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The Sales Strategy Power Playbook - Webinar

  • ID: 3774641
  • Webinar
  • Region: Global
  • 4 Hours
  • ExecSense
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In this 4-part series, industry experts, examine specific ways to activate your sales strategy.

Lesson 1: Become the Best Salesperson:

- Learn the secrets of identifying your strengths and your ideal clients, how to interact with and inspire your sales team, and how to conduct your own high-level sales.
- Learn specific ways you can substantially impact sales in a short amount of time, how/when to step into the sales cycle to help push customers to the next level, and other effective practices that have worked best for like-minded executives.
- Get actionable tips to become a better seller and more effectively understand the proper way of preparing to achieve your goals.

Lesson 2: Perfect Your Elevator Pitch:

- Learn how to hone your elevator pitch to improve its effectiveness and your success, especially in situations such as “chance encounters” and telephone conversations where you only have a few seconds make a meaningful impression.
- Learn about the most common stumbling blocks and frequently asked questions from fellow business executives about improving their pitch, including speaking and presenting skills, and ways to make a memorable impact.
- Examine case studies of elevator pitches by various business executives, what they did to have more of an impact, and important lessons they learned.

Lesson 3: Measure Sales & Marketing Budgets Effectively:

- Improve your budget planning process with a better understanding of profit drivers and ROI potential so you can address cost, scope, and time issues, establish spending priorities, and reduce unnecessary expenditures.
- Get the most effective sales and marketing budget planning tips and techniques to help you identify and align your needs for sales growth, market share, inventory levels, advertising, product quality, customer retention rates, and more.
- Expand your knowledge on effective tools to utilize, ways to define your goals, and compile a list of crucial factors that are important for your company to effectively measure sales and marketing budgets.

Lesson 4: Build an Effective Commission Structure:

- Learn what makes a commission structure effective: reducing risk to the company, creating internal motivations for your sales teams, incentivizing the right tasks and behaviors, aligning interests, and increasing revenue.
- Examine a comprehensive breakdown of risks and rewards for both companies and salespersons that will help you see sales in a different light and give you a better understanding of the impact turnover has on profit.
- Get a step-by-step guide to the “gamification” of sales: scoring daily activities (telephone time, prospects contacted, presentations made, and proposals sent); creating points, levels, and badges; and customizing your rewards.
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