Now a days chia seeds are utilized by various industries including functional food, animal feed and cosmetics. However the food industry soars above the rest when it comes to consumption. In food and beverage industry chia seeds are getting promoted as packed superfood and as supplements in bakeries, in cereals, muesli bars, peanut butter and beverages.
The major factors driving the industry include the growing demand of cereals, snacks and beverages, increasing demand of healthy food ingredients, rising awareness about gluten free diet, easy transportation and long shelf life. Chia seeds have advantages over competitive products like flax seeds, as chia seeds need not to be grounded and there is no issue of rancidity as in the case of flax. Chia seeds have the same omega-3 content as flax seeds and it is predicted that chia seeds will be replacing the flax seed market in the coming decade. However, high price fluctuation is the only restraint for the growth of the market. Market’s high demand to supply ratio is making the market more lucrative for investors, and is creating opportunities for growth of the market. Looking at the growing popularity of superfoods over the past decade, the market seems to hold unlimited potential for growth.
Organic chia seeds segment has been identified as the interesting segment by the importers due to the ever emerging demand of organic products in the market. Currently, organic chia seeds occupy the XX% of the market share. It has been predicted, that in the coming years, chia ingredients will be dominating in sea salts, rice, sunflower oil, oats and flaxseeds.
US is the largest chia seed market and it imports more than 15000 tons of chia seeds annually. The import of chia seeds in US has increased 7.5 times since 2011. In 2013, North America witnessed a huge number of new chia seed based food and beverage launches, with US accounting for 47% of launches and Canada for 18% of the launches. It is forecasted that the demand for chia based products are going to increase due to the increasing awareness for superfoods in the region.
The major companies dominating the market include Glanbia Nutritionals (US), Original Chia (Denmark), NaturkostÜbelhör (Germany/Mexico), Benexia (Chile), Naturya, US Chia among others.
Key Deliverables in the Study:
- Market analysis for the North America chia seed market, with region specific assessments and competition analysis.
- Market definition along with the identification of key drivers and restraints.
- Identification of factors instrumental in changing the market scenarios, rising prospective opportunities, and identification of key companies that can influence this market.
- Extensively researched competitive landscape section with profiles of major companies along with their market shares.
- Identification and analysis of the macro and micro factors that affect the North Americanchia seed market.
- A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.
- A wide-ranging knowledge and insights about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market.
- Insights on the major countries/regions in which this industry is blooming and identification of the regions that are still untapped.
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1.1 Key Deliverables of the study
1.2 Study Assumptions
1.3 Market Definition
2. Research Approach & Methodology
2.2 Research Designs
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering and Econometric Modelling
2.4.4 Expert Validation
3. Key Findings
4. Market Overview
4.2 Market Dynamics
4.3.1 Increasing demand of healthy food ingredients
4.3.2 Advantage over flex seeds
4.3.3 Rising demand for animal feed
4.4.1 High price fluctuation
4.5.1 Applications in various industries
4.5.2 More demand and less production
4.6 Porter’s Five Force Analysis
4.6.1 Bargaining Powers of Buyers
4.6.2 Bargaining Powers of Suppliers
4.6.3 Threat of New Entrants
4.6.4 Threat from Substitute products
4.6.5 Competition Rivalry
4.7 Supply Chain Analysis
4.8 Industrial Policies and Government Regulations
5. Competitive Analysis
5.1 Competitive Environment
5.2 Key Players Profiles and Market Share
5.2.1 Glanbia Nutritionals (US)
5.2.2 Original Chia (Denmark)
5.2.3 Naturkost Übelhör (Germany/Mexico)
5.2.4 Benexia (Chile)
5.2.6 US Chia
5.2.7 Heartland Chia
6. Market Segmentation
6.1 North America
18.104.22.168 Market Value
22.214.171.124 Consumption Analysis
126.96.36.199 Production Analysis
188.8.131.52 Analysis of Import (Value, Quantity and Major Trade Partners)
184.108.40.206 Analysis of Export (Value, Quantity and Major Trade Partners)
220.127.116.11 Analysis of Prices and its Seasonality (Producer/Wholesale/Retail)
18.104.22.168 Market Value
22.214.171.124 Consumption Analysis
126.96.36.199 Production Analysis
188.8.131.52 Analysis of Import (Value, Quantity and Major Trade Partners)
184.108.40.206 Analysis of Export (Value, Quantity and Major Trade Partners)
220.127.116.11 Analysis of Prices and its Seasonality (Producer/Wholesale/Retail)
18.104.22.168 Market Value
22.214.171.124 Consumption Analysis
126.96.36.199 Production Analysis
188.8.131.52 Analysis of Import (Value, Quantity and Major Trade Partners)
184.108.40.206 Analysis of Export (Value, Quantity and Major Trade Partners)
220.127.116.11 Analysis of Prices and its Seasonality (Producer/Wholesale/Retail)
List of Tables
1: North America Chia Seeds Market Revenue, by Country, 2012-2021 (USD Million)
2: USA: Chia Seeds Market Revenue, 2012-2021 (USD Million)
3: USA: Chia Seeds Consumption, 2012-2021 (Tonnes)
4: USA: Chia Seeds Production, 2012-2021 (Tonnes)
5: USA: Chia Seeds Import Quantity in Tons and Value in 1000 USD, 2012-2021
6: Canada: Chia Seeds Export Quantity in Tons and Value in 1000 USD, 2012-2021
7: Canada: Chia Seeds Market Revenue, 2012-2021 (USD Million)
8: Canada: Chia Seeds Consumption, 2012-2021 (Tonnes)
9: Canada: Chia Seeds Production, 2012-2021 (Tonnes)
10: Canada: Chia Seeds Import Quantity in Tons and Value in 1000 USD, 2012-2021
11: Canada: Chia Seeds Export Quantity in Tons and Value in 1000 USD, 2012-2021
12: Mexico: Chia Seeds Market Revenue, 2012-2021 (USD Million)
13: Mexico: Chia Seeds Consumption, 2012-2021 (Tonnes)
14: Mexico: Chia Seeds Production, 2012-2021 (Tonnes)
15: Mexico: Chia Seeds Import Quantity in Tons and Value in 1000 USD, 2012-2021
16: Mexico: Chia Seeds Export Quantity in Tons and Value in 1000 USD, 2012-2021