Retailing in Poland - Market Summary and Forecasts; Comprehensive Overview of the Market, Consumer, and Competitive Context, with Retail Sales Value and Forecasts to 2020

  • ID: 3774652
  • Report
  • Region: Poland
  • 121 pages
  • GlobalData
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Retail Sales Reached PLN514.2 Billion, Growing at a CAGR of 4.7% in 2010-2015

Poland's retail sector is expected to witness healthy growth over the next five years, backed by improving economic conditions, government efforts at boosting domestic consumption, relatively low inflation levels, and increasing disposable incomes. The rising number of internet users and increasing adoption of mobile devices is fueling the growth of sales through the online channel, and the trend is expected to gain further traction over the next five years.

Key Findings

- Affluents and growing income levels of middle class consumers to boost retail sales in the country

- Food and grocery accounts for a major share of the country's total retail sales

- E-commerce is gaining traction in the country

- Price conscious consumers opt for private labels and discount stores


“Retailing in Poland- Market Summary and Forecasts, 2015-2020” provides data for historic and forecast retail sales, and also includes information on the business environment and country risk related to the Polish retail environment. In addition, it analyzes the key consumer trends influencing the Polish retail industry.

What else does this report offer?

- In-depth analysis of the latest trends in consumer shopping, covering the factors driving shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design

- Market insights based on consumer trends, changing economic and demographic factors, technology innovations, and other macroeconomic factors

- Retail sales and fastest-growing product categories including Clothing, Footwear, Books, News and Stationery, Electrical and Electronics, Food and Grocery, Health and Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, Sports and Leisure Equipment, Jewelry, Watches and Accessories, and Luggage and Leather Goods

- Qualitative and quantitative insights of changing retail dynamics across various channels

Reasons To Buy

- Gain comprehensive knowledge on 26 products across 12 product sectors in the Polish retail market and develop a competitive advantage around consumer behavior trends from the start of your supply chain

- Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer, and technology trends influencing the retail market

- Investigate current and forecast behavior trends in each category to identify the best opportunities to exploit

- Analyze the recommended actions to align your marketing strategies with the crucial trends influencing consumer behavior

- Understand the fastest-growing categories in the market with insights on performance of individual product categories, across key channels from 2009, with forecasts until 2019

- Analysis of key international and domestic players operating in the Polish retail market - including store counts and revenues that give you a competitive edge - and identify opportunities to improve your market share
Note: Product cover images may vary from those shown
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1 Introduction
1.1 What is this Report About?

2 Executive Summary & Outlook

3 Market Context
3.1 A growing economy offers new opportunities to retailers
3.1.1 Retail sales recorded healthy growth despite recession
3.1.2 Savings increased among Poles post-recession
3.1.3 Services sector continues to be the major sector for employment
3.1.4 Inflation levels declined to the lowest in the decade
3.1.5 Rise in consumption expenditure a positive sign for retailers
3.1.6 Increasing urbanization offers growth opportunities for retailers
3.2 Shrinking population impacts the labor force in the country

4 Poland Shoppers
4.1 Online shopping entices value conscious Poles
4.2 The luxury sector is gaining momentum with growing number of affluents
4.3 Private Labels and discount stores continue to increase

5 Doing Business in Poland
5.1 Summary
5.1.1 Bureaucracy
5.1.2 Infrastructure and logistics
5.2 Latest business reforms in Poland
5.3 Business culture
6 Internet & Technology
6.1 Internet, Broadband and Mobile Phone Users
6.1.1 Use of social media through smartphones on the rise - an opportunity for retailers

7 Retail Topline
7.1 Total Retail
7.1.1 Online Sales & Growth
7.2 Summary of product sectors
7.2.1 Share of key product sectors
7.2.2 Key product sectors
7.3 Summary of channels
7.3.1 Spend per Channel
7.3.2 Online Penetration of Key Product Sectors

8 Retail - Product Sectors
8.1 Product Sector Analysis
8.1.1 Clothing
8.1.2 Footwear
8.1.3 Books, News, and Stationery
8.1.4 Electrical and Electronics
8.1.5 Food and Grocery
8.1.6 Health and Beauty
8.1.7 Furniture and Floor Coverings
8.1.8 Home and Garden Products
8.1.9 Music, Video, and Entertainment Software
8.1.10 Sports and Leisure Equipment
8.1.11 Jewelry, Watches, and Accessories
8.1.12 Luggage and Leather Goods

9 Retailers
9.1 Clothing
9.2 Footwear
9.3 Books, News, and Stationery
9.4 Electrical and Electronics
9.5 Food and Grocery
9.6 Health and Beauty
9.7 Furniture and Floor Coverings
9.8 Home and Garden Products
9.9 Music, Video, and Entertainment Software
9.1 Sports & Leisure equipment retailers
9.11 Jewelry, watches, and accessories retailers
9.12 Luggage and Leather Goods

10 Appendix
10.1 Definitions
10.1.1 This report provides 2015 actual sales; while forecasts are provided for 2016-2020
10.2 Summary Methodology
10.2.1 Overview
10.2.2 The triangulated market sizing method
10.2.3 Industry surveys in the creation of retail market data
10.2.4 Quality control and standardized processes

List of Tables

Table 1: Poland Clothing Retail Sales (PLN billion), by Product Sub-Category, 2010-2015
Table 2: Poland Clothing Retail Sales (PLN billion), by Product Sub-Category, 2015-2020
Table 3: Poland Footwear Retail Sales (PLN billion), by Product Sub-Category, 2010-2015
Table 4: Poland Footwear Retail Sales (PLN billion), by Product Sub-Category, 2015-2020
Table 5: Major Domestic Retailers in Poland
Table 6: Major International Retailers in Poland
Table 7: Key Clothing Retailers in Poland
Table 8: Key Footwear Retailers in Poland
Table 9: Key Books, News and Stationery Retailers in Poland
Table 10: Key Electrical and Electronics Retailers in Poland
Table 11: Key Food and Grocery Retailers in Poland
Table 12: Key Health and Beauty Retailers in Poland
Table 13: Key Furniture and Floor Coverings Retailers in Poland
Table 14: Key Home and Garden Products Retailers in Poland
Table 15: Key Music, Video, and Entertainment Retailers in Poland
Table 16: Key Sports & Leisure equipment Retailers in Poland
Table 17: Key Jewelry, watches and accessories Retailers in Poland
Table 18: Key Luggage and Leather Goods Retailers in Poland
Table 19: Poland Exchange Rate PLN-USD (Annual Average), 2010-2015
Table 20: Poland Exchange Rate PLN-USD (Annual Average), 2016-2020 Forecasts

List of Figures

Figure 1: GDP Value (US$ billion), 2010-2015
Figure 2: Growth Rate of GDP (US$ billion, %), 2010-2015
Figure 3: GDP Value and Growth (PLN billion, %), 2010-2015
Figure 4: Forecasts for GDP Value and Growth (PLN billion, %), 2015-2020
Figure 5: Gross Domestic Savings Rate (% of GDP), 2005-2015
Figure 6: Share of Employment by Sector (%), 2005 and 2015
Figure 7: Unemployment Rate (%), 2005-2015
Figure 8: Inflation Growth Rates (%), 2005-2015
Figure 9: Household Consumption Expenditure of Poland (PLN billion), 2005 and 2015E
Figure 10: Household Consumption Expenditure of Major Countries (US$ billion), 2015
Figure 11: Growth of Household Consumption Expenditure (US$, %), 2005-2015
Figure 12: Rural and Urban Populations (millions) 2005, 2015, and 2020
Figure 13: Total Population and Growth Rate (Millions, %), 2005-2020
Figure 14: Population Split by Gender (%), 2015 and 2020E
Figure 15: Population Split by Age Group (%), 2015 and 2020
Figure 16: Per Capita Spend on Retail (PLN), 2007 and 2015
Figure 17: Per Capita Spend (PLN) and Total Retail Spend by Age Group (%), 2007 and 2015
Figure 18: online shoppers in the country
Figure 19: Private labels in Poland
Figure 20: Key Components of Doing Business in Poland
Figure 21: Total Number of Internet Users and Growth Rate (millions,%), 2005-2015
Figure 22: Total Number of Fixed Broadband Users and Penetration (millions, %), 2005-2015
Figure 23: Total Number of Mobile phone subscriptions and Penetration (millions, %), 2005-2015
Figure 24: Poles social media usage statistics using mobile, 2015
Figure 25: Retail Sales Value and Growth (PLN billion, %), 2007-2015
Figure 26: Retail Sales as % of Total Consumer Spend (%), 2007 and 2015
Figure 27: Total Retail Sales and Growth Rate (PLN billion, %), 2015 and 2020
Figure 28: Online Sales and Growth Rate (PLN billion, %) 2015-2020
Figure 29: Share of Key Product Sectors (%), 2015 and 2020
Figure 30: Growth Rate of Key Product Sectors vs. Growth of Total Retail (%), 2015-2020
Figure 31: Value Growth of Key Product Sectors (PLN billion), 2015-2020
Figure 32: Spend Per Channel 2015 and 2020
Figure 33: Online Penetration of Key Product Sectors (%), 2015
Figure 34: Online Penetration of Key Product Sectors (%), 2020
Figure 35: Share of Clothing in overall Retail 2015 and 2020
Figure 36: Retail Sales Value and Growth (PLN billion, %) of Clothing 2015-2020
Figure 37: Spend per Head on Clothing 2015 and 2020
Figure 38: Share of Clothing by Womenswear, Menswear, and Childrenwear 2015 and 2020
Figure 39: Womenswear Sales Value and Growth (PLN billion, %) 2015-2020
Figure 40: Menswear Sales Value and Growth (PLN billion, %) 2015-2020

- Please See Sample for Full List of Tables & Figures (Sample is available on request)
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown