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Australia - Telecoms Market Analyses - Top Trends Moving into 2017- Product Image
Australia - Telecoms Market Analyses - Top Trends Moving into 2017- Product Image

Australia - Telecoms Market Analyses - Top Trends Moving into 2017

  • ID: 3789012
  • Report
  • July 2016
  • Region: Australia
  • 110 Pages
  • Paul Budde Communication Pty Ltd
The Fixed Telecoms Market in Australia Is Facing Some Serious Problems, As Evidenced by the Many Network Outages that Telstra Has Been Facing


  • Amazon
  • Optus
  • Telstra
  • TPG
  • Walmart
This annual publication provides analysis on the telecoms market moving into 2017. It includes forecasts, overviews and discussions on:

- Sluggish growth in overall telecoms market.
- Major growth go to the over the top services.
- Fibre infrastructure surpassed copper infrastructure.
- The need for NBN review in the wake of new fibre technologies.
- Videostreaming is the major broadband growth market.
- Wholesale market of data centres, connectivity, cloud computing and data analytics is merging.
- IoT and M2M will be a key driver in this trend.
- Mobile networks becoming fibre networks with last mile wireless access.
- Developments in 5G and higher spectrum range technologies.
- Smart city developments are heating up.
- Smart energy becomes more interconnected.

The telecommunications market continues its transformation into the industry underpinning the digital, sharing and interconnected economy. This transformation is mainly driven by the ongoing innovations and technological developments that are taking place. More often than not the industry itself is struggling to keep up with these rapid changes.

The convergence that we have been talking about for more than 20 years is now happening, but driven by disruption rather than well-considered strategies and marketing campaigns.

The internet companies have been able to embed many of the traditional telecoms services into their offerings, often at little or no cost to their customers. Telecommunications is a way for them to offer a range of other internet services and it is from these that they make their money.

As a consequence, the underlying infrastructure is increasingly becoming a national utility and it will soon be treated as such from a regulatory perspective. The New Zealand government has already foreshadowed such changes for its regulatory regime.

This, of course, is putting enormous pressure on the traditional industry. Overall the growth in this segment of the telco industry is stagnating, and often the only way to maintain profitability is through cost-cutting. On the positive side, innovations and technological developments allow these companies to be more cost-competitive.

While there is still a very large cost gap between the internet companies and the traditional telcos, the telcos are certainly getting better at becoming more efficient and effective. Another outcome of these pressures is the ongoing consolidation of the industry, a process that will continue in 2017.

Although their revenue might not be growing all that much, usage of their services is, and this allows them to maintain their pricing by offering more services for the same money. Here again, significant improvements in software and network efficiencies allow them to do so.

The fixed telecoms market in Australia is facing some serious problems, as evidenced by the many network outages that Telstra has been facing. The fact that failures keep recurring is a clear indication that the problem is complex. Our analysis of the situation is that since the announcement of the NBN in 2009, Telstra has (understandingly) been under-investing in its landline infrastructure, as the plan was for NBN Co to take over its infrastructure and replace it with FttH.

Subsequent changes in the plan, along with ongoing delays, have meant that the massive increase in traffic has still had to go over the old Telstra network, a network that has not been upgraded to a point where it can cope with such high increases in traffic.

In 2005 Australia occupied an already questionably low 25th position on the international country ladder in relation to broadband quality, and, depending on how one measures quality, it has now dropped to somewhere between the 50th and 60th position of this list. It is not too difficult to conclude that the infrastructure and the services that are being delivered over it are failing to handle the increase in user demand.

This is why there are ongoing network outages, most likely linked to congestions and network capacity issues at certain parts of the network. Over the last five years many ADSL services have gone backward in quality as this old technology cannot cope with user demand.

This is also a bad omen for the FttN network that has, in the meantime, replaced the FttH plan. This second-rate network, still based to a large extent on the old copper-based network, has its own capacity problems, which will become more evident over the next five years – by which time we will again have to start looking at an upgrade – this time to a full-blown FttH network. The report discusses many of these issues in more detail.

A worrying factor here is that the NBN is a monopoly and it is unclear how they will financially manage a move from FttN to FttH. It will also most likely require a massive write-off of its (by that time) $60 billion investment. A much better solution would be to stop rolling out FttN and start looking at Fttdp (fibre to the front doors of the premises). This is further explained and discussed in the report.
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  • Amazon
  • Optus
  • Telstra
  • TPG
  • Walmart
1. International insights and observations
1.1 Telecommunications and related issues
1.1.1 Analysis of the global telecoms industry in 2016
1.1.2 Net neutrality – a good step forward but there is more to come
1.1.3 The effect of American politics
1.1.4 The pros and cons of technological innovations
1.1.5 10Mbps has become the new minimum to support customer broadband
1.1.6 Countries around the world improving e-services through digital technologies
1.2 Digital and Social Media
1.2.1 The global streaming revolution is taking place
1.2.2 The Amazon and Walmart rivalry
1.2.3 The fickle nature of social networks – Twitter feeling the heat
1.3 Governance and security
1.3.1 Revisiting internet governance
1.3.2 The networked society and personal freedom
1.3.3 Government-industry collaboration is better than developing a surveillance state.
1.4 Social and economic issues
1.4.1 We are making a dent in global poverty
1.4.2 Intellectual revolutions
1.4.3 The Sharing and Networking Economy demonstrate the growing trust in online services
1.4.4 The maturing of the sharing economy
1.4.5 The world is in need of transformative solutions

2. Telecoms industry and market analyses
2.1 Statistical insights
2.2 Infrastructure issues
2.2.1 Australia bucking the global trend by increasing copper
2.2.2 Why we need fibre-to-the-farm
2.2.3 Is building FttH cheaper than upgrading the HFC networks
2.2.4 Councils should object to FttN
2.2.5 NBN critical in developing Australia’s first smart cities
2.2.6 Why Australia does need a gigabit network
2.3 Industry developments
2.3.1 ICT sectors are merging into a new wholesale platform for the networked economy
2.3.2 Will telcos become the OTT players in smart energy?
2.3.3 Wholesale access to the NBN promising benefits for Australia’s telcos
2.4 Cloud Computing, IoT and Big Data
2.4.1 Most M2M activity is taking place unnoticed
2.4.2 Cloud computing for the IoT
2.5 Regulations and strategies
2.5.1 Government regulations should not stop Australia from getting better broadband
2.5.2 Disrupting the disability sector
2.5.3 Is Australia ready for the shifts in the Asian economies?

3. The ongoing discussion of the NBN
3.1 Policies and strategies
3.1.1 FttH business model is gaining strength
3.1.2 The more fibre the better
3.1.3 Looking at fresh new options for the NBN
3.1.4 Economic Benefit of the National Broadband Network
3.1.5 Beyond the good and evil of the NBN
3.1.6 The end of the NBN – missed opportunity for the innovation agenda?
3.1.7 Current NBN business model is flawed
3.1.8 NBN – a win for grassroots democracy
3.1.9 NBN Co should open up its networks to others
3.1.10 Building Australia’s white elephant – cheap buy for white knight Telstra
3.2 Technology and infrastructure
3.2.1 The NBN – it should all be about capacity
3.2.2 NBN’s ‘not.so.Fast’ G.Fast
3.2.3 NBN company needs support to pursue FTTdp

4. Trend and analyses in the Mobile Market
4.1 Is 5G over-hyped?
4.2 Expect revived competition in the Australian mobile market
4.3 Spectrum review and mobile affordability
4.4 Mobile ads eating into people’s data usage
4.5 Australian MNOs aiming for near-national LTE coverage
4.6 Mobile video streaming emphasising need for solid network capabilities

5. Company analyses
5.1 Telstra going from strength to strength
5.2 Telstra’s market share still above 60%
5.3 Telstra remains the master of the game
5.4 Optus looking for a new identity
5.5 Support for TPG’s opposition to broadband regulation
5.6 The 2nd tier telco market remains under pressure
5.7 Consolidation in the 2nd tier telco market continues

6. Smart Cities
6.1 Smart people are the key to smart cities
6.2 The government’s $50 million competitive smart city and smart suburb program
6.3 Midsize cities are ready for the government’s multi billion dollar smart city fund
6.4 The complexity of multifunctional smart city projects
6.5 The rocky road of city transformation
6.6 Smart Cities and the open data dilemma
6.7 Are blockchains the solution to financing smart cities?
6.8 Fairfax data underlines the need for smart cities
6.9 Strategic smart city insights from my European tour

7. Digital Society – Digital Economy
7.1 Video streaming and Pay TV
7.1.1 The debate on the survival of pay TV
7.1.2 Pay TV market under increasing threat from Video Streaming market
7.2 The Apps and Entertainment market continues to evolve
7.3 Commercial and economie issues
7.3.1 High competition in the mobile and digital advertising sectors
7.3.2 Blockchain and Smart Contracts – building on the Bitcoin platform
7.3.3 E-retailing: don’t slow down progress – create it
7.3.4 Is advertising the price we have to pay for free services?
7.4 Technologies
7.4.1 Waiting 30 years for smart homes and still counting
7.4.2 VR demand set to grow, but little prospect for telcos
7.4.3 Robots vs the sharing economy
7.5 The Digital Society
7.5.1 Will STEM and flipped classrooms lead the e-education transformation?
7.5.2 Be aware aware of mediacracy

8. Smart Energy
8.1 Radical changes for electricity utilities
8.2 Electricity utilities and IoT
8.3 Smart grids and blockchains
8.4 Call for national coordinated policies for EVs
8.5 Now is the time to review smart meter/smart grid strategies
8.6 Moving from smart grids and smart meters towards smart cities and smart communities
8.7 Problems ahead for the smart meter rollout in NSW
8.8 Forget fibre – what about electricity?

Note: Product cover images may vary from those shown


  • Amazon
  • Optus
  • Telstra
  • TPG
  • Walmart
Mobile keeps on moving ahead and here the story for Australia is significantly better. The country is right at the top of the international ladder in relation to the quality and the coverage of its mobile (broadband) network. Prices are above the international average, but so are the services. While mobile and fixed will always exist in parallel, there is no doubt that with a faltering fixed network and an excellent mobile network, mobile will give fixed a run for its money.

However the reality for the success of mobile broadband is that the network will rely more and more on fibre. In the end most mobile stations will have to be connected to a fibre optic network in order to cope with the volume of traffic. 5G will create an even denser mobile tower infrastructure than the one that is already in place, with mobile stations starting to appear on many city building and many street corners (connected to often private city fibre networks). In the end the mobile network will be a fibre network with a fairly short wireless access signal to the end-users.

Mobile technologies are not hampered by telecom monopolies and here also technology is moving ahead quickly. For example, massive-MIMO technology is evolving rapidly and is ideally suited for the 24, 60, 70 and 80 GHz spectrum bands that will become available for commercial services over coming years; such technologies are well-suited for very high broadband services in densely populated areas.

Because of the confusing fixed line situation in Australia it could well be that in many parts of its cities true fast broadband will be delivered over deep fibre with these new last-mile wireless technologies.

Digital, sharing, interconnected economy

As stated at the beginning, telecoms is now all about the digital, sharing and interconnected economy and the infrastructure for this is a combination of ICT. This development requires a full integration of high-speed broadband telecom networks, cloud computing data analytics and data centres. As a result we see what had previously been separate industry sectors merging into one. We see data centre companies building fibre infrastructure; cloud computing merging with data centres; and indeed several companies including all of these services within their offerings.

This is also where IoT and M2M are important – linking sensor, devices and other elements to the telecoms network. These developments are opening up the way to smart cities and communities, smart grids, smart farms, smart factories, smart homes and buildings …. the list goes on.

Key to the successful outcome of these new developments is data analytics. This is needed to operate our increasingly complex society and economy more efficiently and effectively; and it is critical in the delivery of the services that are creating better lifestyle opportunities for all.

These developments also pose their own risks. As societies and economies become more dependent on them it makes us more vulnerable, especially if the underlying ICT infrastructure is not sufficiently robust. Issues such as cybercrime and cyberwar are also becoming more worrying, and, in a society moving increasingly towards populist politics, misuse of data for reasons linked to racism, hatred, violence are becoming real – especially as those who are promoting it have access to telecoms and the internet that is equal to those whose aim it is to use these technologies for the betterment of society.

So there is a responsibility for the industry to take these issues into account.
Note: Product cover images may vary from those shown
- Amazon
- Optus
- Telstra
- Walmart
Note: Product cover images may vary from those shown