Professional Development Market in the US 2016-2020

  • ID: 3769296
  • Report
  • Region: United States
  • 63 pages
  • TechNavio
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FEATURED COMPANIES

  • Cambridge English Teacher
  • Digital Learning Tree
  • Discovery Education
  • Edmodo
  • Houghton Mifflin Harcourt
  • Learners Edge
  • MORE
About the Professional Development Market in the US

The professional development market has evolved over the years to include a wide portfolio of services and products, which aim at improving the quality of educators. Professional development programs and courses range from short courses to multiyear advanced programs offered through offline as well as online modes. Earlier, professional development of educators was primarily through state and district funded courses. However, the market has evolved and key vendors in the market are capitalizing on the advances in technology to incorporate online and virtual courses. This is to cater to educators, who cannot pursue conventional professional development courses owing to time constraints.

The analysts forecast the Professional Development Market in the US to grow at a CAGR of 4.45% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the Professional Development Market in the US for 2016-2020. To calculate the market size, the report considers the revenue generated from the sales of products and services that cater to educators in the professional development market in the US.

The report, Professional Development Market in the US 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
- Edmodo
- McGraw-Hill Education
- Pearson Education
- Scholastic

Other prominent vendors
- Cambridge English Teacher
- CAST Professional Learning
- Digital Learning Tree
- Discovery Education
- Houghton Mifflin Harcourt
- Kagan Publishing and Professional Development
- Learners Edge
- Lynda.com

Market drivers
- Innovations in technology to complement professional development courses

Market challenges
- Threat from MOOCs

Market trends
- Mobile learning

Key questions answered in this report
- What will the market size be in 2020 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Cambridge English Teacher
  • Digital Learning Tree
  • Discovery Education
  • Edmodo
  • Houghton Mifflin Harcourt
  • Learners Edge
  • MORE
PART 01: Executive summary
  • Highlights
PART 02: Scope of the report
  • Market overview
  • Top-vendor offerings
PART 03: Market research methodology
  • Research methodology
  • Economic indicators
PART 04: Introduction
  • Key market highlights
  • Market overview
  • Professional development market in US
  • Five forces analysis
PART 05: Market segmentation by end user
  • Professional development market in US by end-users
  • Professional development market in US in K-12 segment
  • Professional development market in US in higher education segment
  • Professional development market in US in Pre K-12 segment
PART 06: Market drivers
  • Innovations in technology to complement professional development courses
  • Support from government districts
  • Need for digital skills
  • Emerging technologies enhancing delivery of professional development courses
PART 07: Impact of drivers

PART 08: Market challenges
  • Time and cost constraints
  • Unstructured professional development courses
  • Threat from MOOCs
  • Limitations with respect to state initiatives
PART 09: Impact of drivers and challenges

PART 10: Market trends
  • Mobile learning
  • New CCS standards
  • Strategic alliances in the professional development market
  • Professional development in language learning
PART 11: Vendor landscape
  • Competitive scenario
  • Competitive benchmarking
  • Key vendor analysis
  • Edmodo
  • McGraw-Hill Education
  • Pearson Education
  • Scholastic
PART 12: Other prominent vendors
  • Other prominent vendors
PART 13: Appendix
  • List of abbreviations
PART 14: About the Author

List of Exhibits

Exhibit 01: Product offerings
Exhibit 02: Segment-wise distribution of education market in US in 2015 (%)
Exhibit 03: Major segments of the education market in US 2014 ($ billions)
Exhibit 04: Profile of educators in US 2014
Exhibit 05: Forecast of new hiring of educators in K-12 segment in US 2015-2020 (thousands)
Exhibit 06: Main incentives for educators to enroll in professional development courses
Exhibit 07: Major professional development models
Exhibit 08: Types of professional development
Exhibit 09: Professional development market in US ($ billions)
Exhibit 10: Five forces analysis
Exhibit 11: Classification of professional development market in US by end-users
Exhibit 12: Professional development market in US by end-users 2015-2020 ($ billions)
Exhibit 13: Professional development market in US by end-users 2015 (%)
Exhibit 14: Professional development market in US by end-users 2020 (%)
Exhibit 15: Professional development market in US in K-12 segment 2015-2020 ($billions)
Exhibit 16: Professional development market in US in higher education segment 2015-2020 ($ billions)
Exhibit 17: Professional development market in US in Pre K-12 segment 2015-2020 ($ billions)
Exhibit 18: Major emerging tools to enable engagement for teachers
Exhibit 19: Average spending on teacher professional development in US 2014
Exhibit 20: US government expenditure on training 1995-2014
Exhibit 21: Processes in digital classrooms that require digital skills
Exhibit 22: State-wise distribution of IT spending in US (%) 2015
Exhibit 23: Emerging delivery modes of professional development courses
Exhibit 24: Impact of drivers
Exhibit 25: Comparison of average number of hours spent in teaching by secondary school educators 2014
Exhibit 26: Partners of Coursera for the professional development venture
Exhibit 27: Impact of drivers and challenges
Exhibit 28: Global mobile learning market 2015-2020 ($ billions)
Exhibit 29: Global education apps market 2015-2019 ($ billions)
Exhibit 30: Percentage of ELLs in K-12 education in major US states 2014
Exhibit 31: Top languages spoken by ELLs in 2014
Exhibit 32: Vendor analysis
Exhibit 33: Key market developments
Exhibit 34: Key vendors: Strategic initiatives overview
Exhibit 35: McGraw-Hill Education: Business segmentation
Exhibit 36: Virtual Learning products
Exhibit 37: Platforms
Exhibit 38: Learning platforms
Exhibit 39: Course resources and content
Exhibit 40: Solutions and services
Exhibit 41: Product offerings
Exhibit 42: Scholastic: Business segmentation by revenue 2015
Exhibit 43: Scholastic: Business segmentation by revenue 2014 and 2015 ($ millions)
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Cambridge English Teacher
  • Digital Learning Tree
  • Discovery Education
  • Edmodo
  • Houghton Mifflin Harcourt
  • Learners Edge
  • MORE
New Report Released: - Professional Development Market in the US 2016-2020

The author of the report recognizes the following companies as the key players in the professional development market in the US: Edmodo, McGraw-Hill Education, Pearson Education, and Scholastic.

Other Prominent Vendors in the market are: Cambridge English Teacher, CAST Professional Learning, Digital Learning Tree, Discovery Education, Houghton Mifflin Harcourt, Kagan Publishing and Professional Development, Learners Edge, and Lynda.com

Commenting on the report, an analyst from the research team said: “An emerging trend which is expected to boost market growth tremendously is mobile learning. Professional development is a necessary tool for both up-skilling and re-skilling educators and improving their professional competence. With the increase in adoption of smartphones and Internet penetration, mobile learning should be incorporated by key players to enhance the delivery of professional development courses. Mobile learning will enable educators to circumnavigate time constraints and get access to learning material anytime anywhere. Also, mobile learning in professional development can enhance the collaboration between educators by enabling them to share resources and thoughts effectively and easily.”

According to the report, a key growth driver is innovations in technology which complement professional development courses. Adaptive learning is an emerging feature in professional development tools. For instance, TeachLivE offers virtual classroom. The teacher, who drives the simulation can observe, react, and adapt to the behavior of students and interact with them accordingly. On the other hand, the virtual students respond to the presentation, voice, and body language of the teacher.

Further, the report states that one challenge that could restrict market growth is the threat from MOOCs. The entry of MOOCs in the professional development market is a disruptive innovation, which can cause the major players in the market to lose a lot of customer base and market share.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
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- Edmodo
- McGraw-Hill Education
- Pearson Education
- Scholastic
- Cambridge English Teacher
- CAST Professional Learning
- Digital Learning Tree
- Discovery Education
- Houghton Mifflin Harcourt
- Kagan Publishing and Professional Development
- Learners Edge
- Lynda.com
Note: Product cover images may vary from those shown
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