The European Smart Wearable Technology market which is fast growing at a phenomenal growth rate of 42% has been popularized by Global market leaders in IT such as Google Inc., Microsoft, Samsung as well as by prominent market players in sportswear such as Nike and Adidas. The countries with the highest market share in this technology are Germany, followed by U.K and the Scandinavian countries such as Denmark, Norway and Sweden. Countries showing promise are France, Italy and Russia with a number of start-ups and events mushrooming in the countries.
The market has significant number of start-ups who have invested in the technology of smart wearables, smart textiles and smart clothing. The drivers of the market are the advancements in R&D causing increased innovation in recent years, and a demand for a market which incorporates high technology and design in daily living. The restraints of this technology, tough few, are significant in the role they play in affecting the market size. Funding, marketing and limitations of a niche audience (which makes the technology a luxury product) are some of the prominent restraints of the European market for smart wearables. It has been seen that the Marketing of this technology is more rigorous in countries like U.S and Canada than in Europe causing lesser visibility or knowledge of the variety of products and services available in the technology.
The market can be segmented on the basis of component (Displays, Batteries, Backplanes, Conductors and Sensors), product (smart glasses, smart watches, smart clothing, hearables, augmented reality, activity monitors, sleep sensors, heads-up displays etc.) and end user. The report describes European countries showing promise in this domain with a list of their Financials and Non-Tangible Assets of emerging companies in the technology. The countries discussed in the report are U.K., France, Sweden, Italy and Russia with descriptions of the market size estimation, market share estimation, innovations, trends and forecasts from 2014 to 2020.
What the report offers
1. Market Definition for the specified topic along with identification of key drivers and restraints for the market.
2. Market analysis for the Wearable Technology Market in Europe, with region specific assessments and competition analysis on a regional and local scale.
3. Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies which can influence the market on a regional and local scale.
4. Extensively researched competitive landscape section with profiles of major companies along with their strategic initiatives and market shares.
5. Identification and analysis of the Macro and Micro factors that affect the Wearable Technology Market in Europe.
6. A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.
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1.1 Smart Wearable Technology
1.2 Characteristics of Smart Wearable Technology
2. Research Methodology
3. Scope of Report
4. Market Overview
4.2 Supply-Side Analysis
4.3 Demand-Side Anaysis
4.4 Porter's Five Industry Forces Analysis
4.4.1 Industry Competition
4.4.2 Potential of New Entrants
4.4.3 Power of Suppliers
4.4.4 Power of Customers
4.4.5 Threat of Substitute Products
4.5 PESTEL Analysis
4.5.1 Political Factors
4.5.2 Economical Factors
4.5.3 Social Factors
4.5.4 Technological Factors
4.5.5 Environmental Factors
4.5.6 Legal Factors
4.6 Market Regulations and Policies
5. Market Dynamics
5.1.1 Advancement of Technology
5.1.2 Increased Innovation
5.1.3 Growth of Start-ups
5.1.4 Amalgamation of Design and Technology
5.2.1 High Initial Investment
5.2.2 Niche Audience
5.3.1 Motion X Technology
5.3.2 Rising Number of Early Adopters
5.3.3 Trends in Miniature and Distributed sensors
6. Market Segmentation
6.1 By Component
6.2 By Product
6.2.1 Smart Glasses
6.2.2 Smart Watches
6.2.3 Smart Clothing
6.2.5 Augmented Reality
6.2.6 Activity Monitors
6.2.7 Sleep Sensors
6.2.8 Heads-Up displays
6.2.9 Continuous Glucose Monitor
6.2.10 Drug Delivery
6.2.11 Wearable Patches
6.2.12 Hand worn terminals
6.3 By End-User
6.3.1 Health and Wellness
6.3.5 Healthcare and Medicals
7. Emerging Countries of Smart Wearable Technology In Europe
7.1.2 Emerging Companies in U.K
220.127.116.11 Race Yourself
7.2.2 Emerging Companies in Sweden
7.3.2 Emerging Companies in France
7.4.2 Emerging Companies in Italy
7.5.2 Emerging Companies in Russia
8. Market Landscape
8.1 Market Trends
8.2 Market Forecasts
8.3 New Product Developments and Innovations
8.4 Mergers and Acquisitions