2016 China Luxury Travel Consumer Report - Product Image

2016 China Luxury Travel Consumer Report

  • ID: 3789186
  • Report
  • Region: Asia Pacific, China
  • 118 pages
  • Agility Research & Strategy
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This Chinese market report is based on findings from the Affluent Insights Luxury Travel Survey which was fielded online in China in April/May 2016.

We interviewed 300 respondents, all of the respondents were defined as affluent with minimum annual household income:

- 50% of respondents make more than CNY 350,000 and 10% make more than CNY 1 Million
- All respondents have travelled internationally for leisure or business in the past 12 months.

Extract of Key Implications to Brands:

Top destinations for planned trips in the next 12 months for Chinese travellers:

1. Paris
2. Maldives
3. Tokyo
4. Dubai
5. Seoul
6. Sydney
7. Singapore
8. Osaka
9. Taipei
10. Hong Kong

- We can expect Chinese source travel to continue growing. While there is a small downward tick in optimism for the coming 12 months, 4 in 5 Chinese travellers think they are likely to travel more next year than they did last year.

- You need to meet travelers expectations of luxury. The new Chinese traveller is increasingly seeking luxury in the way they travel - 7 in 10 Affluent Chinese plan to travel more luxuriously and spend more on luxury items.

- You need to adjust to shifting expectations about luxury. While superior quality is the primary motivation for using luxury brands, uniqueness and exclusivity are gaining in importance. Chinese males expect luxury brands also to offer a superior customer experience.
Note: Product cover images may vary from those shown
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1. Introduction

2. Study methodology and sample

3. Executive summary of findings

4. Section A: Luxury Purchase Behaviour and Travel
- Agreement to statements on future outlook
- Luxury Purchase Motivations
- Luxury Purchase Preferences
- Luxury through Digital Channels

5. Section B: Luxury Consumption
- Categories purchased in the last 12 months
- Categories planning to purchase in next 12 months
- Next Big purchase for market

6. Section C: Travel Destinations and Travel Brands
- Top 3 Holiday Destinations Abroad
- Top 3 Hotel Brands
- Top 3 Cruise lines
- Top 3 Airlines

7. Section D: Travel Behavior
- Number of Trips in the past 12 months - Leisure & Business
- Class of service for air travel
- Travel preferences
- "very influential" factors in destination choice
- Popular Travel Experiences and Activities
- Popular Destinations and Activities from Each Market

8. Section E: How Travel is Researched and Booked
- How Travel is Researched and Booked
- Websites Used to Research/Book Travel in Each Market

9. Section F: Right Media to Reach the Affluent
- Sources of Awareness: Top 3

10. Frequency of Use of Social Media Channels
- Appendix A: Details on Luxury Products Brands
- Appendix B: Details on Travel Destinations and Brands
- Appendix C: Details on Right Media to Reach the Affluent
- Appendix D: Profiling and Demographics
Note: Product cover images may vary from those shown
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