The South Korean cuisine is well accustomed to the idea of dog meat, a tradition celebrated annually in the form of dog meat festivals. The incessant pressure from public forced the Korean government to adopt a more animal-friendly stance thereby leading to increased pet adoptions across the nation. This societal change towards animals is fostering the trend of pet humanization, wherein pets are cared for on human lines. These both factors are driving the market higher as consumers now prefer specialized or commercial foods to leftovers. The other important driver for the market is the increase in elderly, single, and recently married populations. These people usually prefer pets for companionship, security, or as a healthy distraction for their kids. The increase in disposable incomes and the societal acceptance of pets into restaurants and apartments are the other important drivers for the market. AnchorThe increasing complexity of product preparation is leading to the presence of many allergens in pet foods; this is an important constraint for the market. This has also led to increased government regulations concerning food labeling and ingredient content.
The South Korean market is witnessing a rapid surge in the e-commerce sector as is a global leader in internet sales in 2014. The quick market penetration, ease of access and flexibility offered by the Internet is helping both the established players as well as the new comers. The hectic lifestyle of the Koreans and the high discounts offered by most sites are favoring the move towards online sales. The sale of pet food via internet was around $XX million in 2014, accounting to over 21% of the overall pet food market and is expected to grow at XX% between the years 2015 and 2020, reaching €68.5 million by 2020 surpassing various other sales channels.
The market is segmented based on product type, animal type, price segment, and sales channel. In terms of value ‘Pet Meal’ accounts for over 45% of the product market share, followed by ‘Treats/Snacks’. Over 90% of the pet meals are dry foods, while wet food account for only 7% of the total pet meals. Despite high costs, wet food is expected to grow at CAGR of 6.3% due to the aggressive marketing as pet-friendly products. Availability of grain-free products is limited in Korea. Regular carbohydrate and grain rich foods constitute over 80% of the market. Digestive issues faced by pets spiked the popularity for grain-free foods, in turn driving the market towards a faster 6.7% CAGR for the coming 5 years. ‘Organic products’ is the fastest growing sector due to increased health awareness among the pet owners. Increasing incidence of allergies and infections is causing a surge in sales of therapeutic and functional foods, with the segment expected to grow at CAGR of XX%. Liquid foods are also expected to pick up due to the increasing incidence of pet obesity; this segment is expected to grow at XX%.
Based on the animal type, Dog food is the major market with around XX% share and a growth in cat adoption is expected with cat food market estimated to grow at a CAGR of XX% for the next 5 years. Although economic foods are the major market, the increase in income levels is enabling many consumers to go for high end, premium foods. On the basis of sales channels, grocery stores and small shops registered the maximum amount of retail sales in 2014. As mentioned earlier Internet sales are expected to outgrow these traditional setups.
Around 60% of the Korean market is dependent on Multinationals, with the major players being Royal Canin, Mars Korea, and Nestle Purina. In the online domain Gmarket, Alibaba and Fillable dog food offer a variety of pet products.
This Report Offers:
- Market Definition for the specified topic along with identification of key drivers and restraints for the market.
- Market analysis for the South Korea Pet Food Market, with region specific assessments and competition analysis on a global and regional scale.
- Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies, which can influence the market on a global and regional scale.
- Extensively researched competitive landscape section with profiles of major companies along with their share of markets.
- Identification and analysis of the Macro and Micro factors that affect the South Korea Pet Food Market on both global and regional scale.
- A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.
Why Should You Buy This Report?
- For getting a comprehensive overview of the South Korea Pet Food Market
- To gain wide-ranging information about the major players in this industry and the strategies adopted by them.
- To gain an insight about the major countries/regions in which this industry is blooming and also identify the regions, which are untapped.
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1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definition
2. Research Approach and Methodology
2.2 Research Designs
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering and Econometric Modelling
2.4.4 Expert Validation
3. Market Dynamics
3.1.1 Pet Refinement/ Humanization influencing the purchasing decisions
3.1.2 Changing perception of consumer towards pet health
3.1.3 Increasing trend of nuclear family
3.1.4 Increasing sales from Therapeutic pet food
3.2.1 Issues with regulatory
3.2.2 Pets increasing obesity
3.2.3 Pet allergies
3.3.1 Growing demand for innovative pet food
3.3.2 Increasing online sales and home delivery
3.3.3 Growth in demand for natural and organic pet foods
3.4 Porter's Five Forces Analysis
3.4.1 Bargaining Power of Suppliers
3.4.2 Bargaining Power of Buyers
3.4.3 Threats of New Entrants
3.4.4 Threats of Substitute Products and Services
3.4.5 Degree of Competition
4. Market Segmentation
4.1 By Product
4.1.1 Dry Pet Foods
188.8.131.52 Grain Free
4.1.2 Wet Pet Foods
184.108.40.206 Grain Free
4.1.3 Veterinary Diets
4.1.5 Liquid Food
4.1.6 Organic Product
4.2 By Pricing
4.2.1 Economic Segment
4.2.2 Premium Segment
4.2.3 Super Premium Segment
4.3 By Animal Type
4.3.4 Other Animals
4.4 By Ingredients Type
4.4.1 Animal Derived
4.4.2 Plant Derived
4.4.3 Cereals and Cereal Derivatives
4.5 By Sales Channels
4.5.1 Specialized Pet Shops
4.5.2 Internet Sales
4.5.4 Others (Grocery, Non-Grocery Stores)
5. Competitive Landscape
5.1 Market Shares of Leading Players
5.2 Strategies Adopted by Leading Players
6. Company Profiles
6.1 Mars Inc
6.2 Nestle SA (Purina)
6.3 Colgate Palmolive ( Hill's Pet Nutrition)
6.4 Uni-Charm Corp
6.5 Nutriara Alimentos Ltda
6.6 InVivo NSA
6.7 Agrolimen Sa
6.8 Mogiana Alimentos SA
6.9 Heristo AG
6.12 J.M.Sucker (Big Heart)
6.13 Diamond Pet Foods
6.14 Blue Buffalo
6.15 Merrick Pet Care
6.16 Sunshine Mills
6.17 Ainsworth Pet Nutrition
6.18 Yamahisa Pet Care
6.19 Debifu Pet Products Co. Ltd
- Nestle SA (Purina)
- Colgate Palmolive ( Hill's Pet Nutrition)
- Uni-Charm Corp
- Nutriara Alimentos Ltda
- InVivo NSA
- Agrolimen Sa
- Mogiana Alimentos SA
- Heristo AG
- J.M.Sucker (Big Heart)
- Diamond Pet Foods
- Blue Buffalo
- Merrick Pet Care
- Sunshine Mills
- Ainsworth Pet Nutrition
- Yamahisa Pet Care
- Debifu Pet Products Co. Ltd