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Indian Women Ethnic Wear Market Forecast to 2020

  • ID: 3783644
  • Report
  • July 2016
  • Region: India
  • 55 pages
  • RNCOS E-Services Private Limited
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Report Presents Optimum Information and Balanced Research Outlook on the Potential of the Indian Ethnic Wear Industry


  • BIBA Apparels Pvt. Ltd.
  • Chhabra 555
  • Fabindia
  • Meena Bazaar
  • Nalli
  • Ritu Kumar
  • MORE
The Indian ethnic market has grown rapidly over the past few years, as women wear is receiving wider acceptance owing to the increase in disposable incomes and more women joining the workforce. Additionally, the religious and cultural diversity of India, where a wide range of occasions are celebrated, is among the considerable drivers of women ethnic wear market. The industry has also evolved quickly in past years, by transforming traditional clothing to modern design that represent a fusion of ethnic wear with western wear to associate with young population. Further, drivers such as economic growth, ease of payment, and other seamless experience have led to significant growth in the women’s ethnic wear market.

The latest report “Indian Women Ethnic Wear Market Forecast to 2020” provides an in-depth analysis of the organized and unorganized sector of the women ethnic wear industry. The report offers detailed analysis of its market segment by type and product class. Additionally, Indian women ethnic wear market segment by type is further sub-segmented into saree, salwar kameez, kurta/kurti, and lehenga. The report also explains the share of regular and party wear for all sub-segments, along with the classification of the product class in terms of premium and mass market.

The report includes comprehensive analysis of regional and consumer behavior. The demand trend in various regions like East, West, etc. has been evaluated, along with the comparative analysis with respect to factors influencing the preferable choice of ethnic wear. Further, the report also provides the insight on the various marketing strategies and distribution channel opted by market players, to attract the potential costumer’s in this growing market for women’s ethnic wear.

A complete overview of the ethnic women wear industry in India has been provided in the report. All the current trends of the industry have been evaluated in the report. Further, it provides profiling of the major players, including Fabindia, W, BIBA, etc., which will help clients to gain insights on their overall business. Overall, the report presents optimum information and balanced research outlook on the potentials of the Indian Ethnic wear industry.
Note: Product cover images may vary from those shown
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  • BIBA Apparels Pvt. Ltd.
  • Chhabra 555
  • Fabindia
  • Meena Bazaar
  • Nalli
  • Ritu Kumar
  • MORE
1. Analyst View

2. Research Methodology

3. Industry Trends
3.1 Web Portals Favoring the Shopping Experience
3.2 Upsurge in Indo-Western Clothing Reshaping the Ethnic Wear Market
3.3 Working Women Raising the Bar of Ethnic Wear Market
3.4 Societal Factors Drifts the Women Ethnic Wear Market

4. Women Ethnic Wear Market Outlook to 2020
4.1 By Organized/Unorganized Sector
4.2 Market Segmentation
4.2.1 By Type Saree Salwar Kameez Kurta/Kurti Lehenga
4.2.2 By Product Class Mass Market Premium Market

5. Regional Analysis

6. Consumer Behavior Analysis

7. Marketing Strategies

8. Distribution Channel

9. Key Players
9.1 Fabindia
9.1.1 Business Description
9.1.2 Recent Developments
9.2 W
9.2.1 Business Description
9.2.2 Recent Developments
9.3 BIBA Apparels Pvt. Ltd.
9.3.1 Business Description
9.3.2 Recent Developments
9.4 SOCH Studio
9.4.1 Business Description
9.4.2 Recent Developments
9.5 Ritu Kumar
9.5.1 Business Description
9.5.2 Recent Development
9.6 Meena Bazaar
9.6.1 Business Description
9.6.2 Recent Developments
9.7 Chhabra 555
9.7.1 Business Description
9.7.2 Recent Developments
9.8 Nalli
9.8.1 Business Description
9.8.2 Recent Developments
9.9 Satya Paul
9.9.1 Business Description
9.9.2 Recent Development

List of Tables
Table 9-1: Fabindia - Stores by State
Table 9-2: W - Stores by State
Table 9-3: Biba - Stores by State
Table 9-4: SOCH Studio - Stores by State
Table 9-5: Ritu Kumar- Stores by State
Table 9-6: Meena Bazaar - Stores by State
Table 9-7: Chhabra 555 - Stores by State
Table 9-8: Nalli - Stores by State
Table 9-9: Satya Paul - Stores by State

List of Figures
Figure 4-1: Women Ethnic Wear Market (Billion INR), 2014-2020
Figure 4-2: Women Ethnic Wear by Category (%), 2015
Figure 4-3: Women Ethnic Wear Market by Organized and Unorganized Sector (%), 2015
Figure 4-4: Saree Market (Billion INR), 2014-2020
Figure 4-5: Saree Market by Type (%), 2015
Figure 4-6: Salwar Kameez Market (Billion INR), 2014-2020
Figure 4-7: Salwar Kameez Market by Type (%), 2015
Figure 4-8: Kurta/Kurti Market (Billion INR), 2014-2020
Figure 4-9: Kurta/Kurti Market by Type (%), 2015
Figure 4-10: Lehenga Market (Billion INR), 2014-2020
Figure 4-11: Lehenga Market by Type (%), 2015
Figure 4-12: Women Ethnic Wear Market by Product Class (%), 2015
Figure 4-13: Women Ethnic Wear Mass Market (Billion INR), 2014-2020
Figure 4-14: Women Ethnic Wear Premium Market (Billion INR), 2014-2020
Figure 6-1: Factors Influencing Customer Choice of Women Ethnic Wear (%)
Note: Product cover images may vary from those shown
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- BIBA Apparels Pvt. Ltd.
- Chhabra 555
- Fabindia
- Meena Bazaar
- Nalli
- Ritu Kumar
- SOCH Studio
- Satya Paul
- W
Note: Product cover images may vary from those shown