Asia-Pacific Chia Seeds Market - Growth, Trends and Forecasts (2016 - 2021)

  • ID: 3802712
  • Report
  • 95 pages
  • Mordor Intelligence
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The Asia-Pacific Chia Seeds Market is expected to reach USD XX million by 2021 from USD 28 million in 2015, registering a CAGR of XX% during the forecasted period, from 2016 to 2021. Chia is popping up in everything from cereals to yogurt. The protein and fiber-rich seed is poised to become the next big superfood. Chia provides an energy boost and the seeds can be paired suitably with gluten-free grains such as quinoa and buckwheat.

Chia seeds are grain seeds with various nutritional properties. Chia seeds are rich in omega-3, fiber and protein, are a good source of minerals and are gluten free. Currently due to high demand and relatively low supply of chia seeds, value of chia and chia containing products are much higher as compared to canola, soy and flax seeds. It is forecasted that the demand for chia seeds is going to increase drastically in the Asia-Pacific region in the coming five years.

Now a days chia seeds are utilized by various industries including functional food, animal feed and cosmetics. However the food industry soars above the rest when it comes to consumption. In food and beverage industry chia seeds are getting promoted as packed superfood and as supplements in bakeries, in cereals, muesli bars, peanut butter and beverages.

The major factors driving the industry include the growing demand of cereals, snacks and beverages, increasing demand of healthy food ingredients, rising awareness about gluten free diet, easy transportation and long shelf life. Chia seeds have advantages over competitive products like flax seeds, as chia seeds need not to be grounded and there is no issue of rancidity as in the case of flax. Chia seeds have the same omega-3 content as flax seeds and it is predicted that chia seeds will be replacing the flax seed market in the coming decade. However, high price fluctuation is the only restraint for the growth of the market. Market’s high demand to supply ratio is making the market more lucrative for investors, and is creating opportunities for growth of the market. Looking at the growing popularity of superfoods over the past decade, the market seems to hold unlimited potential for growth.

Organic chia seeds segment has been identified as the interesting segment by the importers due to the ever emerging demand of organic products in the market. In Asia-Pacific, Australia is the largest producer and consumer of chia seeds. Strong domestic marketing campaigns have led to an increase in demand of chia seeds in Australia. The other markets with potential for growth in Asia-Pacific are Japan, China and India. These countries are witnessing a high consumer inclination towards superfoods. In 2013, Asia-Pacific saw 18% of the global chia food and drink launches, and Australia witnessed the largest launches in the region.

The major companies dominating the market include Chiatrition Chia Seeds(Australia), The Chia co (Australia), Glanbia Nutritionals (US), Original Chia (Denmark), Naturya, US Chia,AHD International, LLCand Heartland Chiaamong others.

Key Deliverables in the Study:

- Market analysis for the Asia-Pacific chia seed market, with region specific assessments and competition analysis.
- Market definition along with the identification of key drivers and restraints.
- Identification of factors instrumental in changing the market scenarios, rising prospective opportunities, and identification of key companies that can influence this market.
- Extensively researched competitive landscape section with profiles of major companies along with their market shares.
- Identification and analysis of the macro and micro factors that affect the Asia Pacific chia seed market.
- A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.
- A wide-ranging knowledge and insights about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market.
- Insights on the major countries/regions in which this industry is blooming and identification of the regions that are still untapped.

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1. Introduction
1.1 Key Deliverables of the study
1.2 Study Assumptions
1.3 Market Definition
2. Research Approach & Methodology
2.1 Introduction
2.2 Research Designs
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering and Econometric Modelling
2.4.4 Expert Validation
3. Key Findings
4. Market Overview
4.1 Introduction
4.2 Market Dynamics
4.3 Drivers
4.3.1 Easy availability in region
4.3.2 Increasing demand of healthy food ingredients
4.3.3 Advantage over flex seeds
4.3.4 Rising demand for animal feed
4.4 Restraints
4.4.1 High price fluctuation
4.5 Opportunities
4.5.1 Applications in various industries
4.5.2 More demand and less production
4.6 Porter’s Five Force Analysis
4.6.1 Bargaining Powers of Buyers
4.6.2 Bargaining Powers of Suppliers
4.6.3 Threat of New Entrants
4.6.4 Threat from Substitute products
4.6.5 Competition Rivalry
4.7 Supply Chain Analysis
4.8 Industrial Policies and Government Regulations
5. Competitive Analysis
5.1 Competitive Environment
5.2 Key Players Profiles and Market Share
5.2.1 Chiatrition Chia Seeds (Australia)
5.2.2 The Chia co (Australia)
5.2.3 Glanbia Nutritionals (US)
5.2.4 Original Chia (Denmark)
5.2.5 Naturya
5.2.6 US Chia
5.2.7 AHD International, LLC
5.2.8 Heartland Chia
6. Market Segmentation
6.1 China
6.1.1 Market Value
6.1.2 Consumption Analysis
6.1.3 Production Analysis
6.1.4 Analysis of Import (Value, Quantity and Major Trade Partners)
6.1.5 Analysis of Export (Value, Quantity and Major Trade Partners)
6.1.6 Analysis of Prices and its Seasonality (Producer/Wholesale/Retail)
6.2 Japan
6.2.1 Market Value
6.2.2 Consumption Analysis
6.2.3 Production Analysis
6.2.4 Analysis of Import (Value, Quantity and Major Trade Partners)
6.2.5 Analysis of Export (Value, Quantity and Major Trade Partners)
6.2.6 Analysis of Prices and its Seasonality (Producer/Wholesale/Retail)
6.3 India
6.3.1 Market Value
6.3.2 Consumption Analysis
6.3.3 Production Analysis
6.3.4 Analysis of Import (Value, Quantity and Major Trade Partners)
6.3.5 Analysis of Export (Value, Quantity and Major Trade Partners)
6.3.6 Analysis of Prices and its Seasonality (Producer/Wholesale/Retail)
6.4 Australia
6.4.1 Market Value
6.4.2 Consumption Analysis
6.4.3 Production Analysis
6.4.4 Analysis of Import (Value, Quantity and Major Trade Partners)
6.4.5 Analysis of Export (Value, Quantity and Major Trade Partners)
6.4.6 Analysis of Prices and its Seasonality (Producer/Wholesale/Retail)
7. Abbreviations
8. Disclaimer

List of Tables

1: Asia-Pacific: Chia Seeds Market Revenue, by Country, 2012-2021 (USD Million)
2: China: Chia Seeds Market Revenue, 2012-2021 (USD Million)
3: China: Chia Seeds Consumption, 2012-2021 (Tonnes)
4: China: Chia Seeds Production, 2012-2021 (Tonnes)
5: China: Chia Seeds Import Quantity in Tons and Value in 1000 USD, 2012-2021
6: China: Chia Seeds Export Quantity in Tons and Value in 1000 USD, 2012-2021
7: India: Chia Seeds Market Revenue, 2012-2021 (USD Million)
8: India: Chia Seeds Consumption, 2012-2021 (Tonnes)
9: India: Chia Seeds Production, 2012-2021 (Tonnes)
10: India: Chia Seeds Import Quantity in Tons and Value in 1000 USD, 2012-2021
11: India: Chia Seeds Export Quantity in Tons and Value in 1000 USD, 2012-2021
12: Japan: Chia Seeds Market Revenue, 2012-2021 (USD Million)
13: Japan: Chia Seeds Consumption, 2012-2021 (Tonnes)
14: Japan: Chia Seeds Production, 2012-2021 (Tonnes)
15: Japan: Chia Seeds Import Quantity in Tons and Value in 1000 USD, 2012-2021
16: Japan: Chia Seeds Export Quantity in Tons and Value in 1000 USD, 2012-2021
17: Australia: Chia Seeds Market Revenue, 2012-2021 (USD Million)
18: Australia: Chia Seeds Consumption, 2012-2021 (Tonnes)
19: Australia: Chia Seeds Production, 2012-2021 (Tonnes)
20: Australia: Chia Seeds Import Quantity in Tons and Value in 1000 USD, 2012-2021
21: Australia: Chia Seeds Export Quantity in Tons and Value in 1000 USD, 2012-2021
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