India Toothbrush Market Outlook to 2020 - Rising Awareness for Oral Care and Premiumization of Products to Drive Growth

  • ID: 3769261
  • Report
  • Region: India
  • 164 pages
  • Ken Research Private Limited
1 of 4

FEATURED COMPANIES

  • Ajanta
  • Apollo Pharmacy
  • Emami Frank Ross Ltd
  • Grofers India Private Ltd
  • Proctor & Gamble
  • Wellness Forever
  • MORE
The report titled "India Toothbrush Market Outlook to 2020 - Rising Awareness for Oral Care and Premiumization of Products to Drive Growth" provides a comprehensive analysis of the various aspects such as market size of India oral care and toothbrush market. The report also covers the segmentation on the basis of product categories, local and imported product sales, adult and kid’s toothbrush along with import volume, value and destination involved. Market shares of major players in India toothbrush market as well as the competitive landscape of major players in organized retail and e-commerce have also been covered in the report.
Note: Product cover images may vary from those shown
2 of 4

FEATURED COMPANIES

  • Ajanta
  • Apollo Pharmacy
  • Emami Frank Ross Ltd
  • Grofers India Private Ltd
  • Proctor & Gamble
  • Wellness Forever
  • MORE
1. Introduction
1.1. Executive Summary
1.2. Market Definitions
1.3. Abbreviations
1.4. Market Size and Modeling
Approach - Market Sizing
Variables (Dependent and Independent)
Multi Factor Based Sensitivity Model
Final Conclusion
2. India Toothbrush Market Size and Growth
2.1. Overview of India Oral Care Products Market Demand and Evolution
2.2. India Oral Care Market Size by Revenues, FY’2010-FY’2015
2.3. India Toothbrush Market
2.3.1. Historical Trends
Low Price of Manual Toothbrush
Rising Oral Problems
Increased Awareness through Campaigns
Sluggish Growth of Electric Toothbrushes Sales
Companies Launching Specialized Products
Growing Sales through Organized Retail
2.3.2. India Toothbrush Market Size by Revenues and Consumption Volume, FY’2010-FY’2015
2.4. SWOT Analysis of India Toothbrush Market
2.4.1. Strengths
Growing Target Audience
Increasing Consciousness Regarding Oral Hygiene
Frequent Innovations By Major Players
High Advertising Expenditure Incurred by Market Players
2.4.2. Weakness
Consumers Unresponsive towards Latest Innovations
Ignorance towards Benefits of Maintaining Oral Hygiene
Aggressive Price Wars Undertaken by Players
2.4.3. Opportunities
Differentiated Advertising Methods to Attract Customers
Increasing Consumer Spending On Personal Care Products
Advantage of Selling Products Over Internet
2.4.4. Threats
Aggressive Competition
Imitation of Technology
Indirect Competition from other Oral Care Products
3. Market Segmentation
3.1. By Types of Bristles, FY’2010-FY’2015
3.2. By Product Categories (Manual and Electric Toothbrushes), FY’2013-FY’2015
3.3. By Local Sales and Imports, FY’2010-FY’2015
3.4. By Users (Adults and Kids), FY’2010-FY’2015
3.5. By Types of Cities (Tier I, Tier II and Tier III cities), FY’2010-FY’2015
3.5.1. By Value, FY’2010-FY’2015
3.6. Imports Volume, Value and Destination Involved with Import Duties
3.6.1. By Value, FY’2010-FY’2015
3.6.2. By Volume, FY’2010-FY’2015
3.6.3. By Major Import Destinations, FY’2010- FY’2015
3.6.4. Import Duties
4. E-Commerce Outlook
Existing Business Models in the Industry
4.1. Major E Commerce Sites
4.1.1. Innovative Retail Concepts Pvt Ltd (Bigbasket.com)
Business Overview
Key Features of Website/ Mobile Application
Financial Performance and KPI’s, FY’2012-FY’2015
4.1.2. Nuvo Logistics Private Limited (PepperTap)
Business Overview
Key Features of Website/ Mobile Application
4.1.3. Grofers India Private Ltd
Business Overview
Financial Performance and KPI’s, FY’2014-FY’2015
4.1.4. Zopnow
Business Overview
Key Features of Website/ Mobile Application
4.1.5. Flipkart Online Services Pvt Ltd
Business Overview
Key Features of Website/ Mobile Application
Financial Performance and KPI’s
4.1.6. BrainBees Solutions Private Limited (Firstcry.com)
Business Overview
Key Features of Website/ Mobile Application
4.2. Competitive Analysis of Major E-commerce Players Delivering Oral Care Products
5. Market Competition in India Toothbrush Market
5.1. Brand Analysis by 4 Ps of Major Players in India Toothbrush Market
5.2. Market Share of Major Player in India Toothbrush Market
5.2.1. By Sales Volume, FY’2015
5.3. Business Strategies of Major Players in India Toothbrush Market
5.3.1. Colgate Palmolive
Product Innovation
Infrastructure Development
Organizing of Dental Check-ups to Improve Brand Visibility
Aggressive Promotions
Strong Distribution Network
5.3.2. Proctor and Gamble (Oral-B)
Focus towards Diversification
Awareness Campaigns
Celebrity Endorsements
Tie-Ups with Dentists
Strong Distribution Network
5.3.3. GSK (Sensodyne)
Exclusive Launch of Toothbrush Online
Using Surveys to Engage Consumers
Expanding Portfolio across Kids and Youth Segment
5.3.4. Ajanta
Strengthening Networks across Remote Areas
Offer Theme-Based and Differentiated Products for Kids and Adults
Increasing Partnerships with other Brands to Expand Visibility
6. Value Chain and Business Model
6.1. Value Chain
6.2. Major Players in Pharmacy Retail
6.3. Major Players in India Organized Retail Market
6.4. Market Share of Distribution Channels in India Toothbrush Market, FY’2015
6.5. Trends in Retail Offline Channels and Online Channel
6.5.1. Online Channels
Expanding Online Groceries Market Segment
Expanding Internet Penetration
Lucrative Discounts Offered By Online Marketplaces
Increasing Demand from Tier Ii And Tier Iii Cities
6.5.2. Offline Channels
Sale of Electric Toothbrush at Dental Clinics
Modern Trade to Expand its Share
Rising Penetration of Pharmacy Retail in Rural Areas
7. Customer Preference and Paradigm
Sample Composition
7.1. Category 1: Manual Toothbrush Users
Which Brand of Toothbrush Do You Prefer?
Where Do You Generally Purchase Toothbrush From?
Which Online Store Do You Prefer?
How Often Do You Replace Your Toothbrush?
Do You Consult a Dentist Before Purchasing a Toothbrush?
What Factors Do You Consider Before Buying A Toothbrush?
Which Type of Bristles Do You Prefer?
Which is Your Preferred Price Range for Purchasing a Toothbrush?
What Kind of Discounts Do You Mostly Look for While Buying A Toothbrush?
Are You Willing to Switch to a Power Toothbrush?
7.2. Category 2: Manual Toothbrush Users willing to Switch to Power Toothbrush
What Factors Would You Consider to Shift from a Manual Toothbrush to a Power Toothbrush?
7.3. Category 3: Electric Toothbrush Users
Which brand of power toothbrush do you prefer?
Where Do You Generally Purchase Power Toothbrush From?
Which Online Store Do You Prefer?
How Often Do You Replace Your Brush Head?
Do You Consult a Dentist Before Purchasing a Toothbrush?
What Factors Do You Consider Before Purchasing Battery Powered Or Rechargeable Electric Toothbrush?
What is the Preferred Price Range for Purchasing a Battery Powered or Rechargeable Electric Toothbrush?
Which Technology Of Power Toothbrush Do You Prefer?
What Kind Of Discounts Do You Mostly Look for While Buying a Power Toothbrush?
Major Findings of the Survey
8. Snapshot of Power Toothbrushes in India
9. Our Recommendations and Opportunities for New Entrants
Best Business Model
Best Business Model
Best Business Strategy Adopted by the Current Brands
Price Point by Target Group and Marketing, Packaging Strategy
9.1.1. Expected Future Growth Trends and Drivers
Increase in Replacement Rate of Toothbrush
Consumers Purchasing Toothbrush as Per Individual Needs
Expected Growth in Sales, FY’2016-FY’2020
Cause and Effect Relationship between Industry Factors and India Toothbrush Market
Dentist’s Take on Electric Toothbrush
Disclaimer
Contact Us
Note: Product cover images may vary from those shown
3 of 4

Loading
LOADING...

4 of 4
- Aditya Birla Retail Limited (more)
- Ajanta
- Ajay Toothbrush
- Apollo Pharmacy
- Avenue Supermarts Ltd (D-Mart)
- Colgate Palmolive
- Emami Frank Ross Ltd
- Flipkart Online Services Pvt Ltd
- Fortis HealthWorld
- Future Retail Ltd (Big Bazaar)
- Grofers India Private Ltd
- GSK
- Guardian Life Care Pvt. Ltd.
- Innovative Retail Concepts Pvt Ltd (Bigbasket.com)
- Medplus Health Services Pvt Ltd
- Nuvo Logistics Private Limited (PepperTap)
- Proctor & Gamble
- Reliance Retail Limited (Reliance Fresh)
- Spencer’s Retail Limited
- Wellness Forever
- Zopnow
Note: Product cover images may vary from those shown
5 of 4
Note: Product cover images may vary from those shown
Adroll
adroll