Germany Home Appliances Market - By Products, Distribution Channels and Vendors - Market Trends and Forecasts (2016 - 2021) - Product Image

Germany Home Appliances Market - By Products, Distribution Channels and Vendors - Market Trends and Forecasts (2016 - 2021)

  • ID: 3803785
  • Report
  • Region: Germany
  • 61 pages
  • Mordor Intelligence
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Germany was one of the countries to achieve economic stability the fastest post the Eurozone crisis. The country has a strong manufacturing base, and has been able to maintain its lead in the past. This lends to Germany the disadvantage of its market for home appliances being highly saturated. This market is worth US$ XX.XX bn in 2015, and is expected to grow at CAGR X.X% over the next five years, to reach US$ XX.XX bn in 2020.

It was the small domestic and kitchen appliances which tided the growth in home appliances in Germany. An important product class which has been making headway, is the window cleaner category.

One major contributor to sales are purchases motivated by replacement/purchases for renovations of houses/new households. The appliances will replace existing appliances with smarter, innovative, smaller appliances. Companies are investing heavily in R&D for disruptive innovation, innovating on the size of products, and further into value-added services of the products. Another innovation that is being added to almost all home appliance products is that of connectivity, in line with the internet of things concept.

E-commerce is the foremost trend for purchase of home appliance, because of a number of benefits and competitive discounts, in combination with innovative credit schemes, making acquisition easier for low to middle income population in this region, as well as those with tighter budget strings. Only those retail outlets which are closely integrated with their e-commerce partners or counterparts are experiencing growth.

Some of the players in Home Appliances Market mentioned in the report are Haier electronics group co. ltd, Whirlpool, Electrolux AB, LG Electronics, Godrej Group, Panasonic Corporation, Samsung Electronics, and more.

Drivers

Recovering Euro and UK economy, increasing number of households purchased or renovated are leading to a growth in the UK home appliances market. Small appliances are leading the growth, as they are lower cost and high utility, as household sizes are increasingly becoming smaller. Domestic and international players’ innovation in product categories is further driving the market.

Challenges

Tight purse strings in anticipation of financial difficulties, a global economic slowdown, high level of competition, and an uncertain R&D environment is making the market highly unpredictable.

This Report Offers:

Market Definition for the Home Appliances along with identification of key drivers and restraints for the market.
Market analysis for the Home Appliances Market, with region specific assessments.
Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies which can influence the market on a global and regional scale.
Extensively researched competitive landscape section with profiles of major companies along with their strategic initiatives and market shares.
Identification and analysis of the Macro and Micro factors that affect the Home Appliances Market on both global and regional scale.
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information

Please note: As this product is updated at the time of order, dispatch will be 72 hours from the date the order and full payment is received.
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1. Research Methodology
2. Executive Summary
3. Market Overview
3.1 Overview
3.2 Industry Value Chain Analysis
3.3 Industry Attractiveness - Porter's 5 Force Analysis
3.3.1 Bragaining Power of Suppliers
3.3.2 Bragaining Power of Consumers
3.3.3 Threat from new entrants
3.3.4 Threat from subsititute products
3.3.5 Competitive rivalry within the industry
3.4 Industry Policies
4. Market Dynamics
4.1 Introduction
4.2 Drivers
4.2.1 Increasing disposable income
4.2.2 Increase in marketing and advertising budgets across companies
4.2.3 Technological innovation
4.2.4 Changing consumer preference
4.3 Restraints
4.3.1 High Cost of products
4.4 Opportunities
4.4.1 Increase in replacement sales
4.4.2 Growth in smart appliances usage
4.4.3 Growth in usage of Eco-Friendly appliances
5. Home Appliances Products Market Segmentation, Forecasts and Trends
5.1 Products
5.1.1 Cooking Appliances
5.1.2 Refrigeration Appliances
5.1.3 Washing Appliances
5.1.4 Room Comfort
5.1.5 Water Heater Appliances
5.1.6 Vacuum Cleaner
5.1.7 Dishwashers
5.2 Distribution Channel
5.2.1 Direct Selling
5.2.2 Supermarkets
5.2.3 Speciality Stores
5.2.4 E-commerce
5.2.5 Departmental Stores
5.2.6 Others
6. Vendor Market Share Analysis
7. Competitive Intelligence - Company Profiles
7.1 Haier electronics group co. ltd
7.1.1 Overview
7.1.2 Products and Services
7.1.3 Financial
7.1.4 Recent Developments
7.2 Amica Wronki S.A.
7.2.1 Overview
7.2.2 Products and Services
7.2.3 Financial
7.2.4 Recent Developments
7.3 Whirlpool
7.3.1 Overview
7.3.2 Products and Services
7.3.3 Financial
7.3.4 Recent Developments
7.4 Konka Group Co., Ltd.
7.4.1 Overview
7.4.2 Products and Services
7.4.3 Financial
7.4.4 Recent Developments
7.5 Arcelik A.S
7.5.1 Overview
7.5.2 Products and Services
7.5.3 Financial
7.5.4 Recent Developments
7.6 BSH Hausgerate GmbH
7.6.1 Overview
7.6.2 Products and Services
7.6.3 Financial
7.6.4 Recent Developments
7.7 Dongbu Daewoo Electronics
7.7.1 Overview
7.7.2 Products and Services
7.7.3 Financial
7.7.4 Recent Developments
7.8 Gorenje Group
7.8.1 Overview
7.8.2 Products and Services
7.8.3 Financial
7.8.4 Recent Developments
7.9 Defy Appliances (Pty) Ltd
7.9.1 Overview
7.9.2 Products and Services
7.9.3 Financial
7.9.4 Recent Developments
7.10 Candy Group
7.10.1 Overview
7.10.2 Products and Services
7.10.3 Financial
7.10.4 Recent Developments
7.11 Electrolux AB
7.11.1 Overview
7.11.2 Products and Services
7.11.3 Financial
7.11.4 Recent Developments
7.12 LG Electronics
7.12.1 Overview
7.12.2 Products and Services
7.12.3 Financial
7.12.4 Recent Developments
7.13 Godrej Group
7.13.1 Overview
7.13.2 Products and Services
7.13.3 Financial
7.13.4 Recent Developments
7.14 Miele & Cie KG
7.14.1 Overview
7.14.2 Products and Services
7.14.3 Financial
7.14.4 Recent Developments
7.15 Fagor Electrodomesticos
7.15.1 Overview
7.15.2 Products and Services
7.15.3 Financial
7.15.4 Recent Developments
7.16 Middleby Corporation
7.16.1 Overview
7.16.2 Products and Services
7.16.3 Financial
7.16.4 Recent Developments
7.17 Panasonic Corporation
7.17.1 Overview
7.17.2 Products and Services
7.17.3 Financial
7.17.4 Recent Developments
7.18 Samsung Electronics
7.18.1 Overview
7.18.2 Products and Services
7.18.3 Financial
7.18.4 Recent Developments
7.19 Viking Range, LLC
7.19.1 Overview
7.19.2 Products and Services
7.19.3 Financial
7.19.4 Recent Developments
7.20 Tatung Company
7.20.1 Overview
7.20.2 Products and Services
7.20.3 Financial
7.20.4 Recent Developments
8. Investment Analysis
8.1 Recent Mergers and Acquisitions
8.2 Investment Scenario and Opportunities
9. Future of Home Appliances Market
10. Appendix
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