Intense competition from industry frontrunners, constantly evolving fashion trends and price sensitivity of shoppers are challenges faced by players in this market. The ever-changing tastes and preferences of consumers, increasing labor shortages, rising prices of raw materials and unprecedented development in e-commerce are restraining the growth and demand for sports and fitness clothing. The growing popularity of adventure travel and increased participation of women in sports represent opportunities for the global sports and fitness clothing market.
This market is categorized into two segments: sports apparel and fitness clothing. Each segment has a different target market. According to global industry analysts, the U.S. sports and fitness clothing market is the largest in the world. Geographic segmentation in the report includes market value and volume for key countries in North America, Europe, Asia-Pacific and LAMEA. Key players in the global sports and fitness market include Adidas, Nike, Reebok International Ltd., Puma, ASICS Corp., VF Corp., Benetton Group, Hanes Brand, Billabong International Ltd. and Under Armour.
KEY BENEFITS
The report provides an in-depth analysis of the sports and fitness clothing market which would help stakeholders to better understand market behavior
Based on the current market scenario and expected market trends, estimations through 2014-2020 are made to showcase the future prospects of the sports and fitness clothing market
The report provides information regarding key drivers, restraints and opportunities with impact analysis
Analysis of the key strategies adopted by major players operating in the market is provided
Porter’s Five Forces model and SWOT analysis would provide insights regarding current market conditions and important factors and thereby help stakeholders in making strategic decisions
Market segmentation by type and geography would enable a deeper understanding of the current market scenario
MARKET SEGMENTATION
The market is segmented by product type and geography.
MARKET BY PRODUCT TYPE
Sports Apparel
Fitness Clothing
MARKET BY GEOGRAPHY
North America
Europe
Asia Pacific
LAMEA
KEY PLAYERS
Adidas
Nike
Reebok
Puma
ASICS Corp.
VF Corp.
Benetton Group
Hanes Brand
Billabong International Ltd.
Under Armour
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Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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