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Keroche Breweries Ltd in Alcoholic Drinks (Kenya)

  • ID: 3765692
  • Company Profile
  • August 2017
  • 2 pages
  • Euromonitor International
Keroche Breweries’ strategic drive is to focus on acquiring a 20% total volume share of alcoholic drinks in Kenya through increasing its production capacity, widening its product distribution to prevent stock outs and engaging in active marketing campaigns to develop brand awareness.

These Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown

August 2017

List of Contents and Tables

Strategic Direction
Key Facts
Summary 1 Keroche Breweries Ltd: Key Facts
Competitive Positioning
Summary 2 Keroche Breweries Ltd: Competitive Position 2016
Note: Product cover images may vary from those shown