Colombia Home Appliances Market - By Products, Distribution Channels and Vendors - Market Trends and Forecasts (2016 - 2021)

  • ID: 3804202
  • Report
  • Region: Colombia
  • 62 pages
  • Mordor Intelligence
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One of the countries featuring considerable positive GDP growth YoY is Colombia, with a GDP YoY growth rate of 3.50%. In the wake of recession in countries like Argentina and Brazil, Latin American superpowers, Colombia emerges as a country which could provide opportunities for a number of industries, inclusive of retail, and under that, the market for home appliances. This market is worth US$ XX.XX bn in 2015, and is expected to change at CAGR X.X% over the next five years, to reach US$ XX.XX bn in 2020.

However, a number of recent events shaped the home appliances market. For one, the natural disasters plaguing the country, particularly El Nino in 2013, and the recent mudslides have been undermining the infrastructure (electricity infrastructure), as well as residential infrastructure. Construction of new houses does involve purchase of appliances, but it is usually muted, as consumers have a tight hold on their purse strings after the recent stagnation in Colombia’s economy in 2013.

In this scenario, private labels for home appliances has gained popularity as consumers try to look for cheaper alternatives to reliable essential home appliances.

A large number of international players are gaining market share in Colombia as customers are looking to diversify, and to replace their existing appliances with those by other brands they have not experimented with yet.

Small home appliances have contributed to the growth in this market. The appliances will replace existing appliances with smarter, innovative, smaller appliances. Companies are investing heavily in R&D for disruptive innovation, innovating on the size of products, and further into value-added services of the products. Another innovation that is being added to almost all home appliance products is that of connectivity, in line with the internet of things concept.

Retail and e-commerce is one way in which companies are consolidating market share. Purchase of appliances through e-commerce is preferred because of the high discounts available online. In response, physical retail spaces have been used by customers only to experience products they have been browsing online, without purchasing. Dropping revenues for physical retailers has led to innovation in terms of partnering with e-commerce companies to give the “touch and feel” experience to consumers who are looking to purchase appliances.

Some of the players in Home Appliances Market mentioned in the report are Haier electronics group co. ltd, Whirlpool, Electrolux AB, LG Electronics, Sunbeam, Daewoo, Godrej Group, Panasonic Corporation, Samsung Electronics, and more.

Drivers

Recovery from stagnation of the country’s economy, sales mobilised through the recent world cup, store credits and private labelling providing cheaper alternatives to essential home appliances for replacement after natural disasters (mudslides) have been driving the growth in this market.

Challenges

Speculation on the growth of the economy and the resultant reflection in consumer sentiments, the damage to electricity infrastructure caused by El Nino and the recent mudslides, uncertainty related to the ongoing peace talks between the Colombian government and FARC, form some challenges for the home appliances market in this country.

This Report Offers:

Market Definition for the Home Appliances along with identification of key drivers and restraints for the market.
Market analysis for the Home Appliances Market, with region specific assessments.
Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies which can influence the market on a global and regional scale.
Extensively researched competitive landscape section with profiles of major companies along with their strategic initiatives and market shares.
Identification and analysis of the Macro and Micro factors that affect the Home Appliances Market on both global and regional scale.
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.

Please note: As this product is updated at the time of order, dispatch will be 72 hours from the date the order and full payment is received.
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1. Research Methodology
2. Executive Summary
3. Market Overview
3.1 Overview
3.2 Industry Value Chain Analysis
3.3 Industry Attractiveness - Porter's 5 Force Analysis
3.3.1 Bragaining Power of Suppliers
3.3.2 Bragaining Power of Consumers
3.3.3 Threat from new entrants
3.3.4 Threat from subsititute products
3.3.5 Competitive rivalry within the industry
3.4 Industry Policies
4. Market Dynamics
4.1 Introduction
4.2 Drivers
4.2.1 Increasing disposable income
4.2.2 Rapid Urbanization
4.2.3 Increase in marketing and advertising budgets across companies
4.2.4 Technological innovation
4.2.5 Changing consumer preference
4.3 Restraints
4.3.1 High Cost of products
4.4 Opportunities
4.4.1 Growth in smart appliances usage
4.4.2 Growth in usage of Eco-Friendly appliances
5. Home Appliances Products Market Segmentation, Forecasts and Trends
5.1 Products
5.1.1 Cooking Appliances
5.1.2 Refrigeration Appliances
5.1.3 Washing Appliances
5.1.4 Room Comfort
5.1.5 Water Heater Appliances
5.1.6 Vacuum Cleaner
5.1.7 Dishwashers
5.2 Distribution Channel
5.2.1 Direct Selling
5.2.2 Supermarkets
5.2.3 Speciality Stores
5.2.4 E-commerce
5.2.5 Departmental Stores
5.2.6 Others
6. Vendor Market Share Analysis
7. Competitive Intelligence - Company Profiles
7.1 Haier electronics group co. ltd
7.1.1 Overview
7.1.2 Products and Services
7.1.3 Financial
7.1.4 Recent Developments
7.2 Amica Wronki S.A.
7.2.1 Overview
7.2.2 Products and Services
7.2.3 Financial
7.2.4 Recent Developments
7.3 Whirlpool
7.3.1 Overview
7.3.2 Products and Services
7.3.3 Financial
7.3.4 Recent Developments
7.4 Konka Group Co., Ltd.
7.4.1 Overview
7.4.2 Products and Services
7.4.3 Financial
7.4.4 Recent Developments
7.5 Arcelik A.S
7.5.1 Overview
7.5.2 Products and Services
7.5.3 Financial
7.5.4 Recent Developments
7.6 BSH Hausgerate GmbH
7.6.1 Overview
7.6.2 Products and Services
7.6.3 Financial
7.6.4 Recent Developments
7.7 Dongbu Daewoo Electronics
7.7.1 Overview
7.7.2 Products and Services
7.7.3 Financial
7.7.4 Recent Developments
7.8 Gorenje Group
7.8.1 Overview
7.8.2 Products and Services
7.8.3 Financial
7.8.4 Recent Developments
7.9 Defy Appliances (Pty) Ltd
7.9.1 Overview
7.9.2 Products and Services
7.9.3 Financial
7.9.4 Recent Developments
7.10 Candy Group
7.10.1 Overview
7.10.2 Products and Services
7.10.3 Financial
7.10.4 Recent Developments
7.11 Electrolux AB
7.11.1 Overview
7.11.2 Products and Services
7.11.3 Financial
7.11.4 Recent Developments
7.12 LG Electronics
7.12.1 Overview
7.12.2 Products and Services
7.12.3 Financial
7.12.4 Recent Developments
7.13 Godrej Group
7.13.1 Overview
7.13.2 Products and Services
7.13.3 Financial
7.13.4 Recent Developments
7.14 Miele & Cie KG
7.14.1 Overview
7.14.2 Products and Services
7.14.3 Financial
7.14.4 Recent Developments
7.15 Fagor Electrodomesticos
7.15.1 Overview
7.15.2 Products and Services
7.15.3 Financial
7.15.4 Recent Developments
7.16 Middleby Corporation
7.16.1 Overview
7.16.2 Products and Services
7.16.3 Financial
7.16.4 Recent Developments
7.17 Panasonic Corporation
7.17.1 Overview
7.17.2 Products and Services
7.17.3 Financial
7.17.4 Recent Developments
7.18 Samsung Electronics
7.18.1 Overview
7.18.2 Products and Services
7.18.3 Financial
7.18.4 Recent Developments
7.19 Viking Range, LLC
7.19.1 Overview
7.19.2 Products and Services
7.19.3 Financial
7.19.4 Recent Developments
7.20 Tatung Company
7.20.1 Overview
7.20.2 Products and Services
7.20.3 Financial
7.20.4 Recent Developments
8. Investment Analysis
8.1 Recent Mergers and Acquisitions
8.2 Investment Scenario and Opportunities
9. Future of Home Appliances Market
10. Appendix
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