China Home Appliances Market - By Products, Distribution Channels and Vendors - Market Trends and Forecasts (2016 - 2021)

  • ID: 3804195
  • Report
  • Region: China
  • 69 pages
  • Mordor Intelligence
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China, the largest market for home appliances in the world by volume, is one of the rare markets to have exhibited a consistently high, double digit growth in the recent past, in the home appliances market. This market is worth US$ XX.XX bn in 2015, and is expected to grow at CAGR X.X% over the next five years, to reach US$ XX.XX bn in 2020. However, with the recent economic slowdown in China, consumers became wary of making large ticket size purchases. While the growth slowed down, it did not decrease below 9% YoY, because of the sheer volume of purchases.

Within the home appliances market, the rate of growth for different types of appliances is also diversified. While appliances for the bathroom, and more importantly, kitchen witnessed high YoY growth, some other white goods categories grew by no more than 6%.

Distribution flourishes through retail stores, which have themselves seen a high growth in the years leading up to 2015. Economic slowdown has forced manufacturers and distributors to devise heavy discounts and innovative credit schemes to attract more customers to purchase major appliances, which themselves are suffering a setback in terms of sales in the past year.

High rate of urbanization (54.4%, and a rate of 3.05% annually), as young individuals go to cities in droves, and a rising middle class is driving the purchase of appliances. In the light of the recent economic difficulties, the market was driven by aspirational Chinese people, who want to maintain an edgy lifestyle, and are interested in replacement of their existing appliances with newer, smarter appliances.

Furthermore, domestic companies conquered high market share. Brands like Haier and Midea are leading, while other international companies like Electrolux, etc. are slowly building their niche in the premium segment.

As an emerging middle class of Chinese fresh out of the economic slowdown gains increased disposable income, it is expected that they will trade off for newer, and increasingly premium devices with higher value-adds.

Drivers

There is high potential for home appliances in China, with newer market segments in Tier-II and Tier-III cities, and to a considerable extent, even rural areas. High rate of urbanization, a growing middle class with an increasing disposable income, competitive discounts, and a will to own the latest technologies in terms of appliances is driving the market in China.

Challenges

A large population of people above the age of 25 will result in an eventual slowdown of purchase of appliances, if the innovation in devices hits a wall. Elimination of subsidies for energy efficient appliances impacted the market a while ago, but the market seems to be recovering from that. High competition in product categories, inclusive of incremental innovation and thereby, value-add in existing product categories is making the market tougher to increase shares in. Distributors like Gome, and Suning, are experiencing increased competition from e-retailers, making the market place even more competitive.

Market Definition for the Home Appliances along with identification of key drivers and restraints for the market.
Market analysis for the Home Appliances Market, with region specific assessments.
Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies which can influence the market on a global and regional scale.
Extensively researched competitive landscape section with profiles of major companies along with their strategic initiatives and market shares.
Identification and analysis of the Macro and Micro factors that affect the Home Appliances Market on both global and regional scale.
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.

Please note: As this product is updated at the time of order, dispatch will be 72 hours from the date the order and full payment is received.
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1. Research Methodology
2. Executive Summary
3. Market Overview
3.1 Overview
3.2 Industry Value Chain Analysis
3.3 Industry Attractiveness - Porter's 5 Force Analysis
3.3.1 Bragaining Power of Suppliers
3.3.2 Bragaining Power of Consumers
3.3.3 Threat from new entrants
3.3.4 Threat from subsititute products
3.3.5 Competitive rivalry within the industry
3.4 Industry Policies
4. Market Dynamics
4.1 Introduction
4.2 Drivers
4.2.1 Increasing disposable income
4.2.2 Rapid Urbanization
4.2.3 Increase in marketing and advertising budgets across companies
4.2.4 Technological innovation
4.2.5 Changing consumer preference
4.3 Restraints
4.3.1 High Cost of products
4.4 Opportunities
4.4.1 Growth in Asia Pacific market
4.4.2 Growth in smart appliances usage
4.4.3 Growth in usage of Eco-Friendly appliances
5. Home Appliances Products Market Segmentation, Forecasts and Trends
5.1 Products
5.1.1 Cooking Appliances
5.1.2 Refrigeration Appliances
5.1.3 Washing Appliances
5.1.4 Room Comfort
5.1.5 Water Heater Appliances
5.1.6 Vacuum Cleaner
5.1.7 Dishwashers
5.2 Distribution Channel
5.2.1 Direct Selling
5.2.2 Supermarkets
5.2.3 Speciality Stores
5.2.4 E-commerce
5.2.5 Departmental Stores
5.2.6 Others
6. Vendor Market Share Analysis
7. Competitive Intelligence - Company Profiles
7.1 Haier electronics group co. ltd
7.1.1 Overview
7.1.2 Products and Services
7.1.3 Financial
7.1.4 Recent Developments
7.2 Amica Wronki S.A.
7.2.1 Overview
7.2.2 Products and Services
7.2.3 Financial
7.2.4 Recent Developments
7.3 Whirlpool
7.3.1 Overview
7.3.2 Products and Services
7.3.3 Financial
7.3.4 Recent Developments
7.4 Konka Group Co., Ltd.
7.4.1 Overview
7.4.2 Products and Services
7.4.3 Financial
7.4.4 Recent Developments
7.5 Arcelik A.S
7.5.1 Overview
7.5.2 Products and Services
7.5.3 Financial
7.5.4 Recent Developments
7.6 BSH Hausgerate GmbH
7.6.1 Overview
7.6.2 Products and Services
7.6.3 Financial
7.6.4 Recent Developments
7.7 Dongbu Daewoo Electronics
7.7.1 Overview
7.7.2 Products and Services
7.7.3 Financial
7.7.4 Recent Developments
7.8 Gorenje Group
7.8.1 Overview
7.8.2 Products and Services
7.8.3 Financial
7.8.4 Recent Developments
7.9 Defy Appliances (Pty) Ltd
7.9.1 Overview
7.9.2 Products and Services
7.9.3 Financial
7.9.4 Recent Developments
7.10 Candy Group
7.10.1 Overview
7.10.2 Products and Services
7.10.3 Financial
7.10.4 Recent Developments
7.11 Electrolux AB
7.11.1 Overview
7.11.2 Products and Services
7.11.3 Financial
7.11.4 Recent Developments
7.12 LG Electronics
7.12.1 Overview
7.12.2 Products and Services
7.12.3 Financial
7.12.4 Recent Developments
7.13 Godrej Group
7.13.1 Overview
7.13.2 Products and Services
7.13.3 Financial
7.13.4 Recent Developments
7.14 Miele & Cie KG
7.14.1 Overview
7.14.2 Products and Services
7.14.3 Financial
7.14.4 Recent Developments
7.15 Fagor Electrodomesticos
7.15.1 Overview
7.15.2 Products and Services
7.15.3 Financial
7.15.4 Recent Developments
7.16 Middleby Corporation
7.16.1 Overview
7.16.2 Products and Services
7.16.3 Financial
7.16.4 Recent Developments
7.17 Panasonic Corporation
7.17.1 Overview
7.17.2 Products and Services
7.17.3 Financial
7.17.4 Recent Developments
7.18 Samsung Electronics
7.18.1 Overview
7.18.2 Products and Services
7.18.3 Financial
7.18.4 Recent Developments
7.19 Viking Range, LLC
7.19.1 Overview
7.19.2 Products and Services
7.19.3 Financial
7.19.4 Recent Developments
7.20 Tatung Company
7.20.1 Overview
7.20.2 Products and Services
7.20.3 Financial
7.20.4 Recent Developments
8. Investment Analysis
8.1 Recent Mergers and Acquisitions
8.2 Investment Scenario and Opportunities
9. Future of Home Appliances Market
10. Appendix
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