Communication Services in Emerging Asia–Pacific: Trends and Forecasts 2016–2021

  • ID: 3788682
  • Report
  • Region: Asia Pacific
  • 30 pages
  • Analysys Mason Group
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China: WeChat Dominates the OTT Messaging Market – Operators have not Given Up, but their Focus is on VoLTE

FEATURED COMPANIES

  • China
  • India
  • Indonesia
  • Malaysia
  • Philippines
  • Thailand
  • MORE
"EMAP is the largest market for OTT communications, with over a billion active users of messaging apps at the end of 2015 – however, this will more than double to 2.5 billion by 2021."

This report provides an outlook on the mobile communication services market in the emerging Asia–Pacific (EMAP) region, including country views for China, Indonesia, Malaysia and the Philippines. It provides forecasts for voice and messaging services provided by both mobile network operators and over-the-top (OTT) providers.

This report provides:

- forecasts for operator services including VoLTE, Wi-Fi calling and IP messaging, as well as traditional voice and SMS services
- quantification of the level of substitution of traditional services by OTT alternatives
- user and traffic forecasts for communication services, including OTT voice and messaging
- an outlook for multi-device usage across smartphones, tablets and PCs/laptops
- data for the region as a whole and for China, India, Indonesia, Malaysia, the Philippines and Thailand
- detailed forecasts for China, Indonesia, Malaysia and the Philippines.

Key Metrics

Non-operator/OTT services

- Voice and messaging
- Active users by device type
- Outgoing traffic by device type

Operator traditional services

- Handsets
- Circuit-switched (CS) voice and SMS
- Outgoing traffic

Operator IP-based services

- Active users by service type:
-- VoLTE, Wi-Fi calling, IP messaging
- Outgoing traffic by service type
-- VoLTE, Wi-Fi calling, IP messaging
- Retail revenue
-- Voice and messaging
-- Average spend per user

Who Should Read this Report
- Strategy and planning executives who are responsible for mobile operators’ communication services strategies and partnerships with OTT players.
- Executives in mobile operators’ technology and innovations teams who are responsible for developing communication services.
- Marketing executives at vendors of communication services equipment and software, as it will help them understand the needs of their operator
customers and size the addressable market for their products.
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FEATURED COMPANIES

  • China
  • India
  • Indonesia
  • Malaysia
  • Philippines
  • Thailand
  • MORE
Chapter Number.

5. Introduction
6. Executive summary
7. Worldwide trends
8. Worldwide: Messaging apps have overtaken SMS in traffic – over 11 trillion messages were sent through apps in 2015
9. Worldwide: OTT messaging services will be used by over 60% of the population by 2021
10. Worldwide: The platform proposition advanced by LINE and WeChat is spreading beyond core Asian markets
11. Worldwide: Smartphones will continue to be the dominant communication device
12. Worldwide: Strategic responses from operators vary markedly in different regions
13. Worldwide: Operators are migrating smartphone users to VoLTE services – nearly 2.4 billion subscribers are expected by 2021
14. Worldwide: Many operators are rolling out Wi-Fi calling, principally to improve indoor coverage
15. Worldwide: Google’s involvement may boost Rich Communications Services, but usage is likely to remain low
16. Regional trends
17. Emerging Asia–Pacific: Continued strong growth is expected in the messaging market, attracting both local and global players
18. Emerging Asia–Pacific: An extra one billion mobile users will be the principal driver of traffic growth over the forecast period
19. Country-level trends
20. China: WeChat dominates the OTT messaging market – operators have not given up, but their focus is on VoLTE
21. Indonesia: LINE dominates the youth market – operators are focusing on improving LTE (and voice) coverage
22. Malaysia: Both competition between operators and the entry of converged players will popularise VoLTE
23. Philippines: Operators are partnering with OTT providers to drive smartphone growth and increase data usage
24. Forecast methodology and assumptions
25. Forecast outputs and definitions
26. Forecast methodology
27. About the authors

List of Figures
Figure 1: Messaging traffic, Emerging Asia–Pacific, 2010–2021
Figure 2: Mobile voice traffic, Emerging Asia–Pacific, 2010–2021
Figure 3: Messages sent by message type worldwide, 2010–2015
Figure 4: Messages sent by message type and number of OTT messaging active users worldwide, 2010–2021
Figure 5: Percentage of OTT messaging users by device worldwide, 2010–2021
Figure 6: Percentage of OTT voice users by device worldwide, 2010–2021
Figure 7: Retail revenue for operator mobile voice services worldwide , 2015–2021
Figure 8: Retail revenue for SMS services worldwide, 2015–2021
Figure 9: Active users of VoLTE services by region, 2015–2021
Figure 10: Wi-Fi calling service users and traffic worldwide, 2015–2021
Figure 11: Traffic for all mobile operator messaging services and number of operator-provided IP messaging service users worldwide, 2015–2021
Figure 12: Messaging traffic, Emerging Asia–Pacific, 2010–2021
Figure 13: Mobile voice traffic, Emerging Asia–Pacific, 2010–2021
Figure 14: Messaging traffic by message type, China, 2010–2021
Figure 15: Messaging traffic by message type, Indonesia, 2010–2021
Figure 16: Messaging traffic by message type, Malaysia, 2010–2021
Figure 17: Messaging traffic by message type, Philippines, 2010–2021
Figure 18: Overview of the main forecast outputs
Figure 19: Overview of the forecast methodology used in this report

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- China
- India
- Indonesia
- Malaysia
- Philippines
- Thailand

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