World Premium Messaging Market - Opportunities and Forecasts, 2014 - 2022

  • ID: 3773760
  • Report
  • Region: Global
  • 151 pages
  • Allied Analytics LLP
1 of 4
Premium messaging is a ubiquitous and discreet technique of reaching everyone using a basic feature phone without any additional access to data services. Application-to-person (A2P) premium message is a type of SMS service sent from an application, particularly a web application, to a mobile subscriber. SMS can also be sent from mobile subscribers to web applications, which are known as person-to-application (P2A) messaging.

The general uses of premium messaging are marketing messages, alerts, notifications, voting, subscriptions, and flight alerts. SMS can reach any network globally and it is centrally invoiced; thus, it is mostly preferred over other content delivery mediums. Premium messaging services are widely used in financial and banking services institutions, e-commerce, tourism, healthcare, and entertainment, among others.

Growth in mobile marketing activities by marketers and application developers are contributing to the growth of the premium messaging Market. Marketers, application developers, and brands, together utilize SMS services to retain and expand their customer base, by updating their customers with campaign perks, location-based opportunities, first-hand/breaking news, and other important information.

The premium messaging market is segmented on the basis of tools, end user, and geography. Based on the tools, the premium messaging market is segmented into cloud API messaging platform and traditional & managed messaging services. By end user, the premium messaging market is segmented into banking and financial institutions, transport and travelling, healthcare, media and entertainment, retail, and others. Among the end users, the banking and financial institutions segment dominated the market in 2016 due to rapid shift of financial institutions towards premium messaging services. This was due to rapid proliferation of mobile banking and mobile payment services across the globe. Geographically, the premium messaging market is studied across North America, Europe, Asia-Pacific, and LAMEA. Among regions, the market in LAMEA is projected to grow at the highest CAGR during the forecast period owing increase in the number of mobile device subscribers and rise in adoption of premium messaging services, especially for sales, marketing, and promotions in the region.

The prominent companies—operating in the premium messaging industry—adopted expansion, partnership, and acquisition as their major strategies for business growth and expansion. Key players identified in the premium messaging market include Verizon, Mblox, Twilio, Inc., AT&T, Beepsend, CLX Communications, Dialogue Communications Ltd., Infobip Ltd., Mahindra Comviva, and Tata Communications Ltd.

KEY BENEFITS

The study provides an in-depth analysis of the premium messaging industry along with current and future trends to elucidate the imminent investment pockets.
Information regarding key drivers, restraints, and opportunities along with their impact analysis on the premium messaging market is provided in the report.
Porter’s Five Forces analysis illustrates the potency of buyers and suppliers operating in the premium messaging industry.
The quantitative analysis of the global market from 2017 to 2023 is provided in the report to determine the premium messaging market size and potential.

KEY MARKET SEGMENTS

The premium messaging market is segmented based on tools, end user, and geography.

BY TOOLS

Cloud API messaging platform
Traditional and managed messaging services

BY END USER

Banking and financial institutions
Transport and travelling
Healthcare
Media and entertainment
Retail
Others (government, educational institutions, manufacturing, energy & utilities sectors)

BY REGION

North America
U.S.
Canada
Mexico
Europe
France
UK
Germany
Rest of Europe
Asia-Pacific
China
India
Japan
Rest of Asia-Pacific
LAMEA
Latin America
Middle East
Africa

KEY MARKET PLAYERS PROFILED IN THE REPORT

Verizon
Mblox
Twilio, Inc.
AT&T
Beepsend
CLX Communications
Dialogue Communications Ltd.
Infobip Ltd.
Mahindra Comviva
Tata Communications Ltd.
READ MORE
Note: Product cover images may vary from those shown
2 of 4
CHAPTER 1 INTRODUCTION
1.1. Report description
1.2. Key benefits
1.3. Key market segments
1.4. Research methodology
1.4.1. Primary research
1.4.2. Secondary research
1.4.3. Analyst tools and models

CHAPTER 2 EXECUTIVE SUMMARY
2.1. CXO perspective

CHAPTER 3 MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.2.1. Top investment pockets
3.3. Porters five forces Analysis
3.3.1. Moderate bargaining power of suppliers
3.3.2. Moderate threat of new entrants
3.3.3. Moderate threat of substitutes
3.3.4. High competitive rivalry
3.3.5. Moderate bargaining power among buyers
3.4. Market dynamics
3.4.1. Drivers
3.4.1.1. Rise in mobile subscriber base
3.4.1.2. Focus on enhancing customer interaction
3.4.1.3. Surging adoption of 2FA (Two-Factor Authentication)
3.4.2. Restraints
3.4.2.1. Grey routes denting revenue
3.4.2.2. Increasing mobile messaging spam
3.4.3. Opportunities
3.4.3.1. Social communication
3.4.3.2. Enterprise partnership

CHAPTER 4 PREMIUM MESSAGING MARKET, BY TOOLS
4.1. Overview
4.2. Cloud API messaging platform
4.2.1. Key market trends, growth factors, and opportunities
4.2.2. Market size and forecast
4.3. Traditional and Managed Messaging Services
4.3.1. Key market trends, growth factors, and opportunities
4.3.2. Market size and forecast

CHAPTER 5 PREMIUM MESSAGING MARKET, BY END USER
5.1. Overview
5.2. Banking and financial institutions
5.2.1. Key market trends, growth factors, and opportunities
5.2.2. Market size and forecast
5.3. Transport and travelling
5.3.1. Key market trends, growth factors, and opportunities
5.3.2. Market size and forecast
5.4. Healthcare
5.4.1. Key market trends, growth factors, and opportunities
5.4.2. Market size and forecast
5.5. Media and Entertainment
5.5.1. Key market trends, growth factors, and opportunities
5.5.2. Market size and forecast
5.6. Retail
5.6.1. Key market trends, growth factors, and opportunities
5.6.2. Market size and forecast
5.7. Others
5.7.1. Key market trends, growth factors, and opportunities
5.7.2. Market size and forecast

CHAPTER 6 PREMIUM MESSAGING MARKET, BY REGION
6.1. Overview
6.2. North America
6.2.1. Key market trends, growth factors, and opportunities
6.2.2. Market size and forecast
6.2.2.1. U.S.
6.2.2.1.1. MARKET SIZE AND FORECAST
6.2.2.2. Canada
6.2.2.2.1. MARKET SIZE AND FORECAST
6.2.2.3. Mexico
6.2.2.3.1. MARKET SIZE AND FORECAST
6.3. Europe
6.3.1. Key market trends, growth factors, and opportunities
6.3.2. Market size and forecast
6.3.2.1. Germany
6.3.2.1.1. MARKET SIZE AND FORECAST
6.3.2.2. UK
6.3.2.2.1. MARKET SIZE AND FORECAST
6.3.2.3. France
6.3.2.3.1. MARKET SIZE AND FORECAST
6.3.2.4. Italy
6.3.2.4.1. MARKET SIZE AND FORECAST
6.3.2.5. Rest of Europe
6.3.2.5.1. MARKET SIZE AND FORECAST
6.4. Asia-Pacific
6.4.1. Key market trends, growth factors, and opportunities
6.4.2. Market size and forecast
6.4.2.1. China
6.4.2.1.1. MARKET SIZE AND FORECAST
6.4.2.2. India
6.4.2.2.1. MARKET SIZE AND FORECAST
6.4.2.3. Japan
6.4.2.3.1. MARKET SIZE AND FORECAST
6.4.2.4. Rest of Asia-Pacific
6.4.2.4.1. MARKET SIZE AND FORECAST
6.5. LAMEA
6.5.1. Key market trends, growth factors, and opportunities
6.5.2. Market size and forecast
6.5.2.1. Latin America
6.5.2.1.1. MARKET SIZE AND FORECAST
6.5.2.2. Middle East
6.5.2.2.1. MARKET SIZE AND FORECAST
6.5.2.3. Africa
6.5.2.3.1. MARKET SIZE AND FORECAST

CHAPTER 7 COMPANY PROFILES
7.1. Verizon
7.1.1. Company overview
7.1.2. Company snapshot
7.1.3. Operating business segments
7.1.4. Product portfolio
7.1.5. Business performance
7.1.6. Key strategic moves & developments, 2014-2016
7.2. Mblox
7.2.1. Company overview
7.2.2. Company snapshot
7.2.3. Operating business segments
7.2.4. Product portfolio
7.2.5. Business performance
7.2.6. Key strategic moves & developments, 2014-2016
7.3. Twilio, Inc.
7.3.1. Company overview
7.3.2. Company snapshot
7.3.3. Operating business segments
7.3.4. Product portfolio
7.3.5. Business performance
7.3.6. Key strategic moves & developments, 2014-2016
7.4. AT&T
7.4.1. Company overview
7.4.2. Company snapshot
7.4.3. Operating business segments
7.4.4. Product portfolio
7.5. Beepsend
7.5.1. Company overview
7.5.2. Company snapshot
7.5.3. Operating business segments
7.5.4. Product portfolio
7.5.5. Key strategic moves & developments, 2014-2016
7.6. CLX Communications
7.6.1. Company overview
7.6.2. Company snapshot
7.6.3. Operating business segments
7.6.4. Product portfolio
7.6.5. Business performance
7.6.6. Key strategic moves & developments, 2014-2016
7.7. Dialogue Communications Ltd.
7.7.1. Company overview
7.7.2. Company snapshot
7.7.3. Operating business segments
7.7.4. Product portfolio
7.7.5. Business performance
7.7.6. Key strategic moves and developments
7.8. Infobip Ltd.
7.8.1. Company overview
7.8.2. Company snapshot
7.8.3. Operating business segments
7.8.4. Product portfolio
7.8.5. Business performance
7.8.6. Key strategic moves & developments, 2014-2016
7.9. Mahindra Comviva
7.9.1. Company overview
7.9.2. Company snapshot
7.9.3. Operating business segments
7.9.4. Product portfolio
7.9.5. Business performance
7.9.6. Key strategic moves & developments, 2014-2016
7.10. Tata Communications Ltd.
7.10.1. Company overview
7.10.2. Company snapshot
7.10.3. Operating business segments
7.10.4. Product portfolio
7.10.5. Business performance
7.10.6. Key strategic moves & developments, 2014-2016

List of Tables
Table 1. Premium Messaging Market, By Tools, 2016-2023 ($Million)
Table 2. Premium Messaging Market: Cloud Api Messaging Platform Segment By Region, 2016-2023 ($Million)
Table 3. Premium Messaging Market: Traditional And Managed Messaging Services Segment By Region, 2016-2023 ($Million)
Table 4. Premium Messaging Market, By End USer, 2016-2023 ($Million)
Table 5. Premium Messaging Market: Banking And Financial Institutions Segment By Region, 2016-2023 ($Million)
Table 6. Premium Messaging Market: Transport And Travelling Segment By Region, 2016-2023 ($Million)
Table 7. Premium Messaging Market: Healthcare Segment By Region, 2016-2023 ($Million)
Table 8. Premium Messaging Market: Media And Entertainment Segment By Region, 2016-2023 ($Million)
Table 9. Premium Messaging Market: Retail Segment By Region, 2016-2023 ($Million)
Table 10. Premium Messaging Market: Others Segment By Region, 2016-2023 ($Million)
Table 11. Premium Messaging Market, By Region, 2016-2023 ($Million)
Table 12. North America: Premium Messaging Market, By Tools, 2016-2023 ($Million)
Table 13. North America: Premium Messaging Market, By End USer, 2016-2023 ($Million)
Table 14. North America: Premium Messaging Market, By Country, 2016-2023 ($Million)
Table 15. Europe: Premium Messaging Market, By Tools, 2016-2023 ($Million)
Table 16. Europe: Premium Messaging Market, By End USer, 2016-2023 ($Million)
Table 17. Europe: Premium Messaging Market, By Country, 2016-2023 ($Million)
Table 18. Asia-Pacific: Premium Messaging Market, By Tools, 2016-2023 ($Million)
Table 19. Asia-Pacific Premium Messaging Market, By End USer, 2016-2023 ($Million)
Table 20. Asia-Pacific Premium Messaging Market, By Country, 2016-2023 ($Million)
Table 21. Lamea: Premium Messaging Market, By Tools, 2016-2023 ($Million)
Table 22. Lamea: Premium Messaging Market, By End USer, 2016-2023 ($Million)
Table 23. Lamea: Premium Messaging Market, By Country, 2016-2023 ($Million)
Table 24. Verizon: Company Snapshot
Table 25. Verizon: Operating Segments
Table 26. Verizon: Product Portfolio
Table 27. Mblox: Company Snapshot
Table 28. Mblox: Operating Segments
Table 29. Mblox: Product Portfolio
Table 30. Twilio, Inc.: Company Snapshot
Table 31. Twilio, Inc.: Operating Segments
Table 32. Twilio, Inc.: Product Portfolio
Table 33. At&T : Company Snapshot
Table 34. At&T : Operating Segments
Table 35. At&T : Product Portfolio
Table 36. Beepsend : Company Snapshot
Table 37. Beepsend : Operating Segments
Table 38. Beepsend : Product Portfolio
Table 39. Clx Communications: Company Snapshot
Table 40. Clx Communications: Operating Segments
Table 41. Clx Communications: Product Portfolio
Table 42. Dialogue Communications Ltd.: Company Snapshot
Table 43. Dialogue Communications Ltd.: Operating Segments
Table 44. Dialogue Communications Ltd.: Product Portfolio
Table 45. Infobip Ltd.: Company Snapshot
Table 46. Infobip Ltd.: Operating Segments
Table 47. Infobip Ltd.: Product Portfolio
Table 48. Mahindra Comviva: Company Snapshot
Table 49. Mahindra Comviva: Operating Segments
Table 50. Mahindra Comviva: Product Portfolio
Table 51. Tata Communications Ltd.: Company Snapshot
Table 52. Tata Communications Ltd.: Operating Segments
Table 53. Tata Communications Ltd.: Product Portfolio

List of Figures
Figure 1. Premium Messaging Market Segmentation
Figure 2. Key Investment Pockets
Figure 3. Premium Messaging Market, By Tools
Figure 5. Premium Messaging Market By Cloud Api Messaging Platform Segment, 2016-2023 ($Million)
Figure 6. Premium Messaging Market By Traditional And Managed Messaging Services Segment, 2016-2023 ($Million)
Figure 7. Premium Messaging Market, By End USer
Figure 8. Premium Messaging Market By Banking And Financial Institutions Segment, 2016-2023 ($Million)
Figure 9. Premium Messaging Market By Transport And Travelling Segment, 2016-2023 ($Million)
Figure 10. Premium Messaging Market By Healthcare Segment, 2016-2023 ($Million)
Figure 11. Premium Messaging Market By Media And Entertainment Segment, 2016-2023 ($Million)
Figure 12. Premium Messaging Market By Retail Segment, 2016-2023 ($Million)
Figure 13. Premium Messaging Market By Others Segment, 2016-2023 ($Million)
Figure 14. Premium Messaging Market, By Region, 2016 (%)
Figure 15. North America: Premium Messaging Market
Figure 16. U.S.: Premium Messaging Market, 2016-2023 ($Million)
Figure 17. Canada: Premium Messaging Market, 2016-2023 ($Million)
Figure 18. Mexico: Premium Messaging Market, 2016-2023 ($Million)
Figure 19. Europe: Premium Messaging Market
Figure 20. Germany: Premium Messaging Market, 2016-2023
Figure 21. UK: Premium Messaging Market, 2016-2023
Figure 22. France: Premium Messaging Market, 2016-2023
Figure 23. Italy: Premium Messaging Market, 2016-2023
Figure 24. Rest Of Europe: Premium Messaging Market, 2016-2023
Figure 25. Asia-Pacific: Premium Messaging Market
Figure 26. China: Premium Messaging Market, 2016-2023
Figure 27. India: Premium Messaging Market, 2016-2023
Figure 28. Japan: Premium Messaging Market, 2016-2023
Figure 29. Rest Of Asia-Pacific: Premium Messaging Market, 2016-2023
Figure 30. Lamea: Premium Messaging Market
Figure 31. Latin America: Premium Messaging Market, 2016-2023
Figure 32. Middle East: Premium Messaging Market, 2016-2023
Figure 33. Africa: Premium Messaging Market, 2016-2023
Figure 34. Verizon: Revenue, 2014-2016 ($Million)
Figure 35. Verizon: Revenue Share By Segment, 2016 (%)
Figure 36. Verizon: Revenue Share By Geography, 2016 (%)
Figure 37. Verizon: Strategy Share, 2014-2017 (%)
Figure 38. Mblox: Revenue, 2014-2016 ($Million)
Figure 39. Mblox: Revenue Share By Segment, 2016 (%)
Figure 40. Mblox: Revenue Share By Geography, 2016 (%)
Figure 41. Mblox: Strategy Share, 2014-2016 (%)
Figure 42. Twilio, Inc.: Revenue, 2013-2015 ($Million)
Figure 43. Twilio, Inc.: Revenue Share By Segment, 2015 (%)
Figure 44. Twilio, Inc.: Revenue Share By Geography, 2015 (%)
Figure 45. Twilio, Inc.: Strategy Share, 2014-2016 (%)
Figure 46. Beepsend : Strategy Share, 2014-2016 (%)
Figure 47. Clx Communications: Revenue, 2014-2016 ($Million)
Figure 48. Clx Communications: Revenue Share By Segment, 2016 (%)
Figure 49. Clx Communications: Revenue Share By Geography, 2016 (%)
Figure 50. Clx Communications: Strategy Share, 2014-2016 (%)
Figure 51. Dialogue Communications Ltd.: Revenue, 2014-2016 ($Million)
Figure 52. Dialogue Communications Ltd.: Revenue Share By Segment, 2016 (%)
Figure 53. Dialogue Communications Ltd.: Revenue Share By Geography, 2016 (%)
Figure 54. Dialogue Communications Ltd.: Strategy Share, 2014-2016 (%)
Figure 55. Infobip Ltd.: Revenue, 2014-2016 ($Million)
Figure 56. Infobip Ltd.: Revenue Share By Segment, 2016 (%)
Figure 57. Infobip Ltd.: Revenue Share By Geography, 2016 (%)
Figure 58. Infobip Ltd.: Strategy Share, 2014-2016 (%)
Figure 59. Mahindra Comviva Abc: Revenue, 2013-2015 ($Million)
Figure 60. Mahindra Comviva: Revenue Share By Segment, 2015 (%)
Figure 61. Mahindra Comviva: Revenue Share By Geography, 2015 (%)
Figure 62. Mahindra Comviva: Strategy Share, 2014-2016 (%)
Figure 63. Tata Communications Ltd.: Revenue, 2013-2015 ($Million)
Figure 64. Tata Communications Ltd.: Revenue Share By Segment, 2015 (%)
Figure 65. Tata Communications Ltd.: Strategy Share, 2014-2016 (%)
Note: Product cover images may vary from those shown
3 of 4

Loading
LOADING...

4 of 4
Premium Messaging Market Report, forecasts that the global market was valued at $54,579 million in 2016, and is projected to reach at $78,349 million by 2023, growing at a CAGR of 5.4% from 2017 to 2023, owing to increase in expenditures on cloud application programming interface (API) messaging platform by enterprises across globally.

Premium messaging is a process of sending mobile messages, such as short message service (SMS) and multimedia messaging service (MMS) from an application to a mobile user. It includes application to person messaging (A2P) typically used for alerts, notifications, and marketing messages; and person to application messaging (P2A) commonly used for various SMS lottery campaigns, TV voting campaigns, subscriptions, competitions, and others.

Rise in mobile subscriber base, focus on enhancing customer interaction, and surge in adoption of A2P (two-factor authentication) drive the market, providing lucrative growth opportunities for prominent players operating in the premium messaging market. However, massive rise in messages being sent through illegitimate routes and increase in mobile messaging spam are anticipated to hamper the premium messaging market growth during the forecast period.

The cloud application programming interface (API) messaging platform segment is projected to grow at the CAGR of around 72% during the forecast period. This platform is the latest enterprise messaging solutions, which enable end users to integrate SMS into existing code, and allow mobile or web application to trigger automated messages for one-time password deliveries, notifications, and delivery confirmation. Traditional & managed messaging services segment dominated the market in 2016, but is anticipated to witness significant decrease in its market share, owing to end users shift toward cloud-based messaging platforms.

The banking and financial institutions segment dominated the market in 2016, followed by retail sector. Further, these segments collectively accounted for around 52% share of the overall market revenue in 2016, owing to increase in need for two-factor authentication messaging services and rise in popularity of premium messaging services for sales, marketing, and promotions. Moreover, the market in healthcare sector is anticipated to grow at the second highest CAGR of around 5.7%.

The global premium messaging market is characterized by the presence of international market players. These companies tend to expand their market presence by adopting strategies, such as strategic alliance and acquisitions. Some of the key players operating in the premium messaging industry include Verizon, Mblox, Twilio, Inc., AT&T, Beepsend, CLX Communications, Dialogue Communications Ltd., Infobip Ltd., Mahindra Comviva, and Tata Communications Ltd.

Key Findings of the Premium Messaging Market:

The cloud API messaging platform segment is expected to grow at the highest CAGR during the forecast period.
The banking and financial institutions segment dominated the market in 2016.
Asia-Pacific was the highest contributor in the overall premium messaging market size in 2016 however in terms of growth, the market in LAMEA is estimated to grow at the highest CAGR.
U.S. led in terms of spending on premium messaging services in 2016.
Note: Product cover images may vary from those shown
5 of 4
Note: Product cover images may vary from those shown
Adroll
adroll