Quarterly Beverage Tracker First Quarter 2016: Croatia; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages

  • ID: 3768834
  • Report
  • Region: Croatia
  • 26 pages
  • GlobalData
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Summary:

Despite positive basic economic indicators and increased consumer confidence indices consumption of beverages did not recover in Q1-16. The volume in dairy drinks market is driven by white milk as in Q1-16 its retail prices declined to the lowest point ever. The hot drinks recorded positive growth in Q1-16 driven by the increase of hot tea consumption as hot coffee volumes remained flat.

Key Findings:

- The still drinks category is not drunk much during the colder part of the year; out-of-home consumption is low as Q1 usually is not favourable for still drinks in PET.

- Beer is a popular and well established category driven by the marketing activities of the main players. The Q1-16 consumption was additionally pushed via the growing popularity of craft beer which attracted consumer attention to the whole beer category.

- Drinking yogurts and fermented milk grew slightly in volume flavoured milk declined a bit and non-dairy milk showed a mild growth.

- Hot tea consumption was pushed by the Franck prize promotion accompanied by lower prices in January.

The Croatia Quarterly Beverage Tracker Q1-16 covering soft drinks dairy drinks hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis covering:

- Top line consumption volumes for Q1-2016 vs. Q1-2015 moving annual totals (MAT) and latest 2016 forecasts for all beverage categories

- Carbonates consumption data for Q1-2016 vs. Q1-2015 moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie and key flavour

- An economic mood indicator with an at a glance assessment of industry confidence levels private label performance vs. brands and price trends

- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

- Analysis of significant activity in the soft drinks market including new product introductions (ranked by brand owner and detailing flavour pack type/size retail price and selected product shots)

- Update on important soft drinks corporate activity

- Quarterly selected retail price movements for key brands by category covering the most recent five quarters

- Our annual Q1 special focus update on the latest trends in soft drinks with local provenance

Reasons To Buy:

- Gain an in-depth understanding of the most up-to-date trends in the Croatia beverage industry to support and enhance your strategic planning

- Investigate the latest quarterly and emerging annual trends in Croatia to back your marketing initiatives

- Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

- View a selection of the key quarterly new soft drinks product launches and identify competitor activity

- Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation
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Table of Contents
1.1 . At A Glance
1.2 . Impact Of The Economic Situation
1.3 . Highlights
1.4 . Market Drivers
1.5 . Market Trends
1.6 . Soft Drinks
1.6.1 .Packaged Water
1.6.2 .Bulk/HOD Water
1.6.3 .Carbonates
1.6.4 .Enhanced Water
1.6.5 .Flavoured Water
1.6.6 .Juice
1.6.7 .Nectars
1.6.8 .Still Drinks
1.6.9 .Squash/Syrups
1.6.10 .Fruit Powders
1.6.11 .Iced/RTD Tea Drinks
1.6.12 .Iced/RTD Coffee Drinks
1.6.13 .Sports Drinks
1.6.14 .Energy Drinks
1.7 . Alcoholic Drinks
1.7.1 .Alcoholic Drinks
1.8 . Dairy Drinks
1.8.1 .Dairy Drinks
1.9 . Hot Beverages
1.9.1 .Hot Beverages
1.10 . Soft Drinks Quarterly Update
1.10.1 .Industry News
1.10.2 .Distribution News
1.11 . New Products & Photo Shots
1.12 . Focus On Local Products: An Update On Soft Drinks With Country/Regional Provenance
1.13 . Data Tables
1.14 . Pricing Tables

List of Tables
Table 1: Croatia at a Glance - Quarterly Performance and Latest Forecast
Table 2: Impact Of The Economic Situation
Table 3: Commercial Beverage Market Trends - Million Liters, 2015-2016F
Table 4: Commercial Beverage Market Trends - Million Unit Cases, 2015-2016F
Table 5: Soft Drinks Market Trends - Million Liters, 2015-2016F
Table 6: Soft Drinks Market Trends - Million Unit Cases, 2015-2016F
Table 7: Carbonates Market Trends - Million Liters, 2015-2016F
Table 8: Carbonates Market Trends - Million Unit Cases, 2015-2016F
Table 9: Selected Retail Price Movements 2015-2016
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