Car Retailing in Turkey - Growth Environment Analysis

  • ID: 3795173
  • Report
  • Region: Turkey
  • 76 Pages
  • Frost & Sullivan
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OEMs Will Follow Up on the Omni-channel Approach and Integrate with the Digital World, and Online Car Sales are Expected by 2025
This study analyzes the future of car retailing in Turkey. The study provides a strategic overview of Mega Trends and their disruptive impact on automotive retail and consists of a strategic overview of the Turkish passenger car and light commercial vehicle market and its participants. The description of eRetail in Turkey and how it relates to the automotive sector are highlighted. Analyses and examples are provided of the bricks and clicks approach, from volume OEMs to premium OEMs. This study focuses on the future online, mobile, digital, and physical omni-channel approach.

Objectives

- Provide a strategic overview of global Mega Trends and their disruptive impact on automotive retail

- Highlight the top transformational shifts in automotive retail

- Demonstrate OEM activities and their current and future new cars and parts retail strategies

- Explain the impact of the future of automotive retail through case studies

- Analyze current and future digital retail market scenarios in market positioning and technology trends

- Discuss strategic conclusions and recommendations
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1. Executive Summary
  • Light Vehicle Sales Breakdown by Vehicle Segment and Brand
  • Clicks in Car Retailing - OEM Approach
  • New Auto Retail Formats in Turkey
  • Executive Summary - Integration of Clicks into Bricks
  • Executive Summary - Case Study: Audi Omni-channel
  • Waves of Technology in Turkey
  • Traditional and Virtual Car-buying Sales Processes
  • Online-Offline Aspects in the Automotive Customer Lifecycle
  • Online Automotive Retailers in Turkey
  • Executive Summary - 3 Big Predictions
2. Research Scope, Objectives, Background, and Methodology

3. Mega Trends Influencing the Future of Car Retailing
  • Mega Trends Influencing the Future of Car Retailing
  • Urbanization - Macro-to-micro Implications in Turkey
  • Connectivity and Convergence
  • Bricks and Clicks in Retailing
  • Social Trends - The Gen Y Phenomenon
  • Social Trends - Highest Working-age Population in Turkey
  • Internet Users in Turkey
  • What the Clicks Trend Means for Brands Today?
4. Drivers and Restraints
  • Market Drivers
  • Drivers Explained
  • Market Restraints
  • Restraints Explained
  • Timeline of SCT Rate Changes for the Car Industry
5. Definition of eRetailing
  • eRetailing Landscape in Turkey
  • Top Online Retailers
6. Overview of the eRetailing Model for Light Vehicles
  • The Bricks Trend in Car Retailing - Turkey
  • eRetailing Model for PCs
  • The Clicks Trend in Car Retailing - Volume Segment OEMs
  • The Clicks Trend in Car Retailing - Premium Segment OEMs
  • Social Media Fact Sheet of Key OEMs
  • Digital Touchpoints of a New Customer’s Journey
  • Online-Offline Aspects in the Automotive Customer Lifecycle
7. Overview of the Automotive Market in Turkey
  • Light Vehicle Sales
  • Light Vehicle Sales Breakdown by Vehicle Segment and Brand
  • Light Vehicle Parc
  • Online Automotive Retail in Turkey
  • Online Automotive Retailers in Turkey
8. Future Omni-channel and Digital Retailing Strategies in the Automotive Industry
  • New Automotive Retail Channels
  • Traditional and Virtual Car-buying Sales Processes
  • Delivery of Online Retailed Cars
  • Off-store Digital Lead Generation Channels
  • Customer Touchpoint Examples
  • Car Configurators
  • New Auto Retail Formats in Turkey
  • New Auto Retail Formats in Turkey - Exclusive Showrooms
  • New Auto Retail Formats in Turkey - Virtual Stores
  • New Auto Retail Formats in Turkey - Lifestyle Store
  • New Auto Retail Formats in Turkey - Pop-up Stores
  • Omni-channel Approach - Key Future Aspects to be Implemented
  • New Business Models Drive Sales and Support of OEMs - Data Mining
  • Case Study - Audi Omni-channel: Bricks
  • Case Study - Audi Omni-channel: Clicks
9. Conclusions
  • The Last Word - 3 Big Predictions
  • Top 5 Growth Opportunities
  • Legal Disclaimer
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- Audi
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