Drawing on a three-year research project conducted by the Rice University Building Institute, Joe M. Powell incorporates the experience and wisdom of over 80 international market leaders.
This book answers the following two questions:
1. What are the critical performance characteristics of the world's most competitive companies?
2. What will be required to join the next generation of global market leaders?
Order your copy today and discover the answers.
Introduction: Shaping the Build Environment.
Chapter 1. Vision.
Chapter 2. Values.
Chapter 3. Competitive Focus.
Chapter 4. Category Ownership.
Chapter 5. Persistent Branding.
Chapter 6. Marketing Breakthroughs.
Chapter 7. High-Impact People.
Chapter 8. New Strategic Relationships.
Quoted Industry Leaders.