2016 Malaysia Luxury Travel Consumer Report

  • ID: 3789189
  • Report
  • Region: Asia Pacific, Malaysia
  • 116 pages
  • Agility Research & Strategy
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This Malaysia market report is based on findings from the Affluent Insights Luxury Travel Survey which was fielded online in Malaysia in April/May 2016.

We interviewed 304 respondents, all of the respondents were defined as affluent with minimum annual household income.

All respondents have travelled internationally for leisure or business in the past 12 months.

Key Implications to Brands:

Top destinations for planned trips in the next 12 months for Malaysian travellers:

1. Tokyo
2. Seoul
3. Singapore
4. Sydney
5. Melbourne
6. Bangkok
7. Hong Kong
8. Taipei
9. Maldives
10. Perth

- We can expect outbound travel to grow despite general decrease in planned consumption. Although there is a negative outlook across most metrics, including the decrease in confidence on having more disposable income in the future, the Malaysian traveller expects to travel more than they did last year.

- Luxury use is becoming more prosocial. While superior quality remains the primary motivation for using luxury brands, it has fallen in importance. Factors that are increasing in importance include recognisability and the use of the brand by people the individual looks up to.
Note: Product cover images may vary from those shown
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1. Introduction

2. Study methodology and sample

3. Executive summary of findings

4. Section A: Luxury Purchase Behaviour and Travel
- Agreement to statements on future outlook
- Luxury Purchase Motivations
- Luxury Purchase Preferences
- Luxury through Digital Channels

5. Section B: Luxury Consumption
- Categories purchased in the last 12 months
- Categories planning to purchase in next 12 months
- Next Big purchase for market

6. Section C: Travel Destinations and Travel Brands
- Top 3 Holiday Destinations Abroad
- Top 3 Hotel Brands
- Top 3 Cruise lines
- Top 3 Airlines

7. Section D: Travel Behavior
- Number of Trips in the past 12 months - Leisure & Business
- Class of service for air travel
- Travel preferences
- "very influential" factors in destination choice
- Popular Travel Experiences and Activities
- Popular Destinations and Activities from Each Market

8. Section E: How Travel is Researched and Booked
- How Travel is Researched and Booked
- Websites Used to Research/Book Travel in Each Market

9. Section F: Right Media to Reach the Affluent
- Sources of Awareness: Top 3

10. Frequency of Use of Social Media Channels
- Appendix A: Details on Luxury Products Brands
- Appendix B: Details on Travel Destinations and Brands
- Appendix C: Details on Right Media to Reach the Affluent
- Appendix D: Profiling and Demographics
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown