2016 India Luxury Travel Consumer Report

  • ID: 3789183
  • Report
  • Region: Asia Pacific, India
  • 116 pages
  • Agility Research & Strategy
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This India market report is based on findings from the Affluent Insights Luxury Travel Survey which was fielded online in India in April/May 2016.

We interviewed 307 respondents, all of the respondents were defined as affluent with minimum annual household income.

All respondents have travelled internationally for leisure or business in the past 12 months.

Key Implications to Brands:

Top destinations for planned trips in the next 12 months for India travellers:

1. Los Angeles
2. London
3. Paris
4. Sydney
5. Dubai
6. Hong Kong
7. New York
8. Singapore
8. Melbourne
10. Bangkok

- Indian source travel is showing great growth and continuing potential. There has been a notable increase in optimism for the coming 12 months among Indians, 9 in 10 Indians say they are likely to travel more in the upcoming months.

- Indian travellers are looking for luxury. The new Indian traveller has a positive outlook for the coming year, especially in terms of disposable income, and spending on luxury goods, and are travelling more luxuriously.
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1. Introduction

2. Study methodology and sample

3. Executive summary of findings

4. Section A: Luxury Purchase Behaviour and Travel
- Agreement to statements on future outlook
- Luxury Purchase Motivations
- Luxury Purchase Preferences
- Luxury through Digital Channels

5. Section B: Luxury Consumption
- Categories purchased in the last 12 months
- Categories planning to purchase in next 12 months
- Next Big purchase for market

6. Section C: Travel Destinations and Travel Brands
- Top 3 Holiday Destinations Abroad
- Top 3 Hotel Brands
- Top 3 Cruise lines
- Top 3 Airlines

7. Section D: Travel Behavior
- Number of Trips in the past 12 months - Leisure & Business
- Class of service for air travel
- Travel preferences
- "very influential" factors in destination choice
- Popular Travel Experiences and Activities
- Popular Destinations and Activities from Each Market

8. Section E: How Travel is Researched and Booked
- How Travel is Researched and Booked
- Websites Used to Research/Book Travel in Each Market

9. Section F: Right Media to Reach the Affluent
- Sources of Awareness: Top 3

10.Frequency of Use of Social Media Channels
- Appendix A: Details on Luxury Products Brands
- Appendix B: Details on Travel Destinations and Brands
- Appendix C: Details on Right Media to Reach the Affluent
- Appendix D: Profiling and Demographics
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