Italy Home Appliances Market - By Products, Distribution Channels and Vendors - Market Trends and Forecasts (2016 - 2021)

  • ID: 3804191
  • Report
  • Region: Italy
  • 84 pages
  • Mordor Intelligence
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Italy is one of the most morose markets in the EU. Its GDP YoY growth is 0%, it suffers from a high unemployment rate (13.4%), and there has been a high decline in the manufacturing abilities within the country. Companies have been abandoning production in Italy, and this has led to a muted home appliances market outlook in Italy. This market is worth US$ XX.XX bn in 2015, and is expected to grow at CAGR X.X% over the next five years, to reach US$ XX.XX bn in 2020.

However, this grim economic and social outlook is countered by a number of government schemes to incentivize consumption. These include a number of tax reductions based on criteria like energy classification of the product (the eco-bonus scheme), and more. While these effects will not benefit the economy right away, except for the upper-middle/upper income segment which was not crippled by the economic crisis in the first place, over time as the recession is reversed, such schemes will gain importance.

Major appliances remain largely unaffordable, even with attractive rebates, discounts and schemes. In such a scenario, it was the small domestic and kitchen appliances which tided the growth in home appliances in Italy. Consumers tended to look for products which were low cost, and served a multitude of needs, instead of exploring products which serve for only one or the other set function. Increasing income disparity has led to strong growths in both low cost and premium appliances.

E-commerce is the foremost trend for purchase of home appliance, because of a number of benefits and competitive discounts, in combination with innovative credit schemes, making acquisition easier for low to middle income population in this region, as well as those with tighter budget strings. Only those retail outlets which are closely integrated with their e-commerce partners or counterparts are experiencing growth.

Some of the players in Home Appliances Market mentioned in the report are Haier electronics group co. ltd, Whirlpool, Electrolux AB, LG Electronics, Godrej Group, Panasonic Corporation, Samsung Electronics, and more.

Drivers

Low cost, high/multi utility small appliances are driving the market for home appliances in Italy.

Challenges

A number of challenges beset Italy: a grim economic and social outlook, a rapidly declining Italian manufacturing base for home appliances among other products form some of the challenges for this industry in Italy.

This Report Offers:

Market Definition for the Home Appliances along with identification of key drivers and restraints for the market.
Market analysis for the Home Appliances Market, with region specific assessments.
Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies which can influence the market on a global and regional scale.
Extensively researched competitive landscape section with profiles of major companies along with their strategic initiatives and market shares.
Identification and analysis of the Macro and Micro factors that affect the Home Appliances Market on both global and regional scale.
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.

Please note: As this product is updated at the time of order, dispatch will be 72 hours from the date the order and full payment is received.
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1. Research Methodology
2. Executive Summary
3. Market Overview
3.1 Overview
3.2 Industry Value Chain Analysis
3.3 Industry Attractiveness - Porter's 5 Force Analysis
3.3.1 Bragaining Power of Suppliers
3.3.2 Bragaining Power of Consumers
3.3.3 Threat from new entrants
3.3.4 Threat from subsititute products
3.3.5 Competitive rivalry within the industry
3.4 Industry Policies
4. Market Dynamics
4.1 Introduction
4.2 Drivers
4.2.1 Increasing disposable income
4.2.2 Increase in marketing and advertising budgets across companies
4.2.3 Technological innovation
4.2.4 Changing consumer preference
4.3 Restraints
4.3.1 High Cost of products
4.4 Opportunities
4.4.1 Increase in replacement sales in developed nations
4.4.2 Growth in smart appliances usage
4.4.3 Growth in usage of Eco-Friendly appliances
5. Home Appliances Products Market Segmentation, Forecasts and Trends
5.1 Products
5.1.1 Cooking Appliances
5.1.2 Refrigeration Appliances
5.1.3 Washing Appliances
5.1.4 Room Comfort
5.1.5 Water Heater Appliances
5.1.6 Vacuum Cleaner
5.1.7 Dishwashers
5.2 Distribution Channel
5.2.1 Direct Selling
5.2.2 Supermarkets
5.2.3 Speciality Stores
5.2.4 E-commerce
5.2.5 Departmental Stores
5.2.6 Others
6. Vendor Market Share Analysis
7. Competitive Intelligence - Company Profiles
7.1 Haier electronics group co. ltd
7.1.1 Overview
7.1.2 Products and Services
7.1.3 Financial
7.1.4 Recent Developments
7.2 Amica Wronki S.A.
7.2.1 Overview
7.2.2 Products and Services
7.2.3 Financial
7.2.4 Recent Developments
7.3 Whirlpool
7.3.1 Overview
7.3.2 Products and Services
7.3.3 Financial
7.3.4 Recent Developments
7.4 Konka Group Co., Ltd.
7.4.1 Overview
7.4.2 Products and Services
7.4.3 Financial
7.4.4 Recent Developments
7.5 Arcelik A.S
7.5.1 Overview
7.5.2 Products and Services
7.5.3 Financial
7.5.4 Recent Developments
7.6 BSH Hausgerate GmbH
7.6.1 Overview
7.6.2 Products and Services
7.6.3 Financial
7.6.4 Recent Developments
7.7 Dongbu Daewoo Electronics
7.7.1 Overview
7.7.2 Products and Services
7.7.3 Financial
7.7.4 Recent Developments
7.8 Gorenje Group
7.8.1 Overview
7.8.2 Products and Services
7.8.3 Financial
7.8.4 Recent Developments
7.9 Defy Appliances (Pty) Ltd
7.9.1 Overview
7.9.2 Products and Services
7.9.3 Financial
7.9.4 Recent Developments
7.10 Candy Group
7.10.1 Overview
7.10.2 Products and Services
7.10.3 Financial
7.10.4 Recent Developments
7.11 Electrolux AB
7.11.1 Overview
7.11.2 Products and Services
7.11.3 Financial
7.11.4 Recent Developments
7.12 LG Electronics
7.12.1 Overview
7.12.2 Products and Services
7.12.3 Financial
7.12.4 Recent Developments
7.13 Godrej Group
7.13.1 Overview
7.13.2 Products and Services
7.13.3 Financial
7.13.4 Recent Developments
7.14 Miele & Cie KG
7.14.1 Overview
7.14.2 Products and Services
7.14.3 Financial
7.14.4 Recent Developments
7.15 Fagor Electrodomesticos
7.15.1 Overview
7.15.2 Products and Services
7.15.3 Financial
7.15.4 Recent Developments
7.16 Middleby Corporation
7.16.1 Overview
7.16.2 Products and Services
7.16.3 Financial
7.16.4 Recent Developments
7.17 Panasonic Corporation
7.17.1 Overview
7.17.2 Products and Services
7.17.3 Financial
7.17.4 Recent Developments
7.18 Samsung Electronics
7.18.1 Overview
7.18.2 Products and Services
7.18.3 Financial
7.18.4 Recent Developments
7.19 Viking Range, LLC
7.19.1 Overview
7.19.2 Products and Services
7.19.3 Financial
7.19.4 Recent Developments
7.20 Tatung Company
7.20.1 Overview
7.20.2 Products and Services
7.20.3 Financial
7.20.4 Recent Developments
8. Investment Analysis
8.1 Recent Mergers and Acquisitions
8.2 Investment Scenario and Opportunities
9. Future of Home Appliances Market
10. Appendix
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