The North American text analytics market is influenced by several drivers, restraints and opportunities. Technologies such as big data analytics in the market are considered to be the major drivers. On the others hand, companies have now come to an understanding that automating data analysis plays an eminent role in helping companies keep up with huge amount of data and use the same to make insightful decisions. The need for improving consumer experience via CRM (Customer Relationship Management) and initiating effective marketing and promotional activities is also driving the market. However, lack of awareness has hindered the market growth to a greater extent. Vendors active in the text analytics industry are continuously discovering and refining the current architecture, to provide their endcustomers a more efficient solution, which in turn would provide greater opportunities for the market.
The text analytics market is segmented in terms of applications, end customers, industry verticals, deployment model and geography. In terms of applications the study covers search based applications, enterprise applications and others. The need for text analytics is felt greatly in industries such as banking, financial services and insurance, healthcare, government, retail, hospitality and travel and others. Adoption rate of text analytics has increased greatly among small and medium businesses and large enterprises. Deployment model favored by the prominent vendors in the market includes on premise deployment model and cloud based deployment model. The study covers the different countries located in North America.
Today, prominent market players are embracing effective business strategies such as joint ventures and acquisition and mergers to stay competitive. Enterprises are also seen investing in research and development to provide their customers a paramount solution. The key market players covered in the report includes International Business Machines Corporation (or IBM), Microsoft Corporation, SAP, Oracles, SAS, Lexalytics, Smartlogic, Provalis Research, OpenText, Pingar and others.
KEY BENEFITS FOR STAKEHOLDERS
The study provides an extensive assessment of both the current and emerging industrial trends backed by in-depth information on business environment in North America
Evaluation of the effective marketing strategies and business channel outlined in the report forms an important part of the study
SWOT analysis of the major brands exhibits their major strengths and weaknesses
The research further examines competitive landscape and industrial chain structure, to enable business owners identify the adoption rate across different countries
The research pinpoints new policies, news and technology development thats contributing to the growth rate
NORTH AMERICA TEXT ANALYTICS MARKET SEGMENTS
MarketBy Application
Search- based Application
Enterprise Application
Others
MarketBy Deployment Model
On premise Deployment Model
Cloud based Deployment Model
MarketBy End Customers
Large Enterprise
Small and Medium Business Enterprises
MarketIndustry Verticals
BFSI
Healthcare
Hospitality and Travel
Government Bodies
Others
Key Players
IBM
Microsoft Corporation
Oracle
SAP
SAS
Lexalytics
Smartlogic
Provalis Research
OpenText
Pingar
View Also :
World Text Analytics Market - Opportunities and Forecasts, 2013 - 2020
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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