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Indian Two Wheeler Product and Market Analysis

  • ID: 3771557
  • Report
  • Region: India
  • 110 pages
  • Autobei Consulting Group
1 of 4


  • Bajaj Auto
  • DSK
  • Hero
  • Horley Davidson
  • Kawasaki & KTM
  • Piaggio
  • MORE
The Indian Two Wheeler Product and Market Analysis is the most detailed report which covers Strategy, Market dynamics, Outlook, Product Analysis, Network and other related information.

Other areas that the report covers is all segments, Brands, Market Dynamics, Trends, Product ages, Product life cycle, After sales, Buying behavior, Production forecast, Export analysis, Sales, Marketing Strategy, Sales Strategy, Dealer Network, Role of Internet to buy vehicles, Model wise critical analysis and its mapping with customers.

The Indian (2W) industry enrolled sales in volumes of 16.4 million units in 2015-16, a growth of 3% over the earlier year FY 2014-15 was noted. The 3% growth recorded by the 2W business is comparatively less to the growth expected that was enlisted some time ago.

The Scooter segment demonstrated a 12% growth, though Motorcycles have demonstrated almost flat growth this year.

The Indian and foreign 2W organizations are concentrating more on exports particularly from India, the Asia Pacific (Vietnam, Thailand, Indonesia, Middle East and Latin America and so forth) and African nations where the 2W business sector exhibiting colossal potential. Piaggio has as of late dispatched its Vespa model and furthermore plans to fare its units from India. Mahindra needs to resuscitate its brand position, product value and in particular its brand image in the present business sector.

The Two Wheeler market is dynamic as customers are shifting from one parameter to another one at a frequent basis and the are choosing products which give some value also.

Note: Product cover images may vary from those shown
2 of 4


  • Bajaj Auto
  • DSK
  • Hero
  • Horley Davidson
  • Kawasaki & KTM
  • Piaggio
  • MORE
1. Industry Analysis

2. Industry overview
– Motorcycle
– Scooter
– Moped
– Trend Analysis – 75cc to 1,600cc plus
– Historical trend & forecast - Volume & Value ($ US)
– Model wise, Brand wise and Segment wise
– Sales- Market Share & Growth
– Export
– Production

3. Segment & Price
– Brand and Product wise Critical analysis
– Price analysis
– Technical specs and price concept
– Product life cycle
– Segment Analysis
– GAP Analysis

4. Purchase behavior
– Customer Segments – Entry level, Executive, Premium, Luxury, Family wise, Gender wise, Uses, Age wise, Wages, Location, After sales, Re sale value
– Segment wise
– Brand wise
– Key purchase criteria
- Technical
- Commercial
– Primary and secondary survey
– Online and offline influence
– Role of Digital Marketing
– Trend Outlook
– Rural vs Urban segment
– Vehicle Financing
– Top Choices
– Model wise
– Segment wise

5. Product Analysis
– Product position
– Product Life Cycle
– Product USP analysis
– Technology Analysis
– Product portfolio Analysis
– Review of Product Segment
– Customers voice
– New Product launches in FY 2017 & its position
– Phase out product analysis
– Product Mix Strategy
– Case Study

6. Brand Analysis
– Brand Position
– Advertising strategy
– Electronic,
– Digital & Print
– Brand Recall
– Branding Strategy
– Model Wise
– Brand wise
– Segment wise
– Target Segment wise

7. Market Drivers and Trend Analysis
– Favorable Demographics
– Rising Population Increases Mobility Needs
– Middle Class Population
– Opportunity Indicators
– Growing Traffic Congestion
– Running cost of Two Wheeler Vs Four Wheeler
– Running cost of Two Wheeler Vs Public transport
– Convenient Features, Economic & Environmental Benefits
– Replacement Demand
– Penetration Rate in Large Markets Provides Huge Potential Opportunity

8. Competitive Analysis
– Industry Marked by Intense Competition
– Price Competition
– Product Comparison
– User perception and experience
– Market Winning Strategies
– Mapping Segment and products
– Capacity Expansions
– Focus on Manufacturing High-Quality Products
– Dealer and Consumer Incentive Programs to Boost Market Prospects
– Increased Marketing Efforts
– Dealer Network Analysis

9. Macro Economics
– Macro economy overview
– Key drivers of Industry
– Forecast

10. Company Analysis of Bajaj Auto, Hero, Honda, Yamaha, Royal Enfield, Horley Davidson, Triumph, DSK, BMW, Indian Motorcycle, TVS, Suzuki, Mahindra, Piaggio, Ducati, Kawasaki & KTM
– Company Overview
– Product Portfolio
– Strategy Analysis
– SWOT Analysis
– Sales, Market Share, Export and Production
– Key Models
– Production capacity
– Network Analysis
– Customer satisfaction

Note: Product cover images may vary from those shown
3 of 4


4 of 4
- Bajaj Auto
- Ducati
- Hero
- Honda
- Horley Davidson
- Indian Motorcycle
- Kawasaki & KTM
- Mahindra
- Piaggio
- Royal Enfield
- Suzuki
- Triumph
- Yamaha

Note: Product cover images may vary from those shown