 2014
Table 4-1 Mobile Banking Users by Region (In Million), 2016 – 2018
Table 4-2 M-Payment Users by Region (In Million), 2016 – 2020
Table 4-3 M-Payment Revenue by Region (In US$ Billion), 2016 – 2020
MNOs have an obvious opportunity in mobile payments due to network ownership and existing relationship with a huge chunk of target segment. Consequently, many operators are formulating strategies to leverage this advantage and to expand their portfolio in banking and payments. In November, 2010, AT&T, T-Mobile and Verizon formed a joint venture to create a mobile payment company called Isis, which was later rebranded as Softcard. In 2015, Google acquired the Softcard's intellectual property to integrate it into its competing Google Wallet service. Several such initiatives are taking place around the world. However, the successful launches will have to create a win-win situation for incumbents, telcos, banks, merchants, and disruptive small players.
In the 2nd Chapter, we have segmented the M-Commerce market in four broad categories - Mobile Banking, Mobile Payments, Mobile MicroInsurance (MMI), and Mobile Ticketing and Mobile Coupons. This chapter analyses these broad categories with latest trends and case studies of exemplary players in respective segments.
The following Chapter examines the current M-Commerce market dynamics and important developments. Many organisations such as Amazon and Google are successfully leveraging the mobile devices to drive revenues; however most of the MNOs are lagging far behind in their approach to this highly promising opportunity. We have included various techniques, cases, and examples that will help service providers in making appropriate strategies to drive M-commerce uptake, and promote customer loyalty and brand building via M-Commerce.
The final chapter provides M-Commerce extensive market forecasts on users and revenues, both globally and regionally. These extensive forecasts demonstrate the regional growth trends and market attractiveness for the next five years that will greatly help you in strategic business decisions.
- Airtel Nigeria
- Bharti Airtel
- Canadian Tire
- Credit Suisse
- FBN Insurance
- Giesecke & Devrient
- Idea Cellular
- Telefonica UK (O2)
- Virgin Mobile
- Vodafone India
- Vodafone UK
- Walmart Canada