The truck industry is analysed by segment wise and divided into segments for better clarity of the sales figures. The truck segment is characterized into the SCVs, LCVs, MCVs and HCVs. The maximized growth of trucks was seen in the SCV segment which showed varying sales over the year with quarter wise witnessing the maximum growth. This was followed by the sales of the HCVs.
The least sales was observed in the LCV and MCV segments.
The market share varies in accordance with the sales figures with SCVs at the head of the table and the MCVs and LCVs at the end of the table. SCVs dictate more than half the market with segment share varying as a function of sales. HCVs on the other hand are the runners up with an average of 25% throughout the year. Through the year however, the segment share shows erratic behaviour with ups and downs which vary with every quarter.
The report also entails a detailed analysis of the sales of each brand to give us a better insight into the internal working of the industry. Tata Motors are the pioneers of the industry with an outstanding 48% market share which dipped down by 2% in the subsequent year. However they still retain their position as the dictators of this segment. M & M are the runners up, though they constitute only about one-fourth of this segment. Their segment shares also suffered a minor loss in sales as the years progressed. In stark contrast, Ashok Leyland rose up the scales in terms of market share as well as sales. Their sales were characterised by a 39% increase, leading to a corresponding increase in market share too. Companies like Piaggio, Force Motors and AMW however were impacted by a major degradation in sales translating to a decline of more than 21% in sales. Their minimal share was also downtrodden.
Irrespective of industry, brand and segment it has come to observation that the sales and market share figures have always shown a linear change. These two are linearly proportional to each other and the graphs of each company showcase just the same. AMW has seen a stunning decrease in both market share as well as sales figures when the corresponding figures for each quarter through the year are analysed side by side. Though their market share was not much to boast about to start with, these minimal figures have also degraded ostensibly over the year through the various quarters.
To gather a better understanding of the same, the monthly sales have been analysed with the months of January, February and March showing the maximum sales and the subsequent months portraying a steady descent ending with almost negligible sales in the month of December.
One of the companies which have had a refreshing increase in sales have been Ashok Leyland. Each quarter has seen more than 20% increase in sales and a 3% increase in market share over the past year.
When its monthly sales have been analysed, we see a varying graph with periods of increase followed by periods of decline in sales for the months of March, July, August, September and December witnessing positive growth while on the other hand the months of April, October and November
have suffered a huge decline in their sales figures.
Tata Motors have maintained their position as pioneers of this segment. They dictate the truck industry bagging almost 50% of the market. Sales have seen a minor decline and elevation now and then over the various quarter through the year. On the whole, this company has seen only increases in their sales figures, owing to a fruitful segment share in the market. Though each quarter has seen a decline in market share percentage, they have still managed to ensure that the sales stay at the top and does not fall below a stipulated level.
The monthly sales trends of Tata Motors mainly show a growth. Few exceptions lie in the month of April and November when negative growth was seen, but this was quickly rectified with a speedy ascent in sales the subsequent month. The months of March and September showed an exceptionally elevated increase in sales.
VECV does not have more than a 5% market share to boast. Yet, each corresponding quarter of the previous year has seen at least a slight increase in sales, owing to an increase in market share by almost 1%.
The monthly sales figures mainly show growth over the years. The exceptional months of April and November show slight decrease in sales, which spring right back up in the upcoming months. March and December however showed exceedingly elated increase in sales.
Mahindra stands at number 2 in the truck industry competition. Though its market share comes nowhere close to Tata Motors, this industry has thrived in well in the individual quarters over the year. Quarters 1 and 2 showed negative growth with plummeting figures whereas Quarters 3 and 4 have witnessed tremendous growth in terms of sales as well as market share percentage.
The monthly sales of Mahindra have majorly seen positive growth through the year with the exceptionally high sales months being October and March. On the other hand, some months have also witnessed plummeting descents of more than 21% characterized by the months of April and November.
In terms of sales, quarter 1 has seen a slight decrease in sales owing to a 0.14% decrease in market share. However, the quarters 2, 3 and 4 have seen growth in both sales and market share by an exponential amount. Overall however, the market share has gone down owing to the decreased popularity of the company.
The monthly sales do not show too much of a promising picture either. The months of July and October have seen a particularly decreased trend in sales but however the month of December has managed to buck up and increase its sales.
Force motors also stands out as one of the companies which have seen a favourable growth, however market share for this company is low amounting to a mere 0.97% in the 4th quarter of 2015. The sales on the other hand has increased by almost three times in the past year leading up to December 2015.
The monthly analysis points to the months of April, August and November as the months of descent in sales while months like July and September show more than 20% increase in sales.
From less than 14 units sold, SML Isuzu has amazed us all with more than 303 units produced in the following year, last quarter. Each corresponding quarter has seen a huge increase in sales translating to the increase in market share of the company from a mere 0.01% in the first
quarter of 2014 to a 0.20% in the last quarter of 2015.
The monthly sales graphs show an erratic graph with both periods of increase and decline. A particular mention can be given to the months of September and May which formed the foundation for the base of increased sales of vehicles.
Isuzu motors has seen a definite decline in sales over each quarter. Overall, sales have dipped by 10% and so have the market share percentage figures.
The monthly sales show an uninteresting monotonous change in sales. However notable is the fact that May saw a 108% increase in sales from April of the year 2015.
Piaggio has also seen negative changes in each quarter succumbing to a summative loss over the entire year. Sales dropped by almost 20%. On the other hand, the market share was also dwindling down.
The monotony of the monthly sales of Piaggio was broken by the sudden decrease of more than 50% from July to August, a 114% increase in sales by the subsequent month. Apart from this, there have been no erratic behaviour.