2016 Japan Luxury Travel Consumer Report - Product Image

2016 Japan Luxury Travel Consumer Report

  • ID: 3789191
  • Report
  • Region: Asia Pacific, Japan
  • 116 pages
  • Agility Research & Strategy
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This Japan market report is based on findings from the Affluent Insights Luxury Travel Survey which was fielded online in Japan in April/May 2016.

We interviewed 307 respondents, all of the respondents were defined as affluent with minimum annual household income.

All interviewed respondents have travelled internationally for leisure or business in the past 12 months.

Key Implications to Brands:

Top destinations for planned trips in the next 12 months for Japanese travelers:

1. Hawaii
2. Singapore
3. New York
4. Taipei
5. Bali
6. Paris
7. Hong Kong
8. London
9. Sydney
10. Los Angeles

- We can expect Japanese source travel to be strong in the near future. There is an evident rise in optimism for the coming 12 months, with 6 in 10 Japanese travelers likely to travel more next year than they did last year.

- You need to meet travelers expectations of luxury. The new Japanese traveler has an invigorated outlook for the coming year, especially in terms of luxury travel and luxury spending.

- You need to adapt to changing expectations about luxury. Social responsibility further cements its place as the top motivation for using luxury brands, but higher quality and uniqueness are also highly important and continues to rise in importance.
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1. Introduction

2. Study methodology and sample

3. Executive summary of findings

4. Section A: Luxury Purchase Behaviour and Travel
- Agreement to statements on future outlook
- Luxury Purchase Motivations
- Luxury Purchase Preferences
- Luxury through Digital Channels

5. Section B: Luxury Consumption
- Categories purchased in the last 12 months
- Categories planning to purchase in next 12 months
- Next Big purchase for market

6. Section C: Travel Destinations and Travel Brands
- Top 3 Holiday Destinations Abroad
- Top 3 Hotel Brands
- Top 3 Cruise lines
- Top 3 Airlines

7. Section D: Travel Behavior
- Number of Trips in the past 12 months - Leisure & Business
- Class of service for air travel
- Travel preferences
- "very influential" factors in destination choice
- Popular Travel Experiences and Activities
- Popular Destinations and Activities from Each Market

8. Section E: How Travel is Researched and Booked
- How Travel is Researched and Booked
- Websites Used to Research/Book Travel in Each Market

9. Section F: Right Media to Reach the Affluent
- Sources of Awareness: Top 3

10. Frequency of Use of Social Media Channels
- Appendix A: Details on Luxury Products Brands
- Appendix B: Details on Travel Destinations and Brands
- Appendix C: Details on Right Media to Reach the Affluent
- Appendix D: Profiling and Demographics
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