Global Bluetooth Beacon Devices Market 2016-2020

  • ID: 3769521
  • Report
  • Region: Global
  • 61 pages
  • TechNavio
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FEATURED COMPANIES

  • Blue Sense Networks
  • Estimote
  • Gelo
  • General Electric
  • Glimworm Beacons
  • Kontakt.io
  • MORE
About the Bluetooth Beacon Devices Market

Bluetooth beacon devices are developed with BLE technology. BLE version 4.0 was the first version used for developing Bluetooth beacons. The BLE technology standard for beacons was introduced by Apple for the first time in September 2013. Apple launched its beacon technology under the brand name iBeacon in October 2013. In mid-2015, Google and Microsoft also developed beacon technology standards: Eddystone and Microsoft 10. These different beacon technology standards support three different smartphone operating systems. iBeacon supports iOS; Eddystone supports Android; and Microsoft 10 supports Windows.

The analysts forecast the global Bluetooth beacon devices market to grow at a CAGR of 222.8% by volume during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global Bluetooth beacon devices market for 2016-2020.

To calculate the market size, the report takes into account the shipments of Bluetooth beacon devices worldwide for the following segments:

- Retail (hypermarkets, supermarkets, department stores, discounters, specialty stores, and cash-and-carry stores)
- Non-retail (sports, manufacturing, telecommunications, airlines, IT, logistics, hospitality, health, and wellness)

The market is divided into the following segments based on geography:

- Americas
- APAC
- EMEA

The report, Global Bluetooth Beacon Devices Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
- PLUS Location Systems (BlueCats)
- Blue Sense Networks
- Estimote
- General Electric
- Gelo
- Glimworm Beacons
- Kontakt.io
- Onyx Beacon
- PayPal
- Sensorberg
- Qualcomm (Gimbal)

Market drivers
- Increasing use in organized retail

Market challenges
- Growing privacy concerns among consumers

Market trends
- Availability of standardized BLE technology

Key questions answered in this report
- What will the market size be in 2020 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

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Note: Product cover images may vary from those shown
2 of 5

FEATURED COMPANIES

  • Blue Sense Networks
  • Estimote
  • Gelo
  • General Electric
  • Glimworm Beacons
  • Kontakt.io
  • MORE
PART 01: Executive summary
  • Highlights
PART 02: Scope of the report
  • Market overview
  • Top-vendor offerings
PART 03: Market research methodology
  • Research methodology
  • Economic indicators
PART 04: Introduction
  • Key market highlights
PART 05: Market landscape
  • Market overview
  • Market size and forecast by volume
  • Future growth prospects of Bluetooth beacons
  • Five forces analysis
PART 06: Market segmentation by end-user
  • Retail
  • Non-retail
PART 07: Geographical segmentation
  • Bluetooth beacon devices market in Americas
  • Bluetooth beacon devices market in EMEA
  • Bluetooth beacon devices market in APAC
  • CAGR comparison
PART 08: Key leading countries
  • US
  • Japan
  • Germany
  • France
PART 09: Market drivers
  • Increasing use in organized retail
  • Enhanced experience for consumers
  • Cost savings
PART 10: Impact of drivers

PART 11: Market challenges
  • Growing privacy concerns among consumers
  • Compatibility with mobile platforms
  • Consumers' reluctance to install and keep dedicated retailer apps
PART 12: Impact of drivers and challenges

PART 13: Market trends
  • Availability of standardized BLE technology
  • Increasing frequency of consumer purchases through apps
  • Multi-product approach
PART 14: Vendor landscape
  • Competitive scenario
  • Prominent vendors
PART 15: Analyst insights
  • Key points
PART 16: Appendix
  • List of abbreviations
PART 17: About the Author

List of Exhibits

Exhibit 01: Product offerings
Exhibit 02: Bluetooth beacon devices market by technology standard 2015 (share of shipments)
Exhibit 03: Contribution of organized retail to overall retail industry in 2015
Exhibit 04: Overview of Bluetooth beacon devices market
Exhibit 05: Bluetooth beacon devices market by volume 2015-2020 (millions of units)
Exhibit 06: ASP of Bluetooth beacon devices 2015-2020 ($ per unit)
Exhibit 07: Bluetooth beacon devices market by revenue 2015-2020 ($ millions)
Exhibit 08: Five forces analysis
Exhibit 09: Bluetooth beacon devices market segmentation by end-user 2015-2020
Exhibit 10: Bluetooth beacon devices market segmentation by end-user 2015-2020 (millions of units)
Exhibit 11: Bluetooth beacon devices market in retail sector 2015-2020 (millions of units)
Exhibit 12: Bluetooth beacon devices market: Shipment shares of retail formats 2015
Exhibit 13: Bluetooth beacon devices market in non-retail segment 2015-2020 (millions of units)
Exhibit 14: Geographical segmentation of Bluetooth beacon market 2015 (shipment share)
Exhibit 15: Geographical segmentation of Bluetooth beacon devices market 2015-2020 (shipment share)
Exhibit 16: Geographical segmentation of Bluetooth beacon devices market 2015-2020 (millions of units)
Exhibit 17: Bluetooth beacon devices market in Americas 2015-2020 (millions of units)
Exhibit 18: Bluetooth beacon devices market in EMEA 2015-2020 (millions of units)
Exhibit 19: Bluetooth beacon devices market in APAC 2015-2020 (millions of units)
Exhibit 20: CAGR comparison
Exhibit 21: Key leading countries
Exhibit 22: Overview of Bluetooth beacons market in US
Exhibit 23: Overview of Bluetooth beacons market in Japan
Exhibit 24: Overview of Bluetooth beacons market in Germany
Exhibit 25: Overview of Bluetooth beacons market in France
Exhibit 26: Functions of Bluetooth beacon devices in retail stores
Exhibit 27: Bluetooth beacon devices location data
Exhibit 28: Impact of drivers
Exhibit 29: Global smartphone operating system market by usage
Exhibit 30: Impact of drivers and challenges
Exhibit 31: Bluetooth beacon enabling payment infrastructure
Exhibit 32: Comparison of communication technologies
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FEATURED COMPANIES

  • Blue Sense Networks
  • Estimote
  • Gelo
  • General Electric
  • Glimworm Beacons
  • Kontakt.io
  • MORE
New Report Released: - Global Bluetooth Beacon Devices Market 2016-2020

The author of the report recognizes the following companies as the key players in the global Bluetooth beacon devices market: PLUS Location Systems (BlueCats), Blue Sense Networks, Estimote, General Electric, Gelo, Glimworm Beacons, Kontakt.io, Onyx Beacon, PayPal, Sensorberg, and Qualcomm (Gimbal).

Commenting on the report, an analyst from the research team said: “A trend which is contributing majorly to market growth is the availability of standardized BLE technology. Beacon devices are developed based on BLE technology. The first version of BLE is 4.0, which was introduced in 2012. Using BLE technology, mobile platform manufacturers are now developing their own beacon software code. The software code is based on Java. The currently available beacon technologies are iBeacon, Eddystone, and Microsoft 10. These software types are available for beacon device manufacturers, which are required to buy licenses from software builders.”

According to the report, a key growth driver is the increasing use of beacon devices in organized retail. Hypermarkets, supermarkets, department stores, discounters, specialty stores, and cash-and-carry stores are the formats that fall under organized retail. This classification is based on the size of the stores. Among these formats, hypermarkets and supermarkets are the most prominent users of Bluetooth beacons. Retailers can also be classified as Tier-1, Tier-2, and Tier-3 retailers, based on the annual revenue generated. Tier-1 retailers are those with annual sales of more than $1 billion. Tier-2 retailers generate annual sales in the range of $500 million to $1 billion while Tier-3 retailers have annual sales below $500 million. Tier-1 and Tier-2 retailers are the leading users of Bluetooth beacons.

Further, the report states that one challenge that could restrict market growth is the growing privacy concerns among consumers.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
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- PLUS Location Systems (BlueCats)
- Blue Sense Networks
- Estimote
- General Electric
- Gelo
- Glimworm Beacons
- Kontakt.io
- Onyx Beacon
- PayPal
- Sensorberg
- Qualcomm (Gimbal).
Note: Product cover images may vary from those shown
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