The driving forces in this market are increase in aging population, obesity rate, health conscious consumers and rise in rate of urbanization. The limitations for this market include rise in number of campaigns against packaged bottle and easy availability of substitutes. The growing concern of consumers towards well being and the emerging markets would provide opportunities for this market.
Flavored and Functional Water Market by Products
On the basis of products, this market can be classified into flavored water and functional water. Flavored water focuses on health benefits such as improved immunity and energy boosting, thereby gaining popularity among the consumers.
Flavored and Functional Water Market by Geography
On the basis of geography, this market is classified into North America, Europe, Asia-Pacific and LAMEA. The U.S has the largest market for flavored and functional water. This market is expected to grow in Asia-Pacific region due to increasing disposable income and high rate of urbanization.
Competitive Landscape
The major players in this market include Nestle, Kraft Foods, Group Danone, Coca Cola, HindWater and PepsiCo. These companies are promoting their products by emphasizing on their health benefits. These companies are focusing on inclusion of vitamins and natural sweeteners as necessary ingredients in their products for enhancing the quality.
High Level Analysis
The report analyzes flavored and functional water market with the help of Porter’s five forces model. Porter’s model helps in understanding the market scenario by analyzing the components of industry such as bargaining power of buyers and suppliers, threat of substitutes, threat to new entrants and industrial rivalry. The buyers enjoy high bargaining power due to availability of numerous players in this market. This also indicates that there exists intense competition in the market. The higher bargaining power of buyers can also be attributed to low switching cost. This market faces threat from substitutes. The market dynamics are discussed to provide better understanding of the market.
KEY BENEFITS
The estimations are made by considering current market scenario and future potential for the period 2013-2020
The factors driving as well as limiting the market are discussed in the report to provide a better understanding of the market
Intelligence from key market segments through top investment pockets would help in providing strategic assistance to decision markers
The segmentation based on geography would help in understanding the emerging markets across the globe
Analysis of key market players and strategies adopted by them are dealt to give an insight on top contenders in the market
The industrial scenario is explained using Porter’s five forces model, which would help in formulating new strategies
KEY DELIVERABLES
The flavored and functional water market is classified into product and geography.
MARKET BY PRODUCTS
Flavored Water
Functional Water
MARKET BY GEOGRAPHY
North America
Europe
Asia-Pacific
LAMEA
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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