'The Future Market Rise - mCommerce & mPayments 2016-2020' Which is about Mobile Commerce Market Forecast, Worldwide Subscribers and Revenues 2016 to 2020, M-Commerce Strategy & Opportunity, Mobile Payment Challenges & Issues, Global M-Payment Users Forecast & Market Share, M-Commerce Device, Online shopping apps, Mobile Banking & Mobile Security Future Prospects Strategy, Mobile Commerce Applications Overview, Advanced M-Commerce for Device makers & Apps Market, Mobile Ticketing System, Mobile Money Wallet adapting Technology, E-Commerce Application Architecture, E-Commerce Mobile Market Share, Future Mobile Commerce Emerging Market, Global forecast of Mobile Advertising, Mobile Transaction Deployment Architecture, M-Commerce Business Models Case Studies about saturating and emerging mobile markets during 2016-2020.
Key Questions answered in this Research Report:
- What are the M-Commerce Future Challenges and Opportunities?
- Describe the Mobile Commerce Market Segment and its barriers?
- Define the Globally Mobile Commerce Revenue 2016-2020?
- What are the Business Models M-Payments Transaction services? Different between E-Payments and M- Payments?
- What are the regional wise f challenges forecast worldwide in M-Payments?
- Define the M-Commerce Solutions and Payment issues in online shopping?
- Which is the method 3G value Chain that was effect to M-Commerce?
- Do you know the Mobile Commerce Next Generation roadmaps over the 2016-2020?
- Define the Mobile Banking? What is Mobile Security?
- Briefly about Mobile Ticketing System?
- Describe the Mobile Commerce Ecosystem? Define the next generation data security solution?
- What is the Mobile Commerce Applications and strategy? Which are the M-Commerce Apps?
- What are the E-Commerce sales challenges? Define the M-Commerce V/s E-Commerce?
- Describe the Mobile Economy Market and Mobile Commerce Subscriber Forecast?
- Define the importance of 4G LTE role in M-Commerce Market?
- Describe the Worldwide M-Commerce Development Status 2016-2020?
- Are you known about M-Commerce: Past, Present and Now the Future?
2. Mobile Commerce Technology Overview, Business Model, Challenges, Opportunities,
2 Barriers, Mobile Industry Market Segmentation, Impacts, Statistics Revolution on Devices &M-Commerce Roadmap 2016-2020
2.1 What is m-commerce technology? Do you know mean of today life and its users and its sales roles?
2.1.1 M-Commerce Structure Process Tested Technologies
2.1.2 Steps of M-Commerce Adoption
2.1.3 Mobile Marketing
Table 1: Mobile Commerce Roadmap 2016-2020
2.2 Business Model for M-Commerce
Table 2: M-Commerce: Development of a Business Model
2.3 M-Commerce: Mobile Gambling
Table 3: Mobile Gambling Business Model
2.2 M-Commerce Functional overview and Key Success Factors
2.3 M-Commerce Market Segmentation and Outline barriers
2.4 M-Commerce Market Revolution on Smartphone devices and MNOs Approaches
2.5 M-Commerce Services, Network Technologies and Mobile Industries Statistics
2.5.1 Different Type of M-Commerce Services
Table 4: M-Commerce Mobile Payment Service
Table 5: M-Commerce Micro Payment Service
Table 6: M-Commerce Intelligent Advertising Service
Table 7: M-Commerce Gambling Service
2.6 Globally Impact of M-Commerce on Mobile Industry
2.7 M-Commerce barriers in Mobile Industry
Table 8: M-Commerce barriers in Mobile Industry
Table 9: M-Commerce barriers by MNOs
3. Worldwide Mobile Commerce Revenue, App Store Market and M-Commerce Market beyond E-Commerce 2016-2020
3.1 Global Mobile Commerce Revenue Forecast 2016-2020
Chart 1: Global Mobile Commerce Revenue Forecast 2016-2020 (In Millions)
Chart 2: Global Mobile Commerce Revenue Regional Forecast 2016-2020, (In Millions)
Chart 3: Asia Pacific Mobile Commerce Revenue Forecast 2016-2020, (In Millions)
Chart 4: Europe Mobile Commerce Revenue Forecast 2016-2020, (In Millions)
Chart 5: North America Mobile Commerce Revenue Forecast 2016-2020, (In Millions)
Chart 6: Latin America Mobile Commerce Revenue Forecast 2016-2020, (In Millions)
Chart 7: Middle East Mobile Commerce Revenue Forecast 2016-2020, (In Millions)
Chart 8: Africa Mobile Commerce Revenue Forecast 2016-2020, (In Millions)
3.2 Global App Store Market Revenue 2016-2020, (In Millions)
Chart 9: Global App Store Market Revenue 2016-2020
4 What are Mobile E-Payments and M-Payments? It’s globally impact in transactions and non-cash transaction, Asia Mobile Dynamics Market Challenges and Revolutions 2013-2020
4.1 Role of E-Payments and M-Payments in the M-Commerce Market
Chart 10: Worldwide Mobile E-Payments Transactions 2016-2020 (In Millions)
4.2 Business Models of M-Payments Transaction Services
4.2 Asia Mobile Commerce Industry Market Dynamics Case Study
4.2.7 Sri Lanka
4.2.8 South Korea
5 Global M-Payments Competitive Landscape Forecast regional wise challenges in Mobile Commerce Market 2016-2020
5.1 M-Payments Market Challenges and Competitive Landscape Forecast in the Asia Region
Chart 11: M-Payments Competitive Landscape in the Middle East Region
5.2 M-Payments Market Challenges and Competitive Landscape Forecast in the Middle East Region
5.2.2 United Arab Emirates
Chart 12: M-Payments Competitive Landscape in the Africa Region
5.3 M-Payments Market Challenges and Competitive Landscape in the Africa Region
5.3.3 Uganda, Niger, Malawi and Sierra Leone
5.3.4 South Africa
5.4 M-Payments Market Challenges and Competitive Landscape in the Europe Region
5.4.4 Czech Republic
5.5 M-Payments Market Challenges and Competitive Landscape in the Latin America Region
5.6 M-Payments Market Challenges and Competitive Landscape in the North America Region
6 Worldwide Mobile Payment Users forecast and Mobile Payment Growth and market share 2016-2020
6.1 Worldwide Mobile Payment Users forecast 2016 -2020
Table 10: Global Mobile Payment Users forecast 2016 -2020
Chart 13: Asia Pacific Mobile Payment Users Forecast 2016-2020
Chart 14: Europe Mobile Payment Users Forecast 2016-2020
Chart 15: North America Mobile Payment Users Forecast 2016-2020
Chart 16: Latin America Mobile Payment Users Forecast 2016-2020
Chart 17: Middle East Mobile Payment Users Forecast 2016-2020
Chart 18: Africa Mobile Payment Users Forecast 2016-2020
Chart 19: Regional Wise Mobile Payment Users Forecast 2016-2020
6.2 Mobile Payment Market Share
Chart 20: Mobile Payment Market Share
Chart 21: Mobile Payment Growth Forecast
7. Mobile Commerce Solutions -Online shopping apps, Payment issues, Role in the Cloud Based Mobile Platform, 3G value chain method, Framework and Next Generation Mcommerce Device Market Share over the 2016-2020
7.1 Mobile Commerce Solutions
Table 11: Structure of Mobile Commerce Solutions Systems
7.2 Mobile commerce Market online good shopping apps
7.3 Do you know the M-Commerce Payment System?
7.3.1 Major Players in the Mobile Commerce Payment Systems
7.3.2 Models of M-Commerce Payment System
7.4 M-Commerce Cloud-Based Mobile Platform
7.5 Define the demand of M-Commerce Factors: Users v/s Apps
7.6 '3G' M-Commerce Value chain Method
Table 12: M-Commerce Value chain Method and Services
7.7 M-Commerce Framework
Table 13: Structure of M-Commerce Framework
Table 14: Life Cycle of M-Commerce
7.8 Next Generation Mobile Commerce Market Share 2015-2020
Chart 22: Mobile Commerce Forecast Market Share Device 2016-2020(In Millions)
8 Mobile Banking and Mobile Phone Security Overview, Mobile Ticketing System and Mobile Wallet 2013 -2020
8.1 Mobile Banking and its roles, challenges, Solutions, Barriers and Services
8.1.1 Mobile Banking Applications and its advantages and disadvantages
8.1.2 Mobile Banking Cycle and Technologies
Chart 23: Advantages of Mobile Banking
Chart 24: Disadvantages of Mobile Banking
Table 15: Mobile Banking Cycle
8.2 Mobile Banking Future Prospects strategy for M-Commerce
Chart 25: M-Commerce: Higher and Lower Interest Level Mobile Banking
Chart 26: Worldwide Mobile Banking Regional wise forecast in M-Commerce
Chart 27: Worldwide Mobile Banking Users Status
Chart 28: Worldwide Mobile Banking Users Segment by age
Chart 29: Worldwide Mobile Banking Users Age and Income Wise Status
8.2 Worldwide Mobile Banking Status and Applications Solutions
8.3 Mobile Security Overview
8.4 Next Generation Challenges Mobile Phone Security
8.5 Different Type of attackers on Mobile Phone Security and its solutions
8.6 What are Malware attacks and its effects?
8.7 What is Mobile Ticketing System?
8.8 Different Types of Mobile Ticketing System.
Table 16: Types of Mobile Ticketing System Structure
8.9 Mobile Wallet and its adapting Technology
8.9.1 Mobile Wallet User to Business payments
Table 17: Mobile Wallet for Payments
8.9.2 Mobile Wallet Mobile User to Mobile User Payments Remittance Services
Table 18: Mobile Wallet Mobile User to Mobile User Payments Remittance Services
8.9.3 Mobile Wallet Cross Border
Table 19: Mobile Wallet Cross Border
8.9.4 Mobile Wallet Cross Border M2Account
Table 20: Mobile Wallet Cross Border M2Account
Chart 30: M-Commerce: Mobile Wallet Globally Users
9 Mobile Commerce Ecosystem & Adopters Forecast with Network Service Providers, Consumers, Next Generation User Technology and Data Security Solution 2016- 2020
9.1 Mobile Commerce Ecosystem Method
Table 21: Mobile Commerce Ecosystem Market
9.1.1 M-Commerce Transaction Process Method
Table 22: Mobile Commerce Transaction Processing Method
9.1.2 M-Commerce Key Stakeholders
9.1.3 M-Commerce Payment Transfer within Home Network
Table 23: M-Commerce MNOs Platform Payment Transfer within Home Network
9.1.4 M-Commerce Inter-Operator Payment Transfer
Table 24: M-Commerce Inter MNOs Payment Transfer
9.2Most Important Mobile Ecosystem Needs of Mobile Commerce
9.2.1 Accounts/ Banking
9.2.2 Mobile Payments
9.2.3 Mobile Marketing
9.3M-Commerce role play Network Service Providers
9.4 M-Commerce Forecast Next Generation User requirement
9.5 M-Commerce Data Security Solution
9.6 M-commerce issues for carriers and developers
10. Mobile Commerce Applications Overview, Characterization, Solutions and Advanced Mcommerce for Device makers, Apps for M-Commerce, Worldwide Mobile Phone and Mobile Commerce Market 2016-2020
10.1 Mobile Commerce Applications
10.2 Different Types of Apps for Mobile Commerce
10.2.1 Mobile Marketing Apps
10.2.2 Retail Store Apps
10.2.3 Social and Gaming Apps
10.2.4 Banking Apps
10.2.5 Restaurant Apps
10.2.6 Ticket Sales Apps
10.3 Mobile Commerce Applications Characterization
10.4 How to makes creative app Market
10.4.1 Marketplace Apps
10.4.2 Basic Catalog Apps
10.4.3 Advertisement in Apps
10.5 Benefits of Mobile Commerce for people and organizations
10.6 Worldwide Mobile Phones and Mobile Commerce Market
10.7 Mobile Commerce Market in India mobile industry
11. What is E-Commerce, D-Commerce? M-Commerce V/s E-Commerce, Its Mobile Application Tools for accessing the Internet, Application Architecture, Challenges of Mobile E-Commerce, D-Commerce Development Forecast Asia Pacific Market & Market Share 2016-2020
11.1E-Commerce Mobile and D-Commerce Market Overview
11.2 D-Commerce Most Dynamic Trends and its Challenges
Table 25 D-Commerce Forecast Future Trends
11.3 D-Commerce Advantages and Disadvantages
Table 26 D-Commerce Forecast Cycle
Table 27 D-Commerce Functional Tools for Customers
11.4 D-Commerce Development Forecast Asia Pacific Market 2016-2020
11.4.1 D-Commerce Development Forecast Bangladesh Market 2016-2020
11.5 E-Commerce Smartphone User Application Tools
Chart 31: E-Commerce Smartphone User Status
11.6 E-Commerce Application Architecture Status 2016-2020
Table 28 E-Commerce Application Architecture Level 2016-2020
Table 29 E-Commerce Architecture Payment Process 2016-2020
11.7 E-Commerce Market Analysis Forecast India 2016-2020
Chart 32: E-Commerce Market Analysis Forecast India 2016-2020 (In INR Crores)
11.8 E-Commerce Market Share in Europe Mobile Industry 2016-2020
Chart 33: E-Commerce Market Share in Asia pacific Mobile Industry 2016-2020
Chart 34: E-Commerce Market Share in Europe Mobile Industry 2016-2020 (In billions)
Chart 35: Mobile Electronic Commerce: Global Market v/s Europe Market 2016-2020
11.9 Worldwide E-Commerce Mobile Market Share 2016-2020
Chart 36: Worldwide E-Commerce Mobile Market Share 2016-2020 (In Millions)
11.10 E-Commerce Mobile Market Challenges and opportunity2016-2020
11.11 M-Commerce Market V/s E-Commerce Market
11.11.1 M-Commerce its merits and demerits
11.11.2 E-Commerce its merits and demerits
11.12 Worldwide E-Commerce Retail Sales Share 2016-2020
Chart 37: Worldwide E-Commerce Retail Sales Share 2016-2020
Future Mobile Commerce Emerging Market, Developing Status, Mobile Financial,
12 Insurance Services and Mobile economy market and Global Mobile Commerce Sales 2016-2020
12.1 M-Commerce emerging markets 2016-2020
12.2 M-Commerce: Emerging Truth or Myth?
12.3 M-Commerce: Developing Status Growth quickly
12.4 Adaptations of U Payments in Mobile Commerce and its Applications
12.5 M-Commerce: Mobile financial services
Chart 38: M-Commerce: Mobile financial services Forecast Europe
12.6 Role of M-Commerce in the Insurance Industry
12.7 M-Commerce: Insurance Value Chain
Chart 39: M-Commerce: Insurance Value Chain
12.8 Asia Pacific rising in M-Commerce
12.9 US Mobile Commerce Sales comparison between 2015 to 2016
Chart 40: US Mobile Commerce Comparison 2015 to 2016
12.10 Global Mobile Commerce Sales Forecast 2016-2020 (In billions)
Chart 41: Global Mobile Commerce Sales Forecast 2016-2020 (In billions)
13 Global forecast of Mobile Advertising, D-Advertising M-Commerce: Is this the Future Focus on Mobile Advertising & LTE 4G importance in 2016-2020
13.1 Mobile Advertising over the M-Commerce
13.2 Mobile Advertising Ecosystem and Opportunity
Table 30 Mobile Advertising Ecosystem
Table 31 Global Mobile Advertising Forecast 2016-2020 (In Millions)
Chart 42: Global Mobile Advertising Forecast 2016-2020 (In Millions)
Chart 43: Global Mobile Advertising Regional Forecast 2016-2020 (In Millions) Chart 44: Asia Pacific Mobile Advertising Forecast 2016-2020 (In Millions) Chart 45: Europe Mobile Advertising Forecast 2016-2020 (In Millions)
Chart 46: North America Mobile Advertising Forecast 2016-2020 (In Millions) Chart 47: Latin America Mobile Advertising Forecast 2016-2020 (In Millions) Chart 48: Middle East Mobile Advertising Forecast 2016-2020 (In Millions) Chart 49: Africa Mobile Advertising Forecast 2016-2020 (In Millions)
13.3 Type of Mobile Advertising Development
13.4 LTE 4G Role in M-Commerce Market 2014 - 2019
13.5 LTE 4G Auction Impact on M-Commerce Industry
13.6 LTE 4G/ M-Commerce Impact on Consumer behavior
14 M-Commerce Strategy, Mobile Transformation Scope, Layers; Payment Security, Mobile Transaction Deployment Architecture and Global Mobile Commerce Growth Forecast Status 2016-2020
14.1Mobile Commerce Strategy
14.1.1 Mobile Channel Strategy
14.2 Roadmap of Transformations Mobile Commerce
Table 32 Transformations Mobile Commerce Strategy
14.3 Mobile Commerce Transaction Scope
Table 33 Mobile Commerce Transaction Scope
14.4 M-Commerce Transaction Layer
Table 34 M-Commerce Transaction Layer
Table 35 M-Commerce Transaction Processing
14.5 Mobile Commerce Payment Security
Table 36 Mobile Commerce Payment Security
14.6M-CommerceTransaction Application Architecture
Table 37 Application Architecture Mobile Transaction Process
14.7 Mobile Transaction Deployment Architecture
Table 38 Mobile Transaction Process Solution Deployments
Chart 50: Global M-Commerce Growth Forecast Status 2016-2020(In Millions)
15 Are you ready to the Future deployment of M-Commerce Market 2016-2020?
15.1 The Future Market of M-Commerce 2016-2020
15.2 M-Commerce upcoming Future trends and emerging 2016-2020
15.3 Mobile Commerce Users Growth by region Wise 2016-2020
Chart 51: Worldwide Mobile Commerce User Growth unfolds by region 2016-2020
15.4 M-Commerce Next Generation Users Forecast by Age
Chart 52: M-Commerce Next Generation Users Forecast by Age
15.5 M-Commerce: Past, Present and Now the Future!
The rise of Mobile Commerce everywhere with the boom in smartphone and tablet ownership, m -commerce has followed suit. In 2016, m-commerce sales in the U.S. hit $78.77 billion, which was an 86% increase from $13.63 billion in 2011. The majority of retailers and financial institutions worldwide have now moved to a mobile commerce platform. Banks see it as a way to cut out the credit card middleman to reap a higher cut of the fees that are paid to terminate transactions, while credit card companies, like Visa and MasterCard, and need to keep their hand in the mobile game to make sure they can protect their transactional business.
One group of operators that will be likely to offer m-commerce services are telecommunications operators. They already have a customer base; have the technical expertise, and the experience of handling payments, specifically micro payments. Further, these operators are continuing to examine options that will ensure that the cost of subsidized handsets is recouped.
Mobile operators can move into the financial services arena, including launching a credit card, procuring a banking license or even buying a bank. We have already seen the development of branded credit cards for non- financial players, but mobile operators could take this even further, by producing both physical and virtual credit cards.
The virtual card could be embedded into the mobile phone's SIM card, while the physical version could still be available in the consumer's wallet.
MNOs have adopted the Internet into their more traditional distribution strategies, and provide the customer with reassurance that they are dealing with established brands who still have a shopfront that can be accessed, should a problem arise in the virtual relationship. Banks can become a mobile gateway, allowing the user of any mobile network to access their banking details and make payments.
Another option that is emerging is that a bank can become a mobile phone operator. If a bank chooses to become what has been termed as a Mobile Virtual Network Operator (MVNO), it can not only provide banking, but also provide phone services.
There are other potential operators also emerging. The mobile operator, offering competitive global services, without the cost of a physical space, is emerging. However, the issue of how these operators will engender trust from their customers is an issue that is currently being grappled with. The model that is occurring at the moment is that new operators are establishing partnerships with existing providers.
The emergence of new players in the payments market, such as telecommunications operators and new networks may lead to payment provision via alternative markets, and introduce more competition
Mobile commerce millions of users received new capabilities for running financial operations, thus saving precious time and nerves. This is all possible due to use of efficient and low cost tools accessible any time and any place. Mobile commerce transactions will grow from $1.9 trillion in 2014 to a forecasted $12.1 trillion worldwide by 2020. Mobile commerce presents some very real challenges in the world of marketing and making consumers aware of products and/or services, like the direct mail, telemarketing, TV commercials, etc. One of the greatest opportunities presented by mobile commerce is the ability for companies to straddle the line and become both service and product providers. The new world of mobile commerce is disruptive, and is challenging even the most innovative companies in the world.
Mobile commerce transactions are expected to top $145 billion in 2016 and climb to $356 billion in 2020, M-Commerce is the ability to conduct transactions using mobile devices such as cell phones, smartphones and personal digital assistants (PDAs). M-Commerce is a rapidly rising trend due to the immense adoption of mobile devices around the world
Mobile commerce also includes a number of payment methods intended specifically to accommodate mobile devices. Many mobile purchases are added directly to the customer's mobile telephone bill; others require using premium-rate telephone numbers, which add a charge to the consumer's long-distance bill. As with any online purchase, credit cards are quite popular, and some carriers allow a credit card number to be linked directly to the phone's SIM card for easy transactions. Other popular payment options include micropayment systems and pre- paid stored-value cards. M-Commerce is more than a Mobile Wallet feature; it presents a whole new shopping experience, mobile stores, and customer communication management systems.
Mobile payments is one of the most dynamic sectors in the global economy, with disparate technologies and business models targeting various markets depending on how mobile users choose to transact. As new mobile payment networks emerge, consumers? payment options for virtual and actual goods will expand. Notwithstanding the challenges of increased merchant competition, high deployment costs and consumer confusion, there is a market need for a true end-to-end m-payment solution that merchants can immediately use to drive consumer behavior and additional revenues.
In the U.S., operator billing and premium SMS were the first widely successful m -commerce payment solutions to power digital content services. Consumers personalized mobile devices with ringtones, wallpapers and subscriptions to breaking news alerts and celebrity photos, driving hundreds of billions of transactions. Purchases were initiated with a simple text message or a click on a mobile web site, and payment went directly through their monthly mobile phone bills. Fulfillments happened immediately on the device - the same channel consumers used to make their purchases - with a simple, tightly integrated flow that fostered a thriving industry.
While the market for digital goods is massive - it is estimated that 3.2 billion customers will purchase digital goods on their mobile devices by 2016 - an even larger opportunity exists.
Innovation in payment solutions will bring similar success to more merchants. One example is Square, a startup seeking to make it easy and cost-effective for anyone to accept credit card payments. The company’s simplified fee structure and a pixel-perfect user interface encourages merchant adoption and lower friction in a familiar transaction for consumers - swiping a credit card Square treats repeat customers to a built-in discovery and mobile wallet app for their smartphones called “Card Case” which allows advance purchases before arriving at a nearby merchant, charged to the previous payment method.
The combined mobile payment market for all types of mobile payments is expected to reach more than $900B globally by end 2016. At the end of 2015, there were 880 million mobile payment users worldwide;
This is expected to increase to nearly 1.5 billion users by end-2017, a compounded annual growth rate (CAGR) of approximately 26%.
There are many variations of mobile payments, with different parties trying to establish their foothold in this large projected market. These vary from financial institutions trying to leverage new technologies and channels to mobile operators looking to augment their revenue opportunities, and third party vendors attempting to take advantage of business opportunities presented by new technologies and changes in consumer behavior. as this research report focuses on the opportunities available to mobile operators.
Mobile payments can be a more convenient and portable means of payment than traditional payment methods because they eliminate the burden of carrying multiple plastic cards, coins and currency in a physical wallet. A payment via a mobile device may also be an improvement in terms of flexibility, since consumers are able to link mobile payments to card accounts or use other online payment systems, such as PayPal or virtual currency schemes such as Bitcoin. Another possible advantage of mobile payments to consumers is faster transaction speeds for certain types of purchases. With contactless payment methods, including contactless cards and NFC- based mobile payments, the consumer only needs to tap or wave the contactless device in front of a reader in order to make a purchase. According to one study, this type of payment is up to 15 to 30 seconds faster than swiping a traditional card, signing the receipt or entering a PIN code. That can be important to consumers, especially to those who value saving time highly, as well as being able to pay bills at any given location.
Despite higher initial equipment costs for purchasing a more advanced mobile phone or a tablet, it is argued that ongoing costs to the consumer are lower. The payment flexibility that mobile payments provide enables consumers to choose the lowest-cost payment instrument for each purchase. On the other hand, the usage of a mobile device may entail additional mobile connection and security costs. What could also encourage the consumers to embrace mobile payments is the ability to monitor finances and control spending. Provided that they have the appropriate level of financial literacy (financial experience and skills) and that the payment environment is consumer-friendly, consumers are able to check account balances prior to making purchases and receive alerts when their spending reaches designated thresholds.
In general, there seems to be lack of awareness among consumers regarding their rights and obligations when they are making mobile payments. This is particularly due to the number of parties involved in this process - financial service providers, mobile operators, internet service providers and also social media9 in certain cases - and the fact that these parties are not all subject to the same rules. The Organisation for Economic Co-operation and Development (OECD) notes that consumers have difficulties in determining their rights, which depend both on the payment mechanism (e.g. payment charged on a mobile phone bill; credit, debit or prepaid card payment system) and on the device being used (differences when using a fixed computer, mobile phone or other mobile device). It is also not easy to determine the party responsible for addressing the problems that can arise in the transaction process, the procedures for seeking redress, and the type of remedies that can be obtained. Other concerns are payment terms and conditions that are sometimes too complex, as well as inconsistent payment- related information.
According to the study, 72% of internet users in the EU are worried about using online services through fear of revealing too much personal data online. The lack of consumer trust related to data protection online seems to be exacerbated by reports on bugs, new viruses and other cyber-threats. According to some estimates, approximately 15% of cyber-attacks that penetrate corporate networks or enterprise systems damage or destroy physical equipment such as servers, storage devices, routers and other IT devices. The mean (average) time to detection for a data breach is still around eight months, according to industry estimates. Moreover since reporting a cyber-security breach (if and once it has been identified) can have massive legal, financial and reputational implications for a business, there are reasons to believe that not all breaches are necessarily revealed in pub lic. A
2014 survey showed that 43% of US companies experienced a security breach over a period of one year; these companies included banks. However in relation to the data breaches, some argue that mobile payments can offer some advantages since mobile payment options provide enhanced security. To protect consumers’ financial information, Google Wallet, for instance, uses encryption while Apple Pay uses tokenisation.
Considerable personal data (i.e. geographical location, passwords and payment transaction information) is transferred during mobile payments, and is accessible to mobile network operators, app developers, payment processors and merchants (not to mention parties that can also potentially gain illegal access to that data during the payment process). Consumers do not necessarily know whether, and how, the data is stored, processed and used, which is problematic as they should have control over their personal data. The collection and use of payment data is also an issue because consumers may not agree to their activities being tracked, or their data being shared with third parties.
With constant development of new techniques for fraud - besides the better known phishing scams to access sensitive consumer data, the danger of fake shops proposing products online, and identity theft techniques - cyber-security will have to evolve continuously. With the growth of the Internet of Things, ever more devices will have access to the internet and to financial service accounts and credentials. Cloud services are becoming an attractive target for cyber-criminals. According to some predictions for 2016, attacks on mobile platforms through malicious links and applications are to be expected and point-of-sale malware could become one of the most common methods of stealing data and money.
As technology advances rapidly and options for mobile payment increase, lack of interoperability (including cross - border) between service providers is an issue. Better interoperability would provide consumers with more flexible payment options (better switching between different services and providers), leading to an increase in the number, speed and volume of mobile transactions. Better financial inclusion could be another benefit of more accessible and flexible services for consumers (also for the most vulnerable ones). Payments normally flow through the banking system, but mobile payments currently offer low regulatory entry barriers for new players, which could influence the payments markets, traditionally dominated by banks. With no interoperability in place there is a risk of fragmentation through proprietary solutions as certain players who control the standards and interoperability can dominate the whole payment chain (by controlling the device itself, the application platform and the security management). An extreme example, related to lack of interoperability, was the independent development of mobile phone technology in Japan originally at the forefront, but incompatible with foreign standards. As its mobile phone technology later ossified within a saturated market, Japan became a relative latecomer to the smartphone market.
Mobile payments area should ensure full interoperability between mobile payment solutions, and favour open standards to ensure the mobility of consumers when they wish to change their telecom operator or bank. It also identified the stalemate between Mobile Network Operators, traditional payment service providers and other players (manufacturers and app developers), as one of the main barriers to a widespread take- up of mobile payments.
For emerging economies, mobile operators have the ability to provide access to financial services for the large unbanked and under-banked population, while leveraging the almost 100% mobile penetration. The key objective for mobile operators in mature economies is to provide value added services and new methods of payment for its customers.
In more mature markets, operators will find it difficult to bypass financial institutions as consumers already have an existing relationship with financial institutions. The role therefore is to enhance the experience and increase convenience.
The main challenge for operators is to balance the desire to monetise the growing m-commerce market, with creating a proposition compelling for retailers to use. This means there is a need to reduce the percentage requested as revenue share (currently believed to be between 10-20%, compared with an average of 2% by payment systems such as Visa & Mastercard). Further revenue can be made if additional value is created for merchants by providing customer insights. In order to be a successful partner for financial institutions, operators need to either enhance the existing value chain or replace another player. Operators are likely to enable the replacement of the physical cards as the payment method, with the mobile phone enabled with NFC being used instead. The operators can leverage the SIM to provide the security demanded by both financial institutes and regulators. This can be done by leasing memory on the SIM to embed the security algorithms for a fee.
Mobile money and in particular mobile payments has the potential to create additional revenue for operators. Successful implementations have relied on localised strategies where specific needs of customers have been addressed.
Based on this paper we would recommend operators clearly define their goals and the advantage, differentiation they can offer in launching a service. A key element will be in defining the terms and definitions used and trying not to do everything. The solution needs to be based on the market and whether it is emerging or mature and the strength of the financial ecosystem also identifies areas where operators can clearly satisfy a customer need, which is currently not satisfied, the perfect example is the lack of a geographically distributed banking channel.
To conclude, mobile payment has the opportunity to create a new revenue stream for mobile operators. The success of the solution is dependent on market conditions and how the operator chooses to insert itself in the value chain.
According to a recent research 70% of U.S. smartphone owners currently use apps heavily for daily information and entertainment, 40% order food through a mobile phone and 60% use it to shop for physical goods. Mobile devices purchases are on the rise, especially among young adults (ages 18 - 24). Tablet owners are 5.3 times more likely than smartphone owners to purchase a product using a shopping app. Furthermore, the research found that 45% of tablet app users and 35% of smartphone app users have upgraded their shopping apps from a fermium usage to a premium version.
One of the biggest areas of growth for 2016 is shaping up to be in mobile commerce, with the consumer becoming increasingly receptive to new, ever more convenient ways of shopping, banking, stock trading, and so on. But right alongside all the new conveniences will be many new opportunities for cybercrime. Some of the risks that come with mobile commerce and payments are phone-based fraudulent communications such as text message scams, security/accessibility issues, with human nature playing a cameo role within these various scenes.
M-commerce makes it possible to buy your favorite movie tickets, booking air or train tickets for your next holiday or even doing bank transactions. With E-services like Internet banking and online share dealing also taking place through the mobile platform there is a growing concern for security that can make the transactions secure as in a physical world. To address these issues and others DIT is on the course of a coordinated M-Commerce initiative involving various stake holders to promote an eco-system for wider acceptance of m- payments and hence m- commerce both in urban and rural India.
M-Commerce users delight, along with well developed economies, now developing countries are also embracing the concept with surprising speed. With most of the common services accepted well by the English speaking markets, African countries like Cameroon, Congo, Ghana, Ethiopia, Kenya, etc. are taking a more liberal approach while drawing financial guidelines to promote the use of Mobile Commerce. This will surely add more vigor in the rapid growth of m-Commerce, expanding the market reach & accessibility for more commodities & services.
The essence of mobile commerce revolves around the idea of reaching customers, suppliers, and employees regardless of where they are located. Mobile commerce is about delivering the right information to the right place at the right time.
It gives users the ability to access the Internet from any location at any time, the capability to pinpoint an individual mobile terminal user’s location, the functionality to access information at the point of need, and a need- based data/information update capability.
Over the next few years, mobile commerce in Europe is expected to grow at an average compound annual rate of
42%. The way in which consumers purchase goods and services is changing significantly as new technologies permit the development of an increasing number of cashless payment solutions. There are various forms of mobile payment (payment, for which the payment data and the payment instruction is initiated, transmitted or confirmed via a mobile phone or device). They include payments via SMS, direct billing (by adding the payment to the monthly mobile phone bill), mobile web payments (using a credit/debit card or pre-registration at an online payment provider), and Near Field Communication (NFC). However some of the challenges to consumer protection, such as lack of interoperability between mobile payment options, personal data protection, digital identity theft and fraud, prevent greater consumer take-up of mobile payments. Unfair commercial practices in e- commerce relevant to mobile payments include misleading advertising, hidden payment obligation and IP tracking. Other consumer protection issues are dormant assets, lack of accessibility and readability of payment- related information, and concerns related to vulnerable consumers. While the current legislative framework is undergoing revision as a result of the European Commission's new proposal for a Directive on payment services in the internal market, some stakeholders voice concerns.
Mobile is the fastest-growing segment of the online commerce world. Today there are over 8.5 billion mobile phone subscribers in the world, making up an astounding 74 percent of the global population. With a projected 12.6 billion subscribers by 2020, more than 6.5 billion consumers will by then be using the devices to carry out complex financial transactions such as paying bills, buying and selling stocks and transferring money.
The worldwide number of users of mobile banking and related services is predicted to grow from 120 million users in 2010 at a compound annual growth rate of 91 percent to reach 1.9 billion users in 2016.
There are tremendous opportunities for financial institutions, payment processors, mobile operators and a number of entirely new industries in this rapidly evolving business segment.
After years of hearing of the arrival of mobile commerce, the promise has been fulfilled this year, driven largely by tablet adoption. Businesses realize that the revenue-generating potential of their customer-facing applications hinges on the ability to deliver convenient experiences and ensure strong performance across a widening range of mobile browsers and devices. In 2015 marketers must make ensuring high-quality mobile interactions with sites and applications a foremost priority.
Europe, Asia Pacific and the United States face many unique challenges given their respective positions with their embracing of m-commerce. However, there are also global challenges which include but are not limited to developing good research methodologies and robust models and appropriate products and services. For some industries such as healthcare m-commerce solutions may provide the answer to combat several dilemmas and provide superior quality cost effective healthcare. Clearly the challenges of mobility are not just technological we must not forget social and ethical aspects. Indeed m-commerce offers many exciting opportunities for research and industry to excel.
Mobile commerce has become the latest topic for today. Business organizations have been restlessly evaluating the revenue potential of the m-commerce market and developing business models to exploit the huge profit potential of this new market.
M-Commerce is believed to be driving fundamental changes in the way business is conducted in many industries, particularly in telecommunications, information technology, media and financial services. M-commerce is so important because it represents the extension of the Internet beyond the static terminal of the PC, or even the television, into a more nimble, anytime, anyplace and anywhere context.
Mobile commerce and growing demand for mobile micro payments for vending machines, subway and bus tickets, entrance to show and sporting events, tolls and such are likely to drive the move to 4G. Many operators trying to upgrade to 4G are still struggling with 2.5G and 3G upgrades and need new revenues to finance the move. Among the challenges they face is the need to upgrade their backhaul networks to handle the great increase in traffic generated by 3G and 4G. Mobile commerce has become the latest topic for today. Business organizations have been restlessly evaluating the revenue potential of the m-commerce market and developing business models to exploit the huge profit potential of this new market.
It is believed that in the next five years the mobile commerce market will continue to expand on a global level, as an increasing number of businesses worldwide switches to mobile commerce market in order to conduct daily business related tasks. Our report provides forecasts for the period 2016-2020 in terms of value for the worldwide mobile commerce market. The report also provides profiles of 400+ leading companies operating within the market. In addition, mobile commerce markets are forecast and analyses over the period 2016-2020.