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Gummy Vitamin Market - Forecast (2020 - 2025)

  • ID: 3786640
  • Report
  • March 2020
  • Region: Global
  • 118 pages
  • IndustryARC
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Gummy Vitamins Market Overview

A number of supposedly adult gummies were introduced in the market as vitamins and supplements. Among the many choices were gummy vitamins for men and women with natural flavor. According to the recommendations by the National Institutes of Health (NIH), premenopausal women take more iron than a man. Some other factors contributing to the growth of this market are the availability of gummy vitamins in different shapes, flavors, and colors. The adoption rate of gummy vitamins in the U.S. is estimated to be maximum. The global market for gummy vitamins was valued at $2,864m in 2020 and is expected to reach $3,804m by 2025 growing at a CAGR of 4.8%.

Gummy Vitamins Market Outlook

Gummy vitamins are soft, small, chewable dietary supplements that taste like candy and are vitamin- enriched. These are originally formulated for children who do not want to take pills and are preferred by the elderly because of their visual appeal. They are convenient, fun-to-eat, and supplement all the nutrients required by the body. One advantage of gummies is that they are more appetizing than traditional pills. Also, being chewable, and there’s no risk that the product will break, which often happens with a tablet. Gummy vitamins are made very tastier and are available in wide variety of attractive delicious flavors that attract the young as well as adults. According to the report, single vitamins and multivitamins are the two main types of gummy vitamins sold in the market. Of the two, multivitamins account for a significant market share due to the rapid growth of multivitamin supplements and the development of new formulations.

Gummy Vitamins Market Growth Drivers

Increasing awareness campaigns on preventive care, increasing consumer demand for gummy vitamins due to the diversity of taste and shape, rising cases of undernourishment and malnutrition in developing countries, and the advent of new organic formulated gummy vitamins by major key players are helping to drive the market growth. In addition, an increasing interest in extending the life expectancy of these vitamins and prenatal vitamin products used by women during pregnancy is expected to equally influence the overall market growth during the forecast period.

Gummy Vitamins Market Challenges

According to the Gummy Vitamin report, the risk and side effects of overconsumption of gummy forms of vitamins are the main restraining factor for the growth of the gummy vitamin market.

Gummy Vitamin Market

Gummy Vitamins Market Research Scope

The base year of the study is 2020, with forecast done up to 2025. The study presents a thorough analysis of the competitive landscape, taking into account the market shares of the leading companies. It also provides information on unit shipments. These provide the key market participants with the necessary business intelligence and help them understand the future of the Gummy Vitamins Market. The assessment includes the forecast, an overview of the competitive structure, the market shares of the competitors, as well as the market trends, market demands, market drivers, market challenges, and product analysis. The market drivers and restraints have been assessed to fathom their impact over the forecast period. This report further identifies the key opportunities for growth while also detailing the key challenges and possible threats. The key areas of focus include the gender, age group, product type in different industry.

Gummy Vitamins Market Report: Industry Coverage

  • Gummy Vitamins Market – By Product: Single Vitamins and Multivitamins
  • Gummy Vitamins Market – By Gender: Male and Female
  • Gummy Vitamins Market – By Age: Children & Teen (Below 18 Years) and Adult (18+ Years)

Gummy Vitamins Market report also analyzes the major geographic regions for the market as well as the major countries for the market in these regions.

The regions and countries covered in the study include:

  • North America: U.S., Canada, Mexico
  • South America: Brazil, Venezuela, Argentina, Ecuador, Peru, Rest of South America
  • Europe: Germany, France, Italy, Spain, Russia, U.K. and Rest of Europe
  • Asia-Pacific: China, India, Japan, South Korea and Rest of Asia-Pacific
  • Middle East & Africa: Israel, South Africa, South Arabia, Rest of Middle East& Africa

Gummy Vitamins Market Key Players

Some of the key players mentioned in this market research report include Boli Naturals LLC, Ferrara Candy Company, Bayer AG, Makers Nutrition LLC, Nutra Solutions USA, Ernest Jackson, and Softigel.

Gummy Vitamins Market Trends

In most cases, gummy vitamins are bought offline by women to protect their beauty by improving their hair, nails, skin, and others. Collagen and biotin are supplements for beauty products rich in amino acids, which helps to strengthen the skin and increases the growth of the hair.

Prenatal multivitamin gummies are becoming increasingly popular and are preferred by most women because it is a great way to feed moms with different vegetables and fruits, providing important plant-based Gummy Vitamins Market Overview

A number of supposedly adult gummies were introduced in the market as vitamins and supplements. Among the many choices were gummy vitamins for men and women with natural flavor. According to the recommendations by the National Institutes of Health (NIH), premenopausal women take more iron than a man. Some other factors contributing to the growth of this market are the availability of gummy vitamins in different shapes, flavors, and colors. The adoption rate of gummy vitamins in the U.S. is estimated to be maximum. The global market for gummy vitamins was valued at $2,864m in 2020 and is expected to reach $3,804m by 2025 growing at a CAGR of 4.8%.

Gummy Vitamins Market Outlook

Gummy vitamins are soft, small, chewable dietary supplements that taste like candy and are vitamin- enriched. These are originally formulated for children who do not want to take pills and are preferred by the elderly because of their visual appeal. They are convenient, fun-to-eat, and supplement all the nutrients required by the body. One advantage of gummies is that they are more appetizing than traditional pills. Also, being chewable, and there’s no risk that the product will break, which often happens with a tablet. Gummy vitamins are made very tastier and are available in wide variety of attractive delicious flavors that attract the young as well as adults. According to the report, single vitamins and multivitamins are the two main types of gummy vitamins sold in the market. Of the two, multivitamins account for a significant market share due to the rapid growth of multivitamin supplements and the development of new formulations.

Gummy Vitamins Market Growth Drivers

Increasing awareness campaigns on preventive care, increasing consumer demand for gummy vitamins due to the diversity of taste and shape, rising cases of undernourishment and malnutrition in developing countries, and the advent of new organic formulated gummy vitamins by major key players are helping to drive the market growth. In addition, an increasing interest in extending the life expectancy of these vitamins and prenatal vitamin products used by women during pregnancy is expected to equally influence the overall market growth during the forecast period.

Gummy Vitamins Market Challenges

According to the Gummy Vitamin report, the risk and side effects of overconsumption of gummy forms of vitamins are the main restraining factor for the growth of the gummy vitamin market.



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1. Gummy Vitamins Market – Overview
1.1. Definitions and Scope

2. Gummy Vitamins Market – Executive Summary
2.1. Market Revenue, Market Size and Key Trends by Company
2.2. Key Trends by Type of Application
2.3. Key Trends Segmented by Geography

3. Gummy Vitamins Market - Comparative Analysis
3.1. Comparative Analysis
3.1.1. Product Benchmarking – Key Companies
3.1.2. Top 5 Financials Analysis
3.1.3. Market Value Split by Top 10 Companies
3.1.4. Patent Analysis – Key companies
3.1.5. Pricing Analysis

4. Gummy Vitamins Market – Startup Companies Scenario
4.1. Top 10 Startup Company Analysis by
4.1.1. Investment
4.1.2. Revenue
4.1.3. Venture Capital and Funding Scenario

5. Gummy Vitamins Market - Market Forces
5.1. Drivers
5.2. Constraints & Challenges
5.3. Porter’s Five Force Model
5.3.1. Bargaining Power of Suppliers
5.3.2. Bargaining Power of Customers
5.3.3. Threat of New Entrants
5.3.4. Rivalry Among Existing Players
5.3.5. Threat of Substitutes

6. Gummy Vitamins Market - Strategic Analysis
6.1. Value Chain Analysis
6.2. Opportunities Analysis
6.3. Product Life Cycle

7. Gummy Vitamins Market – By Product (Market Size - $Million/$Billion)
7.1. Introduction
7.2. Single Vitamins
7.2.1. Omega & DHA
7.2.2. Vitamin D
7.2.3. Vitamin C
7.2.4. Vitamin B
7.2.5. CoQ10
7.2.6. Melatonin
7.2.7. Biotin
7.2.8. Others
7.3. Multivitamins

8. Gummy Vitamins Market – By Gender (Market Size - $Million/$Billion)
8.1. Market Size and Market Share Analysis
8.2. Product Segment Analysis
8.2.1. Male
8.2.2. Female

9. Gummy Vitamins Market – By Age Group (Market Size - $Million/$Billion)
9.1. Market Size and Market Share Analysis
9.2. Product Segment Analysis
9.2.1. Children & Teen (Below 18 Years)
9.2.2. Adult (18+ Years)

10. Gummy Vitamins Market – By Geography (Market Size - $Million/$Billion)
10.1. Gummy Vitamins Market - North America Segment Research
10.2. North America Market Research (Market Size - $Million/$Billion)
10.2.1. Segment Type Size and Market Size Analysis
10.2.2. North America
10.2.2.1. U.S.
10.2.2.2. Canada
10.2.2.3. Mexico
10.3. Gummy Vitamins Market - South America Segment Research
10.4. South America Market Research (Market Size - $Million/$Billion)
10.4.1. Segment Type Size and Market Size Analysis
10.4.2. South America
10.4.2.1. Brazil
10.4.2.2. Venezuela
10.4.2.3. Argentina
10.4.2.4. Ecuador
10.4.2.5. Peru
10.4.2.6. Colombia
10.4.2.7. Costa Rica
10.4.2.8. Rest of South America
10.5. Gummy Vitamins Market - Europe Segment Research
10.6. Europe Market Research (Market Size - $Million/$Billion)
10.6.1. Segment Type Size and Market Size Analysis
10.6.2. Europe
10.6.2.1. U.K.
10.6.2.2. Germany
10.6.2.3. Italy
10.6.2.4. France
10.6.2.5. Netherlands
10.6.2.6. Belgium
10.6.2.7. Spain
10.6.2.8. Denmark
10.6.2.9. Rest of Europe
10.7. Gummy Vitamins Market – APAC Segment Research
10.8. APAC Market Research (Market Size - $Million/$Billion)
10.8.1. Segment Type Size and Market Size Analysis
10.8.2. APAC
10.8.2.1. China
10.8.2.2. Australia & New Zealand
10.8.2.3. Japan
10.8.2.4. South Korea
10.8.2.5. India
10.8.2.6. Taiwan
10.8.2.7. Malaysia
10.8.2.8. Hong Kong
10.8.2.9. Rest of APAC
10.9. Gummy Vitamins Market – Middle East & Africa Segment Research
10.10. Middle East & Africa Market Research (Market Size - $Million/$Billion)
10.10.1. Segment Type Size and Market Size Analysis
10.10.2. Middle East & Africa
10.10.2.1. Israel
10.10.2.2. South Africa
10.10.2.3. South Arabia
10.10.2.4. Rest of Middle East & Africa

11. Gummy Vitamins Market – Entropy

12. Gummy Vitamins Market – Industry/Segment Competition Landscape
12.1. Market Share Analysis
12.1.1. Market Share by Region – Top 10 Companies
12.1.2. Market Share at global level – Top 10 Companies
12.1.3. Best Practices for Companies

13. Gummy Vitamins Market - Company Analysis
13.1. Bayer AG
13.2. Church & Dwight Co. Inc. (VitaFusion, L'il Critters)
13.3. Natrol, LLC
13.4. Nordic Naturals, Inc.
13.5. Nature's Way
13.6. Pharmavite LLC (Nature Made)
13.7. Melrob Group
13.8. Garden of Life, LLC
13.9. Stericure Pharmaceuticals Pvt. Ltd.
13.10. Long Island Nutritionals Pvt. Ltd.
13.11. I'M Healthcare Pvt. Ltd.
13.12. Chubears

14. Gummy Vitamins Market - Appendix
14.1. Abbreviations
14.2. Sources

15. Gummy Vitamins Market - Methodology
15.1. Research Methodology
15.1.1. Company Expert Interviews
15.1.2. Industry Databases
15.1.3. Associations
15.1.4. Company News
15.1.5. Company Annual Reports
15.1.6. Application Trends
15.1.7. New Products and Product Database
15.1.8. Company Transcripts
15.1.9. R&D Trends
15.1.10. Key Opinion Leaders Interviews
15.1.11. Supply and Demand Trends
Note: Product cover images may vary from those shown
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