Global Automotive Augmented Reality Market 2016-2020

  • ID: 3776012
  • Report
  • Region: Global
  • 135 pages
  • TechNavio
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FEATURED COMPANIES

  • Audi and Honda
  • Continental
  • DENSO
  • GM
  • Hyundai
  • Mercedes-Benz
  • MORE
About the Automotive Augmented Reality Market

Need for AR: Deficits of existing HUDs
HUDs have been around since the late 1980s, when General Motors (GM) used it in their Oldsmobile. However, the principal reason for having HUDs, which is to reduce the need of the driver to look away from the road, never changed.

Primary deficiencies of conventional HUDs
- Irrelevant information and on-screen space clutter
- Inappropriate on-screen positioning or location
- Lack of situational information overlays
- Lack of interactivity

AR-HUDs
AR in vehicles is an advanced version of the existing HUD systems. It ensures that the pertinent information is situationally and sometimes interactively displayed in front of the driver. The information is displayed in a slightly distant field of vision as convenient — either on the windshield or another transparent screen placed nearby.

The analysts forecast the global automotive augmented reality market to grow at a CAGR of 17.96% during the period 2016-2020.

Covered in this report
The report covers the present scenario and the growth prospects of the global automotive augmented reality market for 2016-2020. To calculate the market size, we have considered the production data of passenger cars, light commercial vehicles (LCVs), and luxury vehicles by manufacturers.

The market is divided into the following segments based on geography:
- APAC
- Europe
- Latin America
- MEA
- North America

The report, Global Automotive Augmented Reality Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
- Hyundai
- MINI (BMW subsidiary)
- Continental
- Garmin
- Pioneer Electronics Corp.

Other prominent vendors
- Audi and Honda
- Bosch
- Delphi Automotive
- DENSO
- GM
- Harman
- Jaguar
- Mercedes-Benz
- Nippon Seiki
- Panasonic
- Volkswagen

Market drivers
- electrification of automotive mechanics
- For a full, detailed list, view the full report

Market challenges
- Impact of high costs on unit sales of AR devices
- For a full, detailed list, view the full report

Market trends
- TFT to DMD evolution: A technological leap
- For a full, detailed list, view the full report

Key questions answered in this report
- What will the market size be in 2020 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

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Note: Product cover images may vary from those shown
2 of 5

FEATURED COMPANIES

  • Audi and Honda
  • Continental
  • DENSO
  • GM
  • Hyundai
  • Mercedes-Benz
  • MORE
PART 01: Executive summary
  • Highlights
PART 02: Scope of the report
  • Market overview
  • Report coverage
  • Top-vendor offerings
PART 03: Market research methodology
  • Research methodology
  • Economic indicators
PART 04: Introduction
  • Key market highlights
  • Value chain analysis
  • Product lifecycle
  • Regulatory framework
PART 05: Market landscape
  • Market overview
  • Market size and forecast
  • Five forces analysis
PART 06: Market segmentation by geography
  • Global automotive AR system market size by geography
  • Market in APAC
  • Market in Europe
  • Market in North America
  • Market in Latin America
  • Market in MEA
PART 07: Market segmentation by vehicle type
  • Market overview
  • Market size and forecast: Automotive AR systems
PART 08: Market segmentation by technology
  • Market overview
  • Market size and forecast: Automotive AR systems
PART 09: Market segmentation by product
  • Market overview
  • Market size and forecast: Automotive AR products
PART 10: Market segmentation by end-user
  • Market overview
  • Market size and forecast
PART 11: Market drivers
  • Key market drivers for AR systems
PART 12: Market challenges
  • Challenges from the end consumers' point of view
PART 13: Impactful trends
  • Technological trends influencing AR system market
  • Industrial trends influencing AR system market
PART 14: Vendor landscape
  • Competitive benchmarking
  • Other prominent vendors
PART 15: Key vendor analysis

PART 16: Appendix
  • List of abbreviations
PART 17: About the Author

List of Exhibits
Exhibit 01: Report coverage
Exhibit 02: Product offerings of key vendors
Exhibit 03: Product offering of other prominent vendors
Exhibit 04: Definition of products and markets
Exhibit 05: Influencing factors on key customer segments
Exhibit 06: Comparison of conventional and AR-HUDs
Exhibit 07: Types of AR systems (in current production stage)
Exhibit 08: Interactive AR system
Exhibit 09: Non-interactive AR system
Exhibit 10: HUD-windshield projection system
Exhibit 11: Smartphone-windshield projection system
Exhibit 12: Standalone screen AR system
Exhibit 13: Factors influencing information relevance in HUD-AR
Exhibit 14: HUD-AR value chain analysis
Exhibit 15: Product lifecycle of AR systems
Exhibit 16: Existing regulatory framework worldwide governing HUDs and AR devices
Exhibit 17: Market landscape of AR systems
Exhibit 18: Global automotive AR system market 2015-2020 (millions of units)
Exhibit 19: Five forces analysis
Exhibit 20: Global automotive AR system market share dynamics by geography 2015 and 2020
Exhibit 21: APAC: Market size and forecast 2015-2020 (millions of units)
Exhibit 22: Top five APAC countries by GDP 2011-2015 ($ billions)
Exhibit 23: China GDP PPP 2015-2020 ($ Intl. trillions)
Exhibit 24: Chinese automotive electronics market 2015-2020 ($ billions)
Exhibit 25: Automotive sales in Taiwan 2007-2014 (millions of units)
Exhibit 26: Taiwan’s automotive electronics market 2007-2015 ($ billions)
Exhibit 27: Taiwan’s automotive electronics by application 2014
Exhibit 28: Taiwanese government’s roadmap for automotive electronics 2015
Exhibit 29: Top 15 dollar billionaires by country 2015
Exhibit 30: India GDP PPP 2015-2020 ($ Intl. trillions)
Exhibit 31: Production of passenger and commercial vehicles in India (millions of units)
Exhibit 32: Japan GDP PPP 2015-2020 ($ Intl. trillions)
Exhibit 33: Overseas vehicle production by Japanese automakers 2013 and 2014 (millions of units)
Exhibit 34: Automotive sales in Japan 2007-2014 (millions of units)
Exhibit 35: Indonesia GDP PPP 2015-2020 ($ Intl. trillions)
Exhibit 36: Indonesian car sales 2007-2015 (millions of units)
Exhibit 37: South Korea GDP PPP 2015-2020 ($ Intl. trillions)
Exhibit 38: Automotive sales in South Korea 2007-2015 (millions of units)
Exhibit 39: Industry-wise exports data South Korea
Exhibit 40: South Korea: New electric car sales June and September 2015 (units)
Exhibit 41: Europe: Market size and forecast 2015-2020 (millions of units)
Exhibit 42: Automotive sales in Germany 2007-2015 (millions of units)
Exhibit 43: German electronic component market by industry 2014
Exhibit 44: Automotive sales in Europe 2007-2014 (millions of units)
Exhibit 45: North America: Market size and forecast 2015-2020 (millions of units)
Exhibit 46: North American automotive electronics market 2015-2020 ($ billions)
Exhibit 47: Automotive sales in North America 2007-2014 (millions of units)
Exhibit 48: Automotive electronics market in US 2008-2014 ($ billions)
Exhibit 49: Automotive sales in US 2007-2014 (millions of units)
Exhibit 50: Automotive sales in Mexico 2005-2013 (millions of units)
Exhibit 51: Latin America: Market size and forecast 2015-2020 (millions of units)
Exhibit 52: Automotive sales in Latin America 2007-2014 (millions of units)
Exhibit 53: GDP growth rate of top five Latin American countries 2011-2014
Exhibit 54: Automotive sales in Brazil 2005-2015 (millions of units)
Exhibit 55: Automotive electronics market in Brazil 2007-2014 ($ billions)
Exhibit 56: MEA: Market size and forecast 2015-2020 (thousands of units)
Exhibit 57: Market segmentation of automotive AR systems by vehicle type
Exhibit 58: AR systems in luxury vehicles: Market size and forecast 2015-2020 (millions of units)
Exhibit 59: AR systems in ultra-luxury vehicles: Market size and forecast 2015-2020 (millions of units)
Exhibit 60: AR systems in luxury-aftermarket: Market size and forecast 2015-2020 (millions of units)
Exhibit 61: AR systems in mid-level vehicles: Market size and forecast 2015-2020 (millions of units)
Exhibit 62: AR systems in mid-level (OEM) vehicles: Market size and forecast 2015-2020 (millions of units)
Exhibit 63: AR systems in mid-level-aftermarket: Market size and forecast 2015-2020 (millions of units)
Exhibit 64: AR systems in entry-level vehicles: Market size and forecast 2015-2020 (millions of units)
Exhibit 65: AR systems in entry-level (OEM) vehicles: Market size and forecast 2015-2020 (millions of units)
Exhibit 66: AR systems in entry-level-aftermarket: Market size and forecast 2015-2020 (millions of units)
Exhibit 67: AR systems in LCVs: Market size and forecast 2015-2020 (thousands of units)
Exhibit 68: Market segmentation of automotive AR systems by technology
Exhibit 69: OLED technology: Market size and forecast 2015-2020 (thousands of units)
Exhibit 70: AMOLED Technology: Market size and forecast 2015-2020 (thousands of units)
Exhibit 71: PMOLED technology: Market size and forecast 2015-2020 (thousands of units)
Exhibit 72: CRT technology: Market size and forecast 2015-2020 (millions of units)
Exhibit 73: TFT technology: Market size and forecast 2015-2020 (millions of units)
Exhibit 74: Optical waveguides technology: Market size and forecast 2015-2020 (thousands of units)
Exhibit 75: Classification of optical waveguides
Exhibit 76: Market segmentation of automotive AR systems by product
Exhibit 77: AR-HUD products: Market size and forecast 2015-2020 (millions of units)
Exhibit 78: HUD generations
Exhibit 79: HUD development timeline
Exhibit 80: AR apps products: Market size and forecast 2015-2020 (millions of units)
Exhibit 81: App-based AR systems
Exhibit 82: App-based AR systems: Passenger cars segment 2015-2020 (millions of units)
Exhibit 83: App-based AR systems: LCV segment 2015-2020 (millions of units)
Exhibit 84: Market segmentation of automotive AR systems by end-user
Exhibit 85: OEM AR-HUD systems: Market size and forecast 2015-2020 (millions of units)
Exhibit 86: Aftermarket AR-HUD systems: Market size and forecast 2015-2020 (millions of units)
Exhibit 87: Driving forces behind electrification of automotive mechanics
Exhibit 88: Mechanical operations converted into electronics
Exhibit 89: Automotive electronic cost share of total vehicle cost 2014-2020
Exhibit 90: AR-HUD system with DMD: A schematic diagram
Exhibit 91: Color coding in AR-HUD systems
Exhibit 92: Three generations of automotive infotainment systems
Exhibit 93: Three approaches to connectivity
Exhibit 94: Vendor landscape for AR-HUD
Exhibit 95: Companies with existing AR products
Exhibit 96: Other prominent vendors
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Audi and Honda
  • Continental
  • DENSO
  • GM
  • Hyundai
  • Mercedes-Benz
  • MORE
New Report Released: – Global Automotive Augmented Reality Market 2016-2020

The author of the report recognizes the following companies as the key players in the global automotive augmented reality market: Hyundai, MINI (BMW subsidiary), Continental, Garmin, and Pioneer Electronics Corp.

Other Prominent Vendors in the market are: Audi and Honda, Bosch, Delphi, DENSO, GM, Harman, Jaguar, Mercedes-Benz, Nippon Seiki, Panasonic, and Volkswagen.

Commenting on the report, an analyst from the research team said: “A trend which is having a big impact on the market is TFT to DMD evolutions. Some of the notable highlights are:
- Continental has been using the TFT system in their HUDs to date. However, with the advent of AR, Continental aims to sharpen its images and add more animated graphics content to its HUD display.
- With this goal in mind, Continental has come up with its Innovative HUD, which features two display levels. There is a DMD instead of the existing mass-produced TFT technology. DMD is a movie projector industry-based product, which is integrated into the Continental’s HUD system.”

According to the report, one key driver among many in this market is the electrification of automotive mechanics. Currently automotive innovation is primarily driven by government regulations and to cater to the stringent government regulations, the automotive industry is relying more on electronics. Automotive is one of the major contributors of environmental pollution; hence, various governing bodies across the world have issued regulations to reduce vehicle emissions along with increasing fuel economy.

Further, the report states that one challenge that could adversely impact market growth is the high costs on unit sales of AR devices.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Note: Product cover images may vary from those shown
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- Hyundai
- MINI (BMW subsidiary)
- Continental
- Garmin
- Pioneer Electronics Corp
- Audi and Honda
- Bosch
- Delphi
- DENSO
- GM
- Harman
- Jaguar
- Mercedes-Benz
- Nippon Seiki
- Panasonic
- Volkswagen
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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