Home and Garden Products Retailing in Brazil - Market Summary & Forecasts; Comprehensive Overview of the Market, Consumer, and Competitive Context, with Retail Sales Value and Forecasts to 2020

  • ID: 3798354
  • Report
  • Region: Brazil
  • 65 pages
  • GlobalData
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Sales of Home and Garden Products Accounted for 7.2% of Overall Sales in 2015

FEATURED COMPANIES

  • Camicado
  • Casa & Construção
  • Casas Bahia
  • Citylar
  • Dell Anno
  • Dicico
  • MORE
Summary

“Home and Garden Products Retailing in Brazil - Market Summary & Forecasts” report provides a detailed analysis of retail sales from 2010 to 2020 across key channels in Brazil.

Key Findings

- Surge in the number of millionaires and the emerging middle class will continue to make Brazil a major retail destination

- Brazilian retail sales to reach BRL1,811 billion by 2020

- Brazil’s decreasing housing deficit, along with the growing number of households, complement the growth of home and garden specialist retailers

- The retail market for home and garden products in Brazil is estimated to grow at a CAGR of 5.06% over the forecast period

- The propensity to spend on lifestyle and home improvement products has been rising with increasing exposure to latest trends.

- Home improvement was the largest category within the home and garden products group, accounting for 58.9% of the home and garden products retail market in 2015.

- 1.8 million new housing units are expected to be developed annually, to cover the housing shortage by 2022 which is expected to boost the demand for home and garden products market

Synopsis

“Home and Garden Products Retailing in Brazil - Market Summary & Forecasts” is a detailed sector report providing a comprehensive analysis of the emerging trends, forecasts and opportunities to 2020. It contains:

- A thorough analysis of consumer trends changing economic and population factors

- Both qualitative and quantitative insights and analysis of the shifting home and garden products retail dynamics for gardening and outdoor living, home improvement, and homewares from 2010 to 2020

- Sales of home and garden products through the following channels from 2010 to 2020: Home improvement and gardening supplies retailers; hypermarkets, supermarkets and hard-discounters; home furniture and homewares retailers; department stores; value, variety stores and general merchandise retailers; online; other specialist retailers; cash and carries and warehouse clubs; electrical and electronics specialists; other general and non-specialist direct retailers; convenience stores (including Independents) and gas stations

- An overview of key home and garden products retailers operating across Brazil and their presence across distribution channels

Reasons To Buy

Get immediate access to:

- Brazil home and garden market performance across key channels - accurate, reliable data for companies already operating in and those wishing to enter the market t

- Performance of individual product categories, across key channels from 2010, with forecasts until 2020 - pinpoint the fastest growing categories in a market witnessing robust growth

- Vital economic and population trends, key consumer and technology trends influencing the retail market -explore novel opportunities that allow you to align your product offerings and strategies to meet demand

- Critical insights into Brazil shoppers - what stores do shoppers prefer? Have the right insights to beat off the competition by effectively promoting to lucrative market segments

- Analysis of key international and domestic players operating in the home and garden products market - including store counts and revenues that give you a competitive edge - identify opportunities to improve market share
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FEATURED COMPANIES

  • Camicado
  • Casa & Construção
  • Casas Bahia
  • Citylar
  • Dell Anno
  • Dicico
  • MORE
1 Introduction
1.1 What is this Report About?
2 Executive Summary & Outlook
3 Market Context
3.1 Brazil is an economy with many questions
3.1.1 Retail sector will experience a change in game plan
3.1.2 Consistent decline in savings rate is a good sign for retail spending
3.1.3 Service remains the dominant sector for employment
3.1.4 Fluctuations in unemployment rate are expected to continue
3.1.5 Roaring inflation is a cause of concern
3.1.6 Household consumption expenditure is driving the retail market
3.2 Steady increase in population is a healthy sign for the retail market
4 Brazil Shoppers
4.1 Olympics, FIFA World Cup and Carnivals- There’s always a reason for retail sales to get bigger in Brazil
4.2 The strength of the Brazilian online commerce
4.3 Tourism and opportunities in Brazil’s retail sector
4.4 The rise and fall of the best-selling electronics in Brazil
5 Doing Business in Brazil
5.1 Summary
5.1.1 Bureaucracy
5.1.2 Business culture
5.1.3 Geography
5.1.4 Infrastructure and logistics
5.2 Key taxation policies
5.2.1 Corporate income tax (IRPJ - Imposto de Renda sobre Pessoa Jurídica)
5.2.2 Withholding tax
5.2.3 Value added tax (VAT)
6 Retail - Product Sectors
6.1 Product Sector Analysis
6.1.1 Home and Garden Products
6.2 Home and Garden Products Category Overview
6.2.1 Home and Garden Products by Channel
6.2.2 Home and Garden Products by Category
6.3 Home and Garden Products Category Analysis
6.3.1 Gardening and Outdoor Living
6.3.2 Home Improvement
6.3.3 Homewares
6.4 Major Retailers
6.4.1 Home and Garden Products
7 Appendix
7.1 Definitions
7.1.1 This report provides 2015 actual sales; while forecasts are provided for 2016-2020
7.2 Summary Methodology
7.2.1 Overview
7.2.2 The triangulated market sizing method
7.2.3 Industry surveys in the creation of retail market data
7.2.4 Quality control and standardized processes
7.3 About the Author
7.4 Disclaimer

List of Tables

Table 1: Brazil Home and Garden Products Retail Sales (BRL mn), by Channel Group, 2010-2015
Table 2: Brazil Home and Garden Products Retail Sales Forecast (BRL mn), by Channel Group, 2015-2020
Table 3: Brazil Home and Garden Products Retail Sales (US$ mn), by Channel Group, 2010-2015
Table 4: Brazil Home and Garden Products Retail Sales Forecast (US$ mn), by Channel Group, 2015-2020
Table 5: Brazil Home and Garden Products Retail Segmentation (% value), by Channel Group, 2010-2020
Table 6: Brazil Home and Garden Products Retail Sales (BRL mn), by Category, 2010-2015
Table 7: Brazil Home and Garden Products Retail Sales Forecast (BRL mn), by Category 2015-2020
Table 8: Brazil Home and Garden Products Retail Sales (US$ mn), by Category, 2010-2015
Table 9: Brazil Home and Garden Products Retail Sales Forecast (US$ mn), by Channel Group, 2015-2020
Table 10: Brazil Home and Garden Products Retail Segmentation (% value), by Category, 2010-2020
Table 11: Brazil Gardening and Outdoor Living Retail Sales (BRL mn), by Channel Group, 2010-2015
Table 12: Brazil Gardening and Outdoor Living Retail Sales Forecast (BRL mn), by Channel Group, 2015-2020
Table 13: Brazil Gardening and Outdoor Living Retail Sales (US$ mn), by Channel Group, 2010-2015
Table 14: Brazil Gardening and Outdoor Living Retail Sales Forecast (US$ mn), by Channel Group, 2015-2020
Table 15: Brazil Gardening and Outdoor Living Retail Segmentation, by Channel Group, 2010-2020
Table 16: Brazil Home Improvement Retail Sales (BRL mn), by Channel Group, 2010-2015
Table 17: Brazil Home Improvement Retail Sales Forecast (BRL mn), by Channel Group, 2015-2020
Table 18: Brazil Home Improvement Retail Sales (US$ mn), by Channel Group, 2010-2015
Table 19: Brazil Home Improvement Retail Sales Forecast (US$ mn), by Channel Group, 2015-2020
Table 20: Brazil Home Improvement Retail Segmentation, by Channel Group, 2010-2020
Table 21: Brazil Homewares Retail Sales (BRL mn), by Channel Group, 2010-2015
Table 22: Brazil Homewares Retail Sales Forecast (BRL mn), by Channel Group, 2015-2020
Table 23: Brazil Homewares Retail Sales (US$ mn), by Channel Group, 2010-2015
Table 24: Brazil Homewares Retail Sales Forecast (US$ mn), by Channel Group, 2015-2020
Table 25: Brazil Homewares Retail Segmentation, by Channel Group, 2010-2020
Table 26: Key Home and Garden Products Retailers in Brazil
Table 27: Brazil Exchange Rate R$-US$ (Annual Average), 2010-2015
Table 28: Brazil Exchange Rate R$-US$ (Annual Average), 2016-2020
Table 29: Channel Definitions
Table 30: Category Definitions

List of Figures

Figure 1: GDP Values (Current US$) billion, 2010-2015
Figure 2: Growth Rate of GDP (Constant US$), 2010-2015
Figure 3: GDP Value and Growth (R$ billion, %), 2010-2015
Figure 4: Forecasts for GDP Value and Growth (R$ billion, %), 2015-2020
Figure 5: Personal Savings (%), 2005-2015
Figure 6: Share of Employment by Sector (%), 2005 and 2015
Figure 7: Unemployment Rate (%), 2005-2015
Figure 8: Inflation rate (annual %) 2005-2015
Figure 9: Household Consumption Expenditure of Brazil (R$ billion), 2005 and 2015
Figure 10: Household Consumption Expenditure of Major Countries (US$ Billion), 2015
Figure 11: Growth of Household Consumption Expenditure (%), 2005-2015
Figure 12: Total Population and Growth Rate (Millions, %), 2005-2020
Figure 13: Population Split by Gender (%), 2015 and 2020E
Figure 14: Population Split by Age Group (%), 2015 and 2020E
Figure 15: Per Capita Spend on Retail (R$), 2005 and 2015
Figure 16: Per Capita Spend (R$) on Retail by Age Group (%), 2005 and 2015
Figure 17: Rural and Urban Populations (% of total population) 2005, 2015E and 2020E
Figure 18: Major cities with high spend on retail
Figure 19: Doing Business in Brazil
Figure 20: Share of Home and Garden Products in overall Retail 2015 and 2020
Figure 21: Retail Sales Value and Growth (R$ billion, %) of Home and Garden Products 2015-2020
Figure 22: Spend-per-Head on Home and Garden Products 2015 and 2020
Figure 23: Online Spend in Home and Garden Products 2015-2020
Figure 24: Online Share of total Home and Garden Products Spend 2015 and 2020
Figure 25: Spending per Channel in Home and Garden Products (%) 2015 and 2020
Figure 26: Brazil Home and Garden Products Retail Sales and Forecast (BRL mn), by Channel Group, 2010-2020
Figure 27: Brazil Home and Garden Products Retail Market Dynamics, by Channel Group, 2010-2020
Figure 28: Brazil Home and Garden Products Retail Sales and Forecast, by Channel Group, 2010-2020
Figure 29: Brazil Home and Garden Products Retail Market Dynamics, by Category 2010-2020
Figure 30: Brazil Gardening and Outdoor Living Retail Sales and Forecast (BRL mn), by Channel Group, 2010-2020
Figure 31: Brazil Home Improvement Retail Sales and Forecast (BRL mn), by Channel Group, 2010-2020
Figure 32: Brazil Homewares Retail Sales and Forecast (BRL mn), by Channel Group, 2010-2020
Figure 33: The Triangulated Market Sizing Methodology
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- Camicado
- Casa & Construção
- Casas Bahia
- Citylar
- Dell Anno
- Dicico
- Insinuante
- Leroy Merlin
- Telhanorte
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