2016 Singapore Luxury Travel Consumer Report

  • ID: 3789185
  • Report
  • Region: Asia Pacific, Singapore
  • 116 pages
  • Agility Research & Strategy
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This Singapore market report is based on findings from the Affluent Insights™ Luxury Travel Survey which was fielded online in Singapore in April/May 2016.

We interviewed 306 respondents, all of the respondents were defined as affluent with minimum annual household income.

All interviewed respondents have travelled internationally for leisure or business in the past 12 months.

Extract of Key Implications to Brands:

Top destinations for planned trips in the next 12 months for Singaporean travellers:

1. Tokyo
2. Hong Kong
3. Bangkok
4. Seoul
5. Taipei
6. Bali
7. Kuala Lumpur
8. Osaka
9. Sydney
10. Melbourne

- Singaporean are optimistic about increasing travel. Singaporean travelers remain highly optimistic about the coming next 12 months. 3 out of 5 believe their family life will be better, they will have more disposable income, and almost 4 in 5 continue to be more likely to travel abroad for a vacation.

- You need to meet consumer expectations about luxury. Higher quality provided by luxury brands increasingly remains the main reason to buy them, and uniqueness and exclusivity are quickly gaining in importance. Luxury brands are also used by most to elevate one’s status.
Note: Product cover images may vary from those shown
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1. Introduction

2. Study methodology and sample

3. Executive summary of findings

4. Section A: Luxury Purchase Behaviour and Travel
- Agreement to statements on future outlook
- Luxury Purchase Motivations
- Luxury Purchase Preferences
- Luxury through Digital Channels

5. Section B: Luxury Consumption
- Categories purchased in the last 12 months
- Categories planning to purchase in next 12 months
- Next Big purchase for market

6. Section C: Travel Destinations and Travel Brands
- Top 3 Holiday Destinations Abroad
- Top 3 Hotel Brands
- Top 3 Cruise lines
- Top 3 Airlines

7. Section D: Travel Behavior
- Number of Trips in the past 12 months - Leisure & Business
- Class of service for air travel
- Travel preferences
- "very influential" factors in destination choice
- Popular Travel Experiences and Activities
- Popular Destinations and Activities from Each Market

8. Section E: How Travel is Researched and Booked
- How Travel is Researched and Booked
- Websites Used to Research/Book Travel in Each Market

9. Section F: Right Media to Reach the Affluent
- Sources of Awareness: Top 3

10. Frequency of Use of Social Media Channels
- Appendix A: Details on Luxury Products Brands
- Appendix B: Details on Travel Destinations and Brands
- Appendix C: Details on Right Media to Reach the Affluent
- Appendix D: Profiling and Demographics
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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