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Asia Pacific Text Analytics Technology Market - Opportunities and Forecasts, 2017 - 2023

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  • September 2019
  • Region: Asia Pacific
  • Allied Market Research
  • ID: 3773333
Text analytics is a process of extracting meaningful information from unstructured data. Text analytics also known as text mining, supports the decision-making system. This is an emerging technology prevalent among various industries such as Healthcare, FMCG, Telecom, BFSI, etc. Text analytics software help companies in understanding their customers better and determine customer demands and purchasing patterns by analyzing the data collected from various sources. This also helps companies in gaining business intelligence, comprehending market dynamics and procuring significant insight into the competitive landscape of the market.

Risk management, growing industrialization and effective marketing strategies are some of the major factors that drive the market for text analytics in Asia-Pacific. The market for text analytics is expected to grow at a steady pace in Asia Pacific, due to high economic growth, rapid industrialization that produces bulk of unstructured data.

The Asia-Pacific text analytics market is segmented based on deployment model that includes on-premise model and cloud-based model. The end-user segment includes BFSI, FMCG, healthcare, government, telecom and retail. Market by application for text analytics consist of predictive analytics, competitive intelligence, fraud detections, customer relationship management and brand reputation. To study the country wise scenario in Asia-Pacific, the text analytics market is bifurcated based on countries, which include China, Japan, India, South Korea, Australia and Rest of Asia (ROA). Numerous prominent players have been operating in the market including SAP SE, Statistical Analysis System (SAS), Microsoft Corporation, Oracle Inc., (International Business Machine) IBM and others.


Report highlights the changing market dynamic factors, current and expected trends in Asia Pacific market and market intelligence
Porters five forces analysis illustrates the potency of the buyers and sellers operating in the market and would help in developing effective strategies
Value chain analysis of the industry provides a clear view of the key intermediaries and value additions at every stage in the chain
The report entails the detailed quantitative analysis of the current market and estimations through 20142020 that assist in identifying the prevailing market opportunities to capitalize on
The report includes an in-depth analysis of the Asia-Pacific cosmetics market, including information about current market trends
Insights regarding latent opportunities would help stakeholders in implementing strategic business plans.


The Asia-Pacific text analytics market is segmented based on deployment model, end users, application and country.


On-premise model
Cloud-based model


Banking Financial Services and Insurance (BFSI)
Fast Moving Consumer Goods (FMCG)


Predictive Analytics
Competitive Intelligence
Fraud Detection
Customer Relationship management
Brand Reputation


South Korea
Rest of Asia (ROA)


Statistical Analysis System (SAS)
Microsoft Corporation
Hewlett Packard (HP)
International Business Machine (IBM)
Oracle Corporation
Tableau Software
Tibco Software Inc.
Clarabridge Inc.


The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.

They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.

They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:

  • Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic news articles and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast

Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.