Communication Services in the Middle East and North Africa: Trends and Forecasts 2016–2021

  • ID: 3788674
  • Report
  • Region: Africa, Middle East, North Africa
  • 32 pages
  • Analysys Mason Group
1 of 5
Messaging Apps Have Overtaken SMS in Traffic – Over 11 Trillion Messages were Sent Through Apps in 2015
"Despite strong demand for OTT VoIP services, traffic substitution will be limited by strong regulation and improved pricing from operators during the forecast period."

This report provides an outlook on the mobile communication services market in the Middle East and North Africa (MENA) region, including country views for Morocco, Oman, Saudi Arabia and United Arab Emirates (UAE). It provides forecasts for voice and messaging services provided by both mobile network operators and over-the-top (OTT) providers.

This report provides:

- forecasts for operator services including VoLTE, Wi-Fi calling and IP messaging, as well as traditional voice and SMS services
- quantification of the level of substitution from traditional services to OTT alternatives
- user and traffic forecasts for communication services, including OTT voice and messaging
- an outlook for multi-device usage across smartphones, tablets and PCs/laptops
- data provided for the region as a whole and for Morocco, Oman, Qatar, Saudi Arabia and UAE
- detailed forecasts for Morocco, Oman, Saudi Arabia and UAE.

Key Metrics

Non-operator/OTT services

- Voice and messaging
- Active users by device type
- Outgoing traffic by device type

Operator traditional services

- Handsets
- Circuit-switched (CS) voice and SMS
- Outgoing traffic

Operator IP-based services

- Active users by service type:
-- VoLTE, Wi-Fi calling, IP messaging
- Outgoing traffic by service type
-- VoLTE, Wi-Fi calling, IP messaging
- Retail revenue
-- Voice and messaging
-- Average spend per user

Who should read this report?
- Strategy and planning executives who are responsible for mobile operators’ communication services strategies and partnerships with OTT players.
- Executives in mobile operators’ technology and innovations teams who are responsible for developing communication services.
-Marketing executives at vendors of communication services equipment and software, as it will help them understand the needs of their operator
customers and size the addressable market for their products.

READ MORE
Note: Product cover images may vary from those shown
2 of 5
Chapter Number.

5. Introduction
6. Executive summary
7. Worldwide trends
8. Worldwide: Messaging apps have overtaken SMS in traffic – over 11 trillion messages were sent through apps in 2015
9. Worldwide: OTT messaging services will be used by over 60% of the population by 2021
10. Worldwide: The platform proposition advanced by LINE and WeChat is spreading beyond core Asian markets
11. Worldwide: Smartphones will continue to be the dominant communication device
12. Worldwide: Strategic responses from operators vary markedly in different regions
13. Worldwide: Operators are migrating smartphone users to VoLTE services – nearly 2.4 billion subscribers are expected by 2021
14. Worldwide: Many operators are rolling out Wi-Fi calling, principally to improve indoor coverage
15. Worldwide: Google’s involvement may boost Rich Communications Services, but usage is likely to remain low
16. Regional trends
17. Middle East and North Africa: OTT services will dominate messaging and there is little appetite for operators to compete
18. Middle East and North Africa: Legacy voice will continue to dominate, but VoIP will represent a persistent challenge
19. Country-level trends
20. Morocco: The regulator’s tough approach to OTT VoIP services will slow adoption of high-speed data services
21. Oman: Adoption of OTT messaging will accelerate, while the growth of VoIP services will be subdued due to regulations
22. Saudi Arabia: Fierce competition on voice and data pricing leaves little room for operators to deter OTT players
23. United Arab Emirates: The outlook for IP messaging and voice is strong, despite operators’ efforts to reduce OTT appeal
24. Forecast methodology and assumptions
25. Forecast outputs and definitions
26. Forecast methodology

List of Figures
Figure 1: Messaging traffic, Middle East and North Africa, 2010–2021
Figure 2: Mobile voice traffic, Middle East and North Africa, 2010–2021
Figure 3: Messages sent by message type worldwide, 2010–2015
Figure 4: Messages sent by message type and number of OTT messaging active users worldwide, 2010–2021
Figure 5: Percentage of OTT messaging users by device worldwide, 2010–2021
Figure 6: Percentage of OTT voice users by device worldwide, 2010–2021
Figure 7: Retail revenue for operator mobile voice services worldwide , 2015–2021
Figure 8: Retail revenue for SMS services worldwide, 2015–2021
Figure 9: Active users of VoLTE services by region, 2015–2021
Figure 10: Wi-Fi calling service users and traffic worldwide, 2015–2021
Figure 11: Traffic for all mobile operator messaging services and number of operator-provided IP messaging service users worldwide, 2015–2021
Figure 12: Messaging traffic, Middle East and North Africa, 2010–2021
Figure 13: Mobile voice traffic, Middle East and North Africa, 2010–2021
Figure 14: Messaging traffic by message type, Morocco, 2010–2021
Figure 15: Messaging traffic by message type, Oman, 2010–2021
Figure 16: Messaging traffic by message type, Saudi Arabia, 2010–2021
Figure 17: Messaging traffic by message type, United Arab Emirates, 2010–2021
Figure 18: Overview of the main forecast outputs
Figure 19: Overview of the forecast methodology used in this report

Note: Product cover images may vary from those shown
3 of 5

Loading
LOADING...

4 of 5
- Morocco
- Oman
- Saudi Arabia
- United Arab Emirates
Note: Product cover images may vary from those shown
5 of 5
Note: Product cover images may vary from those shown
Adroll
adroll