Furthermore, the market is segmented based on solution, deployment model, end-customer, industries and geography. The solutions discussed in the market research report include marketing analytics, financial management, project management, marketing asset management, capacity planning management, brand and advertising management and others. The deployment model assessed during the study include on premise & cloud. End-customers assessed in the report include small & medium business enterprises and large enterprises. Business verticals such as BFSI, healthcare, information technology, media & entertainment, retail & automotive depend greatly on this technology. The market is analysed on the basis of four regions, namely North America, Europe, Asia-Pacific and LAMEA. The list of most prominent market players includes IBM Corporation, Oracle, Teradata, Adobe Systems and many others.
KEY BENEFITS FOR STAKEHOLDERS
The report provides a comprehensive analysis of current & future market trends and emerging avenues for the growth of the market across the globe
The report offers insights on competitive landscape, new technological developments, untapped segments
Value chain analysis of technology suppliers, original equipment manufacturers, system integrators, and key operators is offered in the report
This report entails the detailed quantitative analysis of the current market and estimations through 20152020, which assists in identifying the prevailing market opportunities
The report offers strategic analysis of financial status of key market players, and highlights market share of key vendors
MARKETING RESOURCE MANAGEMENT KEY SEGMENTS
Marketing Resource Management Market By Solution
Financial Management
Project Management
Marketing Analytics
Marketing Asset Management
Capacity Planning Management
Brand and Advertising Management
Others
Marketing Resource Management Market By End -Customer
Small & medium business enterprises
Large enterprises
Marketing Resource Management Market By Deployment Model
On-premise
Cloud
Marketing Resource Management Market By Industries
BFSI
Information Technology
Media & Entertainment
Healthcare
Retail
Automotive
Others
Marketing Resource Management Market By Geography
North America
Europe
Asia Pacific
LAMEA
KEY MARKET PLAYERS
IBM Corporation
SAP SE
SAS Institute, Inc.
Teradata Corporation
Microsoft Corporation
North Plains Systems Corp.
Workfront, Inc.
Adobe Systems, Inc.
Infor, Inc.
Oracle, Inc.
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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