Due to their rising disposable income and changing life style, consumers are inclined towards the usage of canned food and beverages. This is a major factor that drives the metal cans market, globally. Moreover, due to consumers’ concern towards the natural environment increases, the manufacturers are emphasizing towards the production of recyclable metal cans, owing to its higher recycle rate, which in turn becomes a significant driver for the metal can market growth. However, the fluctuating price of the raw material, such as aluminum and steel hinders the market growth. Additionally, the rising demand of its substitute packaging materials such as paper and plastic are expected to hinder the market growth. As an innovative strategy, manufacturers are focusing towards the development of product by using advance technology, which include lucrative graphic design on the can surface, easy open lids above the top, etc. Moreover, the metal can manufacturers are also taking initiatives for the production of eco-friendly metal cans to improve the recyclability rate. The above factors would create growth opportunity for the global metal cans market.
Product Market Analysis:
On the basis of its product type, the global metal can market is segmented into food, beverages and others. The metal cans are largely used in the beverage industry. This is due to the rising demand for both alcoholic and non-alcoholic beverages among consumers coupled with increasing preferences of can packaging in these industries.
Geography Market Analysis:
On the basis of geography, the global market is segmented into North America, Europe, Asia Pacific and LAMEA. Due to the high consumption of canned beverages and processed food by American consumers, North America is the largest revenue-generating region for this market.
The major players dominating the markets are Amcor Ltd., Ball Corp., CPMC Holdings Ltd., Ardagh Packaging Group Plc., CPMC Holdings Ltd., Kian Joo Group, Silgan Containers Corporation, Crown Holdings Inc, Rexam Plc, Sonoco Phoenix Inc. and Silgan Containers Corporation. Ball Corporation has invented an advanced printing technique for aluminum cans in to make it more lucrative for consumers.
HIGH LEVEL ANALYSIS:
Metal can is the emerging field of global packaging market. This market is facing challenges due to its fluctuating raw material cost and presence of substitute packaging material in the market. This factor is strategically dealt in the analysis and more emphasis is given towards its commercial applications and future market opportunities. The global market is analyzed using Porter’s five force model, which would assist the stakeholders to understand the bargaining power of buyers & suppliers, threat of new entrants and competitive rivalry in the market. Due to the presence of notable substitutes such as plastic and paper packaging in the market, the suppliers bargaining power would be low and buyers would enjoy high bargaining power. As metal can has some undifferentiated quality in terms of beverages packaging, the threat of substitutes would be low. The volatility of raw material cost coupled with environmental regulation associated with the production of metal can restricts the new entrants. The value chain analysis for metal can market is thoroughly done in this study, which would provide key insights to the stakeholders
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