2016 Taiwan Luxury Travel Consumer Report

  • ID: 3789188
  • Report
  • Region: Asia Pacific, Taiwan
  • 116 pages
  • Agility Research & Strategy
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This Taiwan market report is based on findings from the Affluent Insights Luxury Travel Survey which was fielded online in Taiwan in April/May 2016.

We interviewed 307 respondents, all of the respondents were defined as affluent with minimum annual household income.

All interviewed respondents have travelled internationally for leisure or business in the past 12 months.

Key Implications to Brands:

Top destinations for planned trips in the next 12 months for Taiwanese travellers:

1. Tokyo
2. Hong Kong
3. Osaka
4. Seoul
5. Shanghai
6. Seoul
7. Singapore
8. Bangkok
9. Beijing
10. Bali

- We can continue to expect growth in outbound travel from Taiwan. Despite a small general decline in optimism for the coming 12 months, travel expectations remain robust. Almost 8 in 10 Taiwanese travellers think they are likely to travel more next year than they did last year.

- You need to meet travellers’ changing expectations of luxury. Even though quality, uniqueness, and sustainability remain the top motivators for luxury purchase, exclusivity, brand recognition, and how people they look up to use them are reasons slowly increasing in popularity.
Note: Product cover images may vary from those shown
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1. Introduction

2. Study methodology and sample

3. Executive summary of findings

4. Section A: Luxury Purchase Behaviour and Travel
- Agreement to statements on future outlook
- Luxury Purchase Motivations
- Luxury Purchase Preferences
- Luxury through Digital Channels

5. Section B: Luxury Consumption
- Categories purchased in the last 12 months
- Categories planning to purchase in next 12 months
- Next Big purchase for market

6. Section C: Travel Destinations and Travel Brands
- Top 3 Holiday Destinations Abroad
- Top 3 Hotel Brands
- Top 3 Cruise lines
- Top 3 Airlines

7. Section D: Travel Behavior
- Number of Trips in the past 12 months - Leisure & Business
- Class of service for air travel
- Travel preferences
- "very influential" factors in destination choice
- Popular Travel Experiences and Activities
- Popular Destinations and Activities from Each Market

8. Section E: How Travel is Researched and Booked
- How Travel is Researched and Booked
- Websites Used to Research/Book Travel in Each Market

9. Section F: Right Media to Reach the Affluent
- Sources of Awareness: Top 3

10. Frequency of Use of Social Media Channels
- Appendix A: Details on Luxury Products Brands
- Appendix B: Details on Travel Destinations and Brands
- Appendix C: Details on Right Media to Reach the Affluent
- Appendix D: Profiling and Demographics
Note: Product cover images may vary from those shown
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