Amazon operates a platform business model for video: it provides flexible services to consumers and content rights holders and is present in every part of the value chain. The Amazon Streaming Partner Programme (ASPP) allows content owners to offer their own subscriptions through Amazon Video, instead of offering their own SVoD service. Amazon Video Direct (AVD) allows independent producers to connect to customers and maximises Amazon’s content library.
This report provides:
- an understanding of the ASPP and AVD, and the competitive impact that these services have on traditional pay-TV services
- an insight into Amazon Video’s value chain and how it interacts with third parties
- an analysis of the pressure points in the relationship between content owners, operators and consumers, and how Amazon’s services impact these.