Consumer Attitudes and Online Retail Dynamics in Indonesia, 2015-2020

  • ID: 3798311
  • Report
  • Region: Indonesia
  • 80 pages
  • GlobalData
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As of 2015, Retail Sales Reached IDR3,316,048 Billion, which were Largely Driven by Strong Domestic Consumption
Summary

Indonesia is one of the toughest e-commerce markets in South East Asia to live up to its e-commerce potential. For example, Indonesian law doesn’t allow foreign direct investment in local retail e-commerce companies. Also, according to a report from investment bank UBS, the current credit card penetration in Indonesia is only at 6%. With a lack of solid payment, logistics and without the Internet infrastructure in place, the ingredients that are required to create a strong e-commerce market in Indonesia is still very much underway.

Key Findings

- The Internet in Indonesia is yet to witness a strong growth

- Fixed Broadband Is Not Fully Developed Yet In Indonesia

- High Smartphone Penetration Set to Boost M-Commerce

- Apparel, accessories, luggage and leather goods was the largest product group

Synopsis

“Consumer Attitudes and Online Retail Dynamics in Indonesia, 2015-2020” provides data for historic and forecast online retail sales, and also includes information on the business environment and country risk related to Indonesia’s online retail environment. In addition, it analyzes the key consumer trends influencing Indonesia’s online retail industry.

What else does this report offer?

- It provides in-depth analysis of the latest trends in online consumer shopping, covering the factors driving online shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design

- Market insights based on consumer trends, changing economic and demographic factors, and other macroeconomic factors

- Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential context on the penetration of online sales by product groups, how growth has developed over time, and key factors, with forecasts that will drive this market in the future

Reasons To Buy

- Improve market and strategic planning using highly granular, forward-looking market data across 26 categories under nine product groups that include: Apparel, Accessories, Luggage and Leather Goods, Books, News and Stationery, Electricals and Electronics, Food and Grocery, Health & Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment

- Understand which products will be the major winners and losers in the online arena in the coming years

- Get an in-depth analysis of the latest trends in online retailing in Indonesia, covering the factors driving online spending across the categories

- Learn from best practice approaches outlined in the case studies of leading online retailers by examining their unique retailing attitudes and reviewing innovative retailers,

- which provides insights and ideas to remain competitive and profitable
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Note: Product cover images may vary from those shown
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1 Introduction
1.1 What is this Report About?
2 Executive Summary
3 Market at a glance
4 Market Context
4.1 Overview of Indonesia’s Online Shopping Environment
4.1.1 The Internet in Indonesia Is Yet To Witness a Strong Growth
4.1.2 Fixed Broadband Is Not Fully Developed Yet In Indonesia
4.1.3 High Smartphone Penetration Set to Boost M-Commerce
4.2 Consumer Attitudes and Behavior
4.2.1 How Smartphones and M-Commerce Affect E-Commerce in Indonesia
4.2.2 What Indonesians Do When They Are Online
4.2.3 The Need for a Well-Integrated Multichannel Retailing Strategy
5 Online Channel Dynamics
5.1 The Online Channel’s Share of Total Retail Sales
5.1.1 Indonesia online vs. offline channel forecasts
5.1.2 Online penetration: global and regional comparisons
5.2 Channel Dynamics
5.2.1 Indonesia’s retail channel dynamics - future performance
5.2.2 Channel group share development
5.2.3 Individual channel performance
5.3 Category Dynamics
5.3.1 Online vs. offline retail sales comparison by category group, 2015
5.3.2 Online retail market dynamics by category
5.3.3 Online retail sales share by category group
5.3.4 Food and Grocery Categories: market size and forecasts
5.3.5 Electrical and Electronics categories: market size and forecasts
5.3.6 Music, Video, and Entertainment Software categories: market size and forecasts
5.3.7 Apparel, Accessories, Luggage, and Leather Goods categories: size and forecasts
5.3.8 Books, News, and Stationery categories: Market Size and Forecasts
5.3.9 Sports and Leisure Equipment categories: market size and forecasts
5.3.10 Furniture and Floor Coverings categories: market size and forecasts
5.3.11 Home and Garden categories: market size and forecasts
5.3.12 Health & Beauty categories: market size and forecasts
6 Case Studies: Leading Online Retailers in Indonesia
6.1 Retailer 1: Elevenia
6.1.1 Business Description
6.1.2 Site Experience
6.2 Retailer 2: MatahariMall
6.2.1 Business Description
6.2.2 Site Experience
6.3 Innovative Retailers in Indonesia
6.3.1 MAPeMall and Its Digital Marketing Strategy
7 Appendix
7.1 Definitions
7.1.1 This report provides 2015 actual sales; while forecasts are provided for 2016-2020
7.2 Summary Methodology
7.2.1 Overview
7.2.2 The triangulated market sizing method
7.2.3 Industry surveys in the creation of retail market data
7.2.4 Quality control and standardized processes
7.3 About the Author
7.4 Disclaimer

List of Tables

Table 1: Online Retail Sales in Indonesia, 2015 and 2020
Table 2: Indonesia Offline vs. Online Retail Sales and Forecast (IDR billion), 2010-2020
Table 3: Indonesia Offline vs. Online Retail Sales and Forecast (US$ billion), 2010-2020
Table 4: Indonesia Offline vs. Online Retail Sales and Forecast (% Share), 2010-2020
Table 5: Indonesia Online Sales vs. Global Average, 2010, 2015, and 2020
Table 6: Indonesia Online Sales vs. Asia-Pacific, 2010, 2015, and 2020
Table 7: Indonesia Overall Retail Segmentation (IDR billion) by Channel Group, 2010-2020
Table 8: Indonesia Channel Retail Sales and Forecast (IDR billion) by Channel Group, 2010-2020
Table 9: Indonesia Channel Retail Sales and Forecast (US$ billion) by Channel Group, 2010-2020
Table 10: Indonesia Channel Retail Sales and Forecast (% Share) by Channel Group, 2010-2020
Table 11: Indonesia Channel Retail Sales and Forecast (IDR billion) by Channel, 2010-2020
Table 12: Indonesia Channel Retail Sales and Forecast (US$ billion) by Channel, 2010-2020
Table 13: Indonesia Retail Sales Split (IDR million), Online vs. Offline, 2015
Table 14: Indonesia Retail Sales Split (US$ million), Online vs. Offline, 2015
Table 15: Indonesia Online Retailers Market Dynamics by Category Group, 2010-2020
Table 16: Indonesia Online Retail Sales and Forecast (IDR million) by Category Group, 2010-2020
Table 17: Indonesia Online Retail Sales and Forecast (US$ million) by Category Group, 2010-2020
Table 18: Indonesia Total and Online Retail Sales in Food and Grocery Categories (IDR million), 2010-2020
Table 19: Indonesia Total and Online Retail Sales in Food and Grocery Categories (US$ million), 2010-2020
Table 20: Indonesia Total and Online Retail Sales in Electrical and Electronics Categories (IDR million), 2010-2020
Table 21: Indonesia Total and Online Retail Sales in Electrical and Electronics Categories (US$ million), 2010-2020
Table 22: Indonesia Total and Online Retail Sales in Music, Video and Entertainment Categories (IDR million), 2010-2020
Table 23: Indonesia Total and Online Retail Sales in Music, Video and Entertainment Categories (US$ million), 2010-2020
Table 24: Indonesia Total and Online Retail Sales in Apparel, Accessories, and Luxury Categories (IDR million), 2010-2020
Table 25: Indonesia Total and Online Retail Sales in Apparel, Accessories and Luxury Categories (US$ million), 2010-2020
Table 26: Indonesia Total and Online Retail Sales in Books, News and Stationery Categories (IDR million), 2010-2020
Table 27: Indonesia Total and Online Retail Sales in Books, News and Stationery Categories (US$ million), 2010-2020
Table 28: Indonesia Total and Online Retail Sales in Sports and Leisure Equipment Categories (IDR million), 2010-2020
Table 29: Indonesia Total and Online Retail Sales in Sports and Leisure Equipment Categories (US$ million), 2010-2020
Table 30: Indonesia Total and Online Retail Sales in Furniture and Floor Coverings Categories (IDR million), 2010-2020
Table 31: Indonesia Total and Online Retail Sales in Furniture and Floor Coverings Categories (US$ million), 2010-2020
Table 32: Indonesia Total and Online Retail Sales in Home and Garden Products Categories (IDR million), 2010-2020
Table 33: Indonesia Total and Online Retail Sales in Home and Garden Products Categories (US$ million), 2010-2020
Table 34: Indonesia Total and Online Retail Sales in Health and beauty Categories (IDR million), 2010-2020
Table 35: Indonesia Total and Online Retail Sales in Health and beauty Categories (US$ million), 2010-2020
Table 36: Indonesia Exchange Rate IDR-US$ (Annual Average), 2010-2015
Table 37: Indonesia Exchange Rate IDR-US$ (Annual Average), 2016-2020 Forecasts
Table 38: Channel Definitions
Table 39: Category Definitions

List of Figures

Figure 1: Share of Online Retail Sales in Total Retail Sales, 2015 and 2020
Figure 2: GDP Value and Growth (IDR billion, %), 2010-2015
Figure 3: Indonesia GDP Growth Rate, 2015-2020
Figure 4: Gross Domestic Savings Rate (% of GDP), 2005-2015
Figure 5: Total Number of Internet Users and Penetration (Millions, %), 2005-2015
Figure 6: Total Number of Fixed Broadband Users and Penetration (Millions, %), 2005-2015
Figure 7: Total Number of Mobile Phone Subscriptions and Penetration (Millions, %), 2005-2015
Figure 8: Regional Mobile Broadband Users and its Penetration, 2012 and 2017
Figure 9: Regional Mobile Broadband Users and its Penetration, 2012 and 2017
Figure 10: Indonesia Online and Offline Retail Sales and Forecast (IDR billion), 2010-2020
Figure 11: Indonesia Online Sales vs. Global Average (% of Total Retail), 2010, 2015, and 2020
Figure 12: Indonesia Online Sales vs. Asia-Pacific (% of Total Retail)
Figure 13: Overall Retail Market Dynamics by Channel Group, 2010-2020
Figure 14: Indonesia Retail Sales and Forecast (IDR billion) by Channel Group, 2010-2020
Figure 15: Indonesia Retail Sales, Online vs. Offline, 2015
Figure 16: Indonesia Online Retailers Market Dynamics by Category Group, 2010-2020
Figure 17: Indonesia Online Retail Sales and Forecast (IDR million) by Category Group, 2010-2020
Figure 18: elevenia.co.id: Approach to using online space
Figure 19: elevenia.co.id: Organization and Layout
Figure 20: elevenia.co.id: Promotions and coupons and encouraging frequency of touch
Figure 21: elevenia.co.id: Promotions, and special offers on the main page
Figure 22: elevenia.co.id: Payment options
Figure 23: elevenia.co.id: Customer reviews
Figure 24: elevenia.co.id: Customer ratings
Figure 25: elevenia.co.id: M-commerce
Figure 26: mataharimall.com: Approach to using online space
Figure 27: mataharimall.com: Organization and Layout
Figure 28: mataharimall.com: Promotions page
Figure 29: facebook.com: Coupons, promotions and deals on a s-commerce website
Figure 30: mataharimall.com: Vouchers page sorted based on the category
Figure 31: mataharimall.com: Types of payment options
Figure 32: mataharimall.com: Types of payment options
Figure 33: The Triangulated Market Sizing Methodology
Note: Product cover images may vary from those shown
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- Elevenia
- MatahariMall
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