Emergence of big data, growing adoption of new technologies, emerging newer levers of differentiator and high consumer data generated due to product usage are the key drivers that are expected to boost the growth of predictive analytics market. Lack of skilled professionals, low awareness and sophisticated nature of the processes involved are the factors that may restrain the growth of this market. Growing interests of enterprises in the application of business intelligence tools and the use of cloud technologies gaining prominence in big data analytics are expected to create abundant opportunities in this market.
The report segments the market on the basis of business functions, applications models, organization size, marketing verticals and geography. Based on business functions, the market is segmented into marketing, sales, finance, human resource and operations. Based on applications, the market is segmented into risk management, operations management, sales and marketing management, network management, supply chain management, workforce management and other applications. Based on organization size, the market is segmented into small and medium enterprises (SMES) and large enterprises. Based on marketing verticals, this report segments the market into banking, financial services and insurance (BFSI), telecommunications & IT, retail and wholesale, healthcare, manufacturing, media & entertainment, transportation & logistics, energy & utilities, and others. On the basis of geography, the market is segmented into North America, Europe, Asia-Pacific, and Latin America, Middle East & Africa (LAMEA).
Key market players in this market Accretive Technologies, Angoss Software Corporation, FICO, HP, IBM, Information Builders, KXEN Inc., Microsoft, Oracle and Salford Systems
KEY BENEFITS FOR STAKEHOLDERS:
The report provides a comprehensive analysis of current & future market trends and emerging avenues for the growth of the market across the globe.
The report offers an overview of changing market dynamics in terms of fast turn-around analysis of stakeholders responses to recent industry policy changes and market trends.
The report offers an insight into competitive landscape in terms of new technological developments, untapped segments, and value chain analysis.
This report entails the detailed quantitative analysis of the current market and estimations through 2014 and 2020, which assists in identifying the prevailing market opportunities.
The report offers strategic analysis of financial status of key market players, and highlights market share of key vendors.
The report offers information on the status of new projects along with offering investment feasibility analysis of the same.
Tools such as Porters Five Forces model help in understanding the potentiality of key buyers and sellers.
PREDICTIVE ANALYTICS MARKET KEY SEGMENTATION
Predictive Analytics Market By Business Functions
Predictive Analytics Market By Applications Models
Sales & Marketing Management
Supply Chain Management
Predictive Analytics Market By Organization Size
Small & Medium Enterprises (SME
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.