Global Marketing Automation Software Market - By Deployment Model, End User Industry, Vendors and Geography - Forecasts and Trends (2016 - 2021)

  • ID: 3804330
  • Report
  • Region: Global
  • 114 pages
  • Mordor Intelligence
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The Global Marketing Automation Software market is expected to grow at around 9% over the next five years. The increasing usage of SaaS by small and medium enterprises coupled with the developments in Cloud computing will be the core drivers for this market. Marketing automation is a very active segment of the CRM software market. The Software assists firms in developing, executing and tracking campaigns in a streamlined and more effective manner so that the managers can automate workflows, manage collateral, track prospect behaviour and qualify leads before they are passed to sales.

Marketing Automation helps firms in quickly identifying and qualifying significantly increased number of leads, this helps in the coordination between various members across the sales teams and also enables the tracking of progress on a case to case basis. This helps the marketing teams to improve their campaigns by planning better based on the previous results. The increasing online presence of small and medium businesses on the internet to capture customers via email marketing and social media is the core driver to this market. The enormous amounts of data generated needs to be tracked and analysed which is done very effectively by the software.

This also helps in the management of the allocation of resources by the firm as the software can be used to provide advanced reporting and analytics tools to measure the performance of initiatives. The report provides a detailed analysis of the usage of Marketing Automation Software by various kinds of users from B2B sellers to email marketers.Detailed market shares are given and the dynamics of the market are forecasted for the next five years. The major companies in the market like IBM, HP, Evolven are studied and their strategies are analysed. Recent developments and their impact on the market are analysed.

The industry landscape is shifting with the acquisition of smaller firms by big companies like Adobe and Salesforce. The increasing number of options has resulted in a fierce competition for low prices, this cost shift however has opened up new markets with smaller businesses now being able to afford the software.

This Report Offers:

1) Market definition for Marketing Automation Software with information on drivers and restraints.

2) Market Analysis involving major markets, and usage of Marketing Automation Softwarein the industry.

3) Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies which can influence the market on a global and regional scale.

4) Extensively researched competitive landscape with profiles of major companies along with their market share.

5) A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.

Reasons for buying this report:

1) We provide you the most comprehensive market segmentation.

2)Would be of assistance in providing a comprehensive analysis of the major trends, innovations and associated prospects for market growth over the coming half a decade.

3)Wide-ranging information provided about the leading market players, major strategies adopted by them and new products launched by them.

Please note: As this product is updated at the time of order, dispatch will be 72 hours from the date the order and full payment is received.
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2. Executive Summary
3.1 Market Segmentation
3.2 Overview
3.3 Industry Value Chain Analysis
3.4 Industry Attractiveness - Porter's 5 Force Analysis
3.5 Industry Policies
4.1 Introduction
4.2 Drivers
4.2.1 Increasing adoption of big data solutions across different healthcare sectors
4.2.2 Increased focus on collection and analysis of data from different sources for better customer service
4.3 Restraints
4.3.1 Unstructured data can not be used effectively
5. Technology Overview
5.1 Technology Snapshot
5.2 Deployment Models
5.3 Ongoing developments
5.4 Applications of Healthcare Analytics Solutions
6. Marketing Automation Software Market by Applications
6.1 Email Marketing
6.1.1 Market Size and Forecast
6.1.2 Anlayst View
6.2 Lead Management
6.2.1 Market Size and Forecast
6.2.2 Anlayst View
6.3 Social Media Marketing
6.3.1 Market Size and Forecast
6.3.2 Anlayst View
6.4 Campaign Management
6.4.1 Market Size and Forecast
6.4.2 Anlayst View
6.5 Others
7. Marketing Automation Software Market by Deployment Model
7.1 On premise
7.1.1 Market Size and Forecast
7.1.2 Anlayst View
7.2 On demand
7.2.1 Market Size and Forecast
7.2.2 Anlayst View
8. Marketing Automation Software Market by End User Industry
8.1 Manufacturing
8.1.1 Market Size and Forecast
8.2 Healthcare
8.2.1 Market Size and Forecast
8.3 Retail
8.3.1 Market Size and Forecast
8.4 Entertainment and Media
8.4.1 Market Size and Forecast
8.5 Government
8.5.1 Market Size and Forecast
8.6 Financial Services
8.6.1 Market Size and Forecast
8.7 Others
8.7.1 Market Size and Forecast
9. Marketing Automation Software Market by Region
9.1 North America
9.1.1 Market Size, Share and Forecast by Deployment Model
9.1.2 Market Size, Share and Forecast by End User Industry
9.1.3 Analyst view
9.2 Europe
9.2.1 Market Size, Share and Forecast by Deployment Model
9.2.2 Market Size, Share and Forecast by End User Industry
9.2.3 Analyst view
9.3 Asia Pacific
9.3.1 Market Size, Share and Forecast by Deployment Model
9.3.2 Market Size, Share and Forecast by End User Industry
9.3.3 Analyst view
9.4 Rest of the World
10. Vendor Market Share
11. Competitive Intelligence - Company Profiles
11.1 Adobe
11.1.1 Overview
11.1.2 Major Products and Services
11.1.3 Financials
11.1.4 Recent Developments
11.2 ExactTarget
11.2.1 Overview
11.2.2 Major Products and Services
11.2.3 Financials
11.2.4 Recent Developments
11.3 Salesforce
11.3.1 Overview
11.3.2 Major Products and Services
11.3.3 Financials
11.3.4 Recent Developments
11.4 Oracle
11.4.1 Overview
11.4.2 Major Products and Services
11.4.3 Financials
11.4.4 Recent Developments
11.5 Microsoft
11.5.1 Overview
11.5.2 Major Products and Services
11.5.3 Financials
11.5.4 Recent Developments
11.6 Teradata
11.6.1 Overview
11.6.2 Major Products and Services
11.6.3 Financials
11.6.4 Recent Developments
11.7 HubSpot
11.7.1 Overview
11.7.2 Major Products and Services
11.7.3 Financials
11.7.4 Recent Developments
11.8 Marketo
11.8.1 Overview
11.8.2 Major Products and Services
11.8.3 Financials
11.8.4 Recent Developments
11.9 Silverpop
11.9.1 Overview
11.9.2 Major Products and Services
11.9.3 Financials
11.9.4 Recent Developments
11.10 Salesfusion
11.10.1 Overview
11.10.2 Major Products and Services
11.10.3 Financials
11.10.4 Recent Developments
11.11 Eloqua
11.11.1 Overview
11.11.2 Major Products and Services
11.11.3 Financials
11.11.4 Recent Developments
11.12 SAS
11.12.1 Overview
11.12.2 Major Products and Services
11.12.3 Financials
11.12.4 Recent Developments
11.13 IBM
11.13.1 Overview
11.13.2 Major Products and Services
11.13.3 Financials
11.13.4 Recent Developments
11.14 Act-on
11.14.1 Overview
11.14.2 Major Products and Services
11.14.3 Financials
11.14.4 Recent Developments
11.15 LoopFuse
11.15.1 Overview
11.15.2 Major Products and Services
11.15.3 Financials
11.15.4 Recent Developments
12. The Challengers
12.1 DoubleDutch
12.2 LaunchBit
12.3 Jetlore
12.5 Iterable
12.6 GoChime
12.7 AdTrib
13. Investment Analysis
13.1 Recent Mergers and Acquisitions
13.2 Role of Business Accelerators
13.3 Investment Outlook
14. Future of Marketing Automation Market
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown